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In a complex, ever-changing, and turbulent business world, encouraging employees to express their improvement-oriented novel ideas through voice behavior is crucial for organizations to survive and thrive. Understanding how to foster employee promotive voice at work is a significant issue for both researchers and managers. This study explores how to foster employee promotive voice through specific HRM practices and positive employee attitudes. It also examines the effect of employee promotive voice on perceived organizational performance.

This study employed a time-lagged multisource survey design. Data were collected from 215 executives, 790 supervisors, and 1,004 employees in 113 firms, and analyzed utilizing a multilevel moderated serial mediation model.

The findings of this study revealed that promotive voice was significantly related to perceived organizational performance. Innovation-enhancing HRM was positively associated with employee promotive voice. The HRM-voice relationship was partially mediated by employee job satisfaction. Power distance orientation was found to significantly moderate the relationship between innovation-enhancing HRM and employee job satisfaction at the firm level. Our findings showed that innovation-enhancing HRM policies may fail to foster promotive voice if they do not enhance employee job satisfaction.

This study challenges some taken-for-granted assumptions in the literature such as any high performance HRM bundles (e.g. HPWS) can foster employee promotive voice, and the effects of HRM are direct and even unconditional on organizational outcomes. It emphasizes the need to avoid potential unintended effects of HRM on employee voice and the importance of contextualizing voice research.

Although service researchers have long suggested that customer mistreatment adversely impacts service employees' outcomes, statistical integration of current empirical findings has been lacking. This meta-analysis aims to review and statistically synthesize the state of research on the relationship between customer mistreatment and service employees' affective, attitudinal and behavioral outcomes.

The authors included 221 effect sizes of 135 independent samples from 119 primary studies (N = 47,964). The authors used a meta-analytic approach to quantitatively review the relationship between customer mistreatment and service employees' affective, attitudinal and behavioral outcomes. Meta-analysis structural equation modeling was used to explore the mediation mechanism of service employees' affective outcomes on the relationships between customer mistreatment and employees' attitudinal and behavioral outcomes. Meta-regression was applied to explore the impact of contextual-level moderators (i.e. service provider type and service delivery mode) on these relationships. Furthermore, we compared the effects of customer mistreatment with the effects of other organizational-related factors on some commonly measured employee outcomes.

The results show that customer mistreatment has a significant negative impact on service employees' affective outcomes (i.e. negative emotions), attitudinal outcomes (i.e. job satisfaction, organizational commitment, work engagement and turnover intention) and behavioral outcomes (i.e. job performance, surface acting and emotional labor). Additionally, service employees' negative emotions mediate the association between customer mistreatment and employees' job satisfaction, turnover intention, surface acting and emotional labor. Furthermore, the relationships between customer mistreatment and service employees' negative emotions and job performance are influenced by a contextual-level moderator (i.e. service delivery mode).

The authors contribute to the literature by providing robust meta-analytic estimates of the effects of customer mistreatment on a variety of service employees' affective, attitudinal and behavioral outcomes, as well as the different magnitudes of the effect sizes between customer mistreatment and other job-related and personality-related factors by quantifying the true variability of the effect sizes. The authors draw on current theories underpinning customer mistreatment to test a theoretical model of the mediation mechanism of service employees' affective outcomes (i.e. service employees' negative emotions) on the relationships between customer mistreatment and employees' attitudinal and behavioral outcomes. The authors explore the effects of two contextual-level factors (i.e. service provider types and service delivery mode) related to the service delivery context that may account for the variability of effect sizes across empirical studies.

The purpose of this research is to explore the effect of proactivity on work–family enrichment through thriving at work and the moderation of such mediation by immediate supervisor perspective-taking.

Research data consisting of two-wave lagged data (N = 470) were collected from 470 employees of 17 domestic Chinese firms to examine the proposed moderated mediation model.

The findings show that proactivity was positively related to work–family enrichment and that thriving at work partially mediated this relationship. Immediate supervisor perspective-taking strengthens the effect of proactivity on thriving at work, and a positive indirect relationship exists between proactivity and work–family enrichment through thriving at work when immediate supervisor perspective-taking is high.

