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While the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of export performance available are based on reflective (effect) indicators. Explores an alternative measurement approach based on formative (causal) indicators and examines the implications of constructing an index rather than a scale of export performance. The aim is to assist researchers in choosing the appropriate measurement model for their needs when conducting substantive export performance studies.

This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process.

Because of the exploratory nature of the study, a case study design is used. Two cases of Swedish companies, which de-internationalize from the French market, are studied.

Different commitment profiles influence the de-internationalization process. In particular, a general commitment profile, in which affective, normative, instrumental and continuance commitment play a role, influences the timing of de-internationalization, while the effort directed toward the execution of de-internationalization is mainly influenced by normative commitment and the extent of de-internationalization mainly by instrumental commitment.

By offering three propositions regarding the four types of commitment and the effects of these commitment types on the process of de-internationalization, the authors contribute to the literature on de-internationalization and the commitment literature.

The findings suggest that there is a risk that managers continue to commit resources to a market for a longer period without clear benefits because of affective and continuance commitment. As local employees persist in committing to the local market because of continuance commitment, offering viable alternatives reduces commitment to the foreign operations.

Distinguishing between different types of commitment, the paper builds on a more fine-grained typology of commitment than previous internationalization literature. Thereby, the paper opens up for new insights in the de-internationalization process.

The purpose of this paper is to describe and explain the export behaviour (EB) developed by the Chilean service sector exporter firms using longitudinal data, to contribute to the scarce literature in this field in emerging markets.

Chilean service sector exporter firms are studied through a longitudinal analysis (2006 to 2015) comparing EB (continual/discontinual exporters) with respect to market diversification (MD). Considering a quantitative hypothesis test, based on a t-test, comparing these two groups of firms, using STATA software.

According to this research, scarce MD promotes a discontinual export development process in Chilean service sector exporter firms.

It is important to define public policies focussed on maintaining exportation over time and also to support these firms in diversifying their markets.

This paper shows a means of analysis, using longitudinal data, to compare large groups of firms, describing the causes of the discontinual export development process. At the same time, it enhances the literature on service sector exporters.

El propósito de este trabajo es describir y explicar la conducta exportadora desarrollada por las empresas chilenas exportadoras del sector de servicios utilizando datos longitudinales, para contrinuir a la escasa literature en este campo, respecto de países en vías de desarrollo.

Las empresas chilenas exportadoras del sector de servicios son analizadas a través de un estudio longitudinal entre los años 2006 y 2015, comparando la conducta exportadora (Exportadores continuos y exportadores discontinuos) respecto de su diversificación de mercados. Considerando un test de hipótesis cuantitativo, basado en T-test, comparando estos conjuntos de empresas hemos utilizando el software STATA.

De acuerdo a esta investigación, una escasa diversificación de mercados promueve la exportación discontinua entre las empresas chilenas exportadoras del sector de servicios.

Es importante definir políticas públicas enfocadas en mantener la exportación a través del tiempo y también apoyar la diversificación de sus mercados en las empresas chilenas exportadoras del sector de servicios.

Este trabajo muestra un medio de análisis, utilizando datos longitudinales, para compara grupos grandes de empresas, describiendo las causas del desarrollo del proceso de de exportación discontinua. Al mismo tiempo que mejora la literatura acerca del sector exportador de servicios.

The objective is to determine if there are groups of subsidiaries that are different in regard to the implementation of strategies, structures, and processes and the transfer of marketing knowledge in emerging markets.

A survey with 101 largest foreign subsidiaries located in Brazil was conducted. The data collection process was conducted online and by telephone.

Three subsidiary groups based on the configuration of their international marketing activities were characterized: Cluster 1, called “Subsidiary with Knowledge Marketing Activities”; Cluster 2, called “Subsidiaries with Global Marketing Activities”; and Cluster 3, called “Subsidiaries with Local Marketing Activities.” Compared to the two other groups, Cluster 1 is the group with the minor number of companies, but it has a better strategic performance than other clusters.

This study was developed in only one emerging country, Brazil, and with 101 subsidiaries from MNCs. This could be extended to other countries, such as China, Russia, India, and Turkey and with more subsidiaries. Related to the construct measurements, one limitation is the qualitative measure of performance.

Subsidiaries that work with global marketing should pool their efforts to create and transfer marketing knowledge to improve their performance. Subsidiaries with local marketing activities may even perform more satisfactorily in the short term, but they should concern to contribute to the overall competitive edge of the corporation.

The discussion about marketing in emerging markets and the way in which the transfer of marketing knowledge can be reflected in the performance.

To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm (Cyert & March, 1963) and Penrose's (1959) theory of the growth of the firm, the basic logic of the Uppsala or U-model is quite straightforward: The allocation of resources to foreign activities holds a certain risk yet induces experiential learning, which results in market-specific knowledge. The increasing stock of market-specific knowledge reduces this risk and stimulates additional allocation of resources (Eriksson, Johanson, Majkgård, & Sharma, 1997).

Although research on foreign market entry and expansion behavior has attracted significant interest in the literature, there is a general lack of research (either conceptual or empirical) on the exit behavior of international companies. To address this issue, the authors develop a conceptual framework to understand firms’ foreign exit behavior. The objective is to lay the conceptual foundation for subsequent empirical research in this area. A series of research propositions have been advanced that can guide hypothesis generation for future research.

This chapter introduces and discusses the concept of turning points from the ontological, epistemological and methodological perspectives, applying it to the de-internationalization phenomenon to exemplify its deployment. As a concept that adds to the variance and complexity of the international business and management field, the turning point is seen as a valuable unit of analysis within the research field. It is expected that this chapter will encourage a dynamic scholarly conversation about the concept of turning point and how it can aid international business researchers in the development of a generalizable international business and management theory.

The purpose of this paper is to examine deinternationalisation through the lens of coevolutionary theory. The intention is to offer a fuller understanding of the processes and strategic challenges involved in this process and establish a path for future research in this area of internationalisation theory.

The paper draws links between emerging themes in organizational theory and internationalisation to aid the conceptual development and understanding of the process of deinternationalisation.

The exploration of links between organizational theory and internationalisation allows for the process of deinternationalisation to be more fully distinguished. The paper identifies processes of managed selection and retardation that will inform this process of organizational change.

Whilst there are concerns over the applicability of concepts from natural sciences within the social sciences, the paper does offer a number of research propositions to guide future academic investigation within the field of deinternationalisation.

By linking research on coevolution to the study of internationalisation, the paper contributes to the understanding of the emergence of differing paths and trajectories involved in the process of international contraction and expansion. Furthermore, coevolutionary theory allows the process of deinternationalisation to be conceptualized as a means of generating and guiding future study on this under‐explored area of internationalization research.