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Journal of Product & Brand Management, vol. 21 no. 7
Type: Research Article
ISSN: 1061-0421
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Journal of Product & Brand Management, vol. 20 no. 3
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ISSN: 1061-0421
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Publication date: 30 January 2007
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Journal of Consumer Marketing, vol. 24 no. 1
Type: Research Article
ISSN: 0736-3761
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