Organizations should formulate policies to motivate employees to engage in proactive behavior and stimulate employees' thriving at work. Organizations should also select leaders who are good at perspective-taking and provide training to leaders to help them take others' perspectives.

These results deepen our theoretical understanding of the consequences of proactivity by demonstrating the positive associations between proactive behavior and work–family enrichment. The current study also contributes to the literature by identifying the mediating mechanism of thriving at work to explain the relationship between proactivity and work–family enrichment. Furthermore, the results show that supervisor perspective-taking moderates the above mediation.

This paper aims to optimize the air pressure regulation scheme of the aeroengine pressure test bench.

Based on the requirements of pressure regulation process and the operating mechanism of aeroengine pressure test bench, a grey performance evaluation index system is constructed. The combination of principal component analysis and grey theory is employed to assign weights to grey indexes. The grey target evaluation model is introduced to evaluate the performance of historical regulation processes, and the evaluation results are analyzed to derive optimization mechanism for pressure regulating schemes.

A case study based on monitoring data from nearly 300 regulation processes verifies the feasibility of the proposed method. On the one hand, the improved principal component analysis method can achieve rational weighting for grey indexes. On the other hand, the method comparison intuitively shows that the proposed method performs better.

The pressure test bench is a fundamental technical equipment in the aviation industry, serving the development and testing of aircraft engines. Due to the complex system composition, the pressure and flow adjustment of the test bench heavily rely on manual experience, leading to issues such as slow adjustment speed and insufficient accuracy. This paper proposes a performance evaluation method for the regulation process of pressure test bench, which can draw knowledge from historical regulation processes, provide guidance for the pressure regulation of test benches, and ultimately achieve the goal of reducing equipment operating costs.

In the past few decades, the content-based image retrieval (CBIR), which focuses on the exploration of image feature extraction methods, has been widely investigated. The term of feature extraction is used in two cases: application-based feature expression and mathematical approaches for dimensionality reduction. Feature expression is a technique of describing the image color, texture and shape information with feature descriptors; thus, obtaining effective image features expression is the key to extracting high-level semantic information. However, most of the previous studies regarding image feature extraction and expression methods in the CBIR have not performed systematic research. This paper aims to introduce the basic image low-level feature expression techniques for color, texture and shape features that have been developed in recent years.

First, this review outlines the development process and expounds the principle of various image feature extraction methods, such as color, texture and shape feature expression. Second, some of the most commonly used image low-level expression algorithms are implemented, and the benefits and drawbacks are summarized. Third, the effectiveness of the global and local features in image retrieval, including some classical models and their illustrations provided by part of our experiment, are analyzed. Fourth, the sparse representation and similarity measurement methods are introduced, and the retrieval performance of statistical methods is evaluated and compared.

The core of this survey is to review the state of the image low-level expression methods and study the pros and cons of each method, their applicable occasions and certain implementation measures. This review notes that image peculiarities of single-feature descriptions may lead to unsatisfactory image retrieval capabilities, which have significant singularity and considerable limitations and challenges in the CBIR.

A comprehensive review of the latest developments in image retrieval using low-level feature expression techniques is provided in this paper. This review not only introduces the major approaches for image low-level feature expression but also supplies a pertinent reference for those engaging in research regarding image feature extraction.

The purpose of this paper is to examine a possible negative spillover effect in sports sponsorship to answer whether the sponsored team’s poor performance will have a negative effect on audiences’ trust in its sponsor’s brand. The authors further analysed whether the audience’s attitude towards the team plays a mediating role and whether the audience’s personality type (active vs passive) plays a moderating role in this negative spillover effect.

Three experimental studies were conducted with 380 Chinese undergraduates and MBA student participants over two years. The authors designed the experiment as a computer-mediated intervention in which good, poor and neutral performance groups were compared. After the respondents were exposed to the intervention, we asked them to answer questions using a computer terminal. We analysed the data from the three experiments through analysis of variance (ANOVA), regression analysis and a bootstrap.

The audiences who were exposed to a team’s poor performance condition reported less trust in the sponsor’s brand relative to those exposed to a good performance condition, and the brand trust was even lower than for those who were exposed to a control condition (no performance information). Further, the audience’s negative attitude towards the sports team mediated the negative effect of the team’s poor performance on its sponsor’s brand trust. The negative effect was more obvious for individuals with Type A personalities (active) than for those with Type B personalities (passive).

