Search results

The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.

Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.

The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.

These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.

The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.

Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.

This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.

This study aims to reveal both the effect of the perception of COVID-19 on avoidance behaviors and the mediating role of the perception of personal control in this relationship. COVID-19 emerged in December 2019 and since then, it has spread globally in a short period and has affected people socially, economically and culturally.

The data for the research was collected from 418 participants during COVID-19, through online questionnaires. The obtained data were analyzed through AMOS and SPSS software using structural equation modeling.

The research results show that some perceptions of COVID-19 affect avoidance behavior and that personal control has a mediating role. It has also been found that gender plays a moderating role in the relationship between COVID-19 and avoidance behavior. It has been found that women are especially more sensitive compared to men in perceiving COVID-19. This study also found that perception of COVID-19 changes depending on income.

After the pandemic is over, people will get in contact with each other less than before, and trade will change accordingly. People will avoid shopping in crowded places, and consumer behaviors will undergo different changes. All of these results considered, it is expected that avoidance behavior will cause some permanent behavioral changes in consumers.

The study answers the critical question about the effect of the perception of COVID-19 on avoidance behavior. Furthermore, the role of income level, gender and education in this relationship will be highlighted.

This study aims to understand and analyze Generation Z’s interest in international food brands in Indonesia, as well as how habits and halal values influence their consumption behavior. The research focuses on identifying factors that motivate Generation Z to choose international food brands while addressing the conflict between developing consumption habits and adhering to halal principles (Kusuma, 2020). By integrating theories of consumer behavior, such as the theory of planned behavior and consumer culture theory, this study aims to provide insights into how young consumers in Indonesia make purchasing decisions in this complex context.

This research uses a quantitative approach. Sampling was done using the judgment (purposive) sampling method. The sample criterion was Generation Z (born in 1995–2010), who are Muslim in Indonesia. Data collection was obtained from primary data by distributing online questionnaires. The questionnaire was distributed from February 2024 to March 2024. The scale used a 1–5 Likert scale. Accordingly, the data were obtained from 1,310 respondents. After selection, 918 data were obtained that met the criteria for analysis. The research hypothesis testing was carried out using the structural equation modeling approach based on partial least square.

The results of this research reveal that the intention to purchase foreign brands of halal food among Generation Z Muslims in Indonesia is influenced by habits, halal involvement, attitudes, subjective norms and perceived behavioral control (PBC), where habits and halal involvement have a stronger direct influence on the intention to purchase foreign brands of halal food. Attitudes and subjective norms are unable to mediate the relationship between habit and purchase intention. Meanwhile, PBC acts as a partial mediator between habit and halal involvement with the intention to purchase foreign brands of halal food.

This study highlights Generation Z’s consumption patterns of halal food in Indonesia, in addition to representing the majority of the Indonesian population.

This finding has important implications for producers, marketers and policymakers, especially considering the high halal involvement among Muslim consumers in Indonesia, where halal certification not only enhances consumer trust but also serves as a competitive advantage for international brands. Marketers need to recognize that Generation Z is critical and independent in their purchasing decisions, so marketing campaigns emphasizing transparency in halal information and product quality, as well as involving trusted influencers, can boost purchase interest and reflect companies’ adaptation to the values of a new generation that is more concerned with halal aspects.

The research highlights significant social implications for Indonesian society, particularly among Generation Z Muslims. It enhances awareness of halal food choices, encouraging consumers to prioritize halal principles while navigating their preferences for international brands. The findings also aid the halal food industry in improving transparency and quality, fostering a deeper understanding of the interplay between cultural and religious values in consumption. Furthermore, it underscores the need for educational initiatives aimed at increasing halal literacy among young consumers, helping them reconcile their purchasing habits with their religious beliefs.

The study provides new insights into the purchasing behavior of Generation Z Muslims in Indonesia, focusing on how habits and intentions interact in halal food choices while highlighting the impact of cultural and religious values on modern consumer habits. When individuals develop habits that overlook halal considerations, they may experience cognitive dissonance – feeling uncomfortable due to the conflict between their strong beliefs about halal food and their actual behaviors.