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Article
Publication date: 27 April 2023

Pascal Stegmann, Daniel Matyas and Tim Ströbel

Novel technologies such as tokenization have the potential to disrupt value co-creation in sport marketing. Tokenization in particular has generated a hype in sport marketing by…

Abstract

Purpose

Novel technologies such as tokenization have the potential to disrupt value co-creation in sport marketing. Tokenization in particular has generated a hype in sport marketing by facilitating engagement behavior. However, it remains unclear to what extent tokenization can serve as an engagement platform to enable new and innovative interactions between sport organizations and its network of actors.

Design/methodology/approach

The study investigated a tokenized governance platform of a professional sport club as engagement platform by means of a case study applying a multi-method approach combining document analyses and semi-structured interviews with sport management, sport club fans and blockchain experts.

Findings

Governance tokens indeed foster fan engagement by including fans in decision-making processes. The engagement platform is meant to enable two-way communication between fans and professional sport clubs. However, benefits could be overrated, and fans describe concerns about increasing commercialization due to the application of governance tokens. Thus, opportunities must be balanced out to foster engagement of sport club fans.

Originality/value

The findings contribute to extending the phenomenon of tokenization as a financing model and engagement platform in sport marketing. The results show how tokenized governance platforms can be applied in sport marketing and how they contribute to value co-creation in the digital world of sport clubs.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 25 February 2021

Tim Ströbel, Maximilian Stieler and Pascal Stegmann

Abstract

Details

Sport, Business and Management: An International Journal, vol. 11 no. 1
Type: Research Article
ISSN: 2042-678X

Article
Publication date: 1 September 1997

Derek Paul Lane

Describes the modularity and flexibility of the WAGO I/O systems allowing connectivity of sensors and actuators to PLCs and PCs via the major fieldbus systems, and concludes that…

188

Abstract

Describes the modularity and flexibility of the WAGO I/O systems allowing connectivity of sensors and actuators to PLCs and PCs via the major fieldbus systems, and concludes that a modular approach leads to a greater saving in installed costs, installation and commissioning times for factory automation projects.

Details

Sensor Review, vol. 17 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

Open Access
Article
Publication date: 25 January 2022

Pilar Beneito and Óscar Vicente-Chirivella

The autonomous governments of two regions in Spain established mobile bans in schools as of the year 2015. Exploiting the across-region variation introduced by such a…

30650

Abstract

Purpose

The autonomous governments of two regions in Spain established mobile bans in schools as of the year 2015. Exploiting the across-region variation introduced by such a quasi-natural experiment, this study aims to perform a comparative-case analysis to investigate the impact of this non-spending-based policy on regional Programme for International Student Assessment (PISA) scores in maths and sciences and bullying incidence.

Design/methodology/approach

The authors apply the synthetic control method and diff-in-diff estimation to compare the treated regions with the rest of regions in Spain before and after the intervention.

Findings

The results show noticeable reductions of bullying incidence among teenagers in the two treated regions. The authors also find positive and significant effects of this policy on the PISA scores of the Galicia region that are equivalent to 0.6–0.8 years of learning in maths and around 0.72 to near one year of learning in sciences.

Originality/value

To the best of the author’s knowledge, this is the first empirical study analysing the impact of mobile phone bans in schools on bullying cases, exploiting variation across regions (or other units), years and age intervals. Besides, the scarce formal evidence that exists on the consequences of the mobile phones use in students’ academic achievement comes from a micro perspective, while the paper serves as one more piece of evidence from a macro perspective.

Details

Applied Economic Analysis, vol. 30 no. 90
Type: Research Article
ISSN:

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