The prior literature has neglected a possible negative effect of a sports team’s performance on its sponsor’s brand trust. In particular, questions of whether, how and when this negative effect occurs are critical for sponsors, teams, and audiences. Since sports team sponsorship is burgeoning in China, the negative implications are unclear in this new context. Thus, the revelation that the negative spillover effects of a team’s poor performance on audiences’ trust in the sponsor’s brand provides two original contributions. First, the negative effect reveals value for multiple sponsorship stakeholders. Second, the Chinese context in this study adds value for future research and practice regarding both Chinese-foreign and domestic Chinese decisions.

This research aims to explore the mechanisms by which green marketing practices (GMP) influence customer loyalty (CL) and how green self-identity (GSI) moderates the relationship between green corporate image (GCI) and customer loyalty in the new energy vehicle (NEV) market.

The study surveyed individuals who had purchased new energy vehicle products through an online platform, resulting in 321 valid questionnaires obtained through a non-probability sampling method. The data were analyzed using the PLS-SEM method to test the proposed hypotheses.

The research found that green advertisement, green product quality, green product price, external green supply chain management and the salesperson’s green expertise are GMP by the company, and they had positive effects on GCI. Furthermore, GCI had a positive mediating effect between GMP and CL, while green self-identity served as a positive moderator between GMP and CL.

This paper addresses the research gap in the literature on green image and consumer markets, providing a deeper understanding of the mechanisms underpinning GMP and consumer behaviors. These insights can assist companies in shaping a GCI and enhancing CL in the NEV market.

This study investigated the potential negative effects of a sponsored team's losing performance on audiences' trust and purchase intention toward the sponsoring brand. Shedding light on the moderating role of sponsoring brand familiarity among audiences and audience team identification regarding such negative effects, the study establishes when sports sponsorship may incur risk to a sponsoring brand.

Three experimental designs (audience as stimulus of a team's losing vs control condition) were used to indicate whether and when losing performance influences participants' trust and purchase intention toward the sponsoring brand.

The participants in the losing condition report lower brand trust and purchase intention. Brand trust mediates the relationship between losing results and decreased purchase intention. The negative effects of losing on brand trust and purchase intention only appear when the sponsoring brand has low familiarity among audiences and only for audiences with low identification.

The strategy of a brand with low familiarity sponsoring a team that frequently loses has risks and is not worth advocating. However, if an unknown brand has already sponsored a team that often loses, the efforts to cultivate audiences' identification with the team can reduce the potential risks.

The affirmed negative effects of losing performance on brand trust and purchase intention have value for firm sponsorship decisions. This study contributes to the sponsorship literature by revealing two boundary conditions (sponsoring brand familiarity and audiences' team identification) for those negative effects.

Social network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA.

The study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook).

Appeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high‐context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic society like the USA. Overall, findings indicate that communication appeals on SNSs reflect the dominant cultural values in each country.

Despite the numerous hypes and speculations regarding the effectiveness of SNSs as a marketing tool, few studies have explored how marketers use SNSs to interact with consumers. Findings based on this study advance our understanding of marketing communications on social media from a cross‐cultural perspective. The paper provides new evidence indicating that global marketers should adapt their communication strategies and styles when communicating with consumers in different societies on SNSs. The authors also provide guidelines for the localization attempts.

The purpose of this research is to examine the effect of flow experience on mobile social networking service (SNS) users' loyalty.

Based on 305 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model.

The results show that both information quality and system quality significantly affect users' trust and flow experiences, which further determine their loyalty. The results indicate that flow experience is the strongest determinant of users' loyalty.

Mobile SNS providers need to consider user experience when seeking users' loyalty. They should enhance information quality and system quality in order to improve user trust and flow experience.

Although much research has been conducted to explore the effects of extrinsic motivations, such as perceived usefulness, on mobile commerce user behavior, the effect of intrinsic motivations, such as flow experience, is seldom tested. This research found the effect of flow experience on mobile SNS users' loyalty to be significant.