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Apart from a few negative social effects of automated motels, this study aims to represent the first attempt to examine why consumers visit automated motels in Korea and how they feel about them using a qualitative research method.

To secure the validity of the data, a triangulation method which applied three data collection methods was used. Semi-structured interviews, focus group interviews, participatory online observation and template analysis, as data collection methods and an analysis technique were conducted.

Findings indicate that the main purposes of visiting these motels are for affairs and other sexual experiences, while there are also other major objectives such as individual privacy and business trips. Key determinants found in the analyses are anonymity, the room rate and more thematic factors.

Given the rising issue that there is a rapid growth in the market for automated motels beyond perceived negative images, those in the hospitality industry should devote attention to effective alternatives such as focusing on the inherent purpose of lodging with many other conveniences as well. For future studies, developing an instrument, investigating perspectives of the automated motel providers and comparing with research on automated hotels conducted in European countries are necessary.

This study provides some of the strengths of automated motels such as the assurance of anonymity during tourists’ stay and automated payment method in the parking garage that apply to the Korean middle-scale hotel industry. As the sector of automated motels provides favorable profit for the owners and the Korean hotel industry around Seoul always runs short of hotel provisions, this study implies that the governments and administrations should find a solution to replace the regular lodging group of automated motels with a category of tourist hotels.

Although there is unusual popularity and a considerably growing number of automated motels in Korea, scant research has been conducted relative to automated motels. Despite difficulty in debating the current issue of automated motels, this study, as the first pioneering research on automated motels in Korea, endeavored to address this issue and discuss its social and political implications based upon the findings.

This study focuses on how a small and medium-sized enterprise's (SME's) main strategic orientation can affect SMEs' approach to innovation. The authors aim to answer the following simple yet important questions: how do SMEs with market orientation (MO) and those with entrepreneurial orientation (EO) differ in terms of innovation performance? Do MO and EO have conflicting effects on the process of innovation at SMEs? If so, how does this conflict affect the innovation performance of SMEs?

This study explores the effects of MO and EO on different types of technological innovation among SMEs using data collected from 124 INNOBIZ-certified manufacturing SMEs in South Korea. Logistic regression analysis and moderated regression analysis were conducted to test the hypotheses.

The empirical results demonstrate that MO and EO engender different kinds of technological innovations. MO stimulates “new-to-the-firm” product innovation, while EO drives “new-to-the-industry” innovation in processes and products. Furthermore, SMEs' overall innovation performance will suffer from the conflicting interplay between MO and EO.

The findings of this study encourage SMEs to concentrate SMEs' resources and learning efforts on one specific innovation orientation and only then to develop SMEs' ambidextrous managerial capabilities. This study offers academic contributions in that the study overcomes the limitations of past studies on the strategic orientation of SMEs by empirically confirming the dilemmas faced by SMEs and expands the theoretical understanding of the relationship between MO and EO.

In this paper, the authors seek to contribute to the supply chain digitalisation literature by investigating a potential dark side of supply chain digitalisation from the viewpoint of the small and medium-sized enterprise (SME) suppliers, namely digital capability asymmetry and the partner opportunism of more digitally capable large buyers against SME suppliers. The authors seek to contribute further to the governance literature by investigating the effectiveness of the governance mechanism (legal contracts and relational contracts) in suppressing partner opportunism of this nature.

Using survey data collected from 125 Korean SMEs, the authors employed a hierarchical regression method to test a set of hypotheses focussing on the dark side of supply chain digitalisation and the effectiveness of the governance mechanism.

The study’s findings suggest that supplier-perceived digital capability asymmetry, wherein a buyer has a superior digital capability than its SME supplier, increases the SME supplier's dependence on the more digitally capable buyer, with the result that it is more exposed to buyer opportunism. Moreover, the results suggest that only relational governance is effective in protecting SME suppliers from buyer opportunism of this nature.

So far, the overwhelming majority of supply chain digitalisation research has debated its “bright side”. On the contrary, from the resource dependence theory perspective, this paper explains its dark side by providing empirical evidence on (1) the links between supplier-perceived digital capability asymmetry and a buyer's opportunism through an increased supplier's dependence and (2) the effectiveness of different types of governance in opportunism suppression.

Based on the theoretical debates involving authenticity and consumer behavior intentions, this exploratory research study aims to identify whether the authentic experiences of tourists visiting wineries affect their behavioral intentions.

A self-administered questionnaire was created to address authenticity issues within the context of the on-site winery experience and how they ultimately affected behavioral intentions according to selected demographic characteristics. Adapting Wang’s categorization of authenticity as being composed of three dimensions, a total of 13 questions were developed and used to obtain consumer data. To determine whether these three dimensions related to authenticity affected visitors’ behavioral intentions within the context of the winery experience, a standard multiple regression procedure was used at a levels = 0.05 and 0.01.

The findings show that authentic characteristics play a substantial role in the behavioral intentions of winery tourists. Interestingly, there were no significant relationships between a visitor’s willingness to recommend wineries and the on-site winery experience, presentation of wine bottle labeling and impressions about the overall winery experience.

Because this was an exploratory study, repeated applications of this experiment must be conducted in many other global destinations where winery visits occur, to establish generalizable research findings. Future applications of this research study should consider introducing new variables to further measure authenticity related to on-site winery visits, not only to build upon these study findings but also to assist the wine industry marketing professionals in acquiring a better understanding of the relationship between authenticity, as related to on-site winery visits, and the behavioral intentions of winery visitors.

This study’s findings will help to better understand the behavioral intentions of winery visitors based upon the perceived authenticity levels of on-site winery experiences. The results provide strategic and developmental directions for wine industry professionals, winery owners, wine producers and wine destination marketing organizations to more accurately promote winery visits, products and destinations.

Although authenticity and wine tourism have both received much attention as research topics, no research, to date, has addressed the importance of perceived authenticity, as applied to the on-site winery visit, within the overall wine tourism experience and its effect upon visitor intentions. This study endeavored to quantify the attributes of authenticity that are specific to winery tourism and consumer behavior issues.

The purpose of this paper is to be limited to provide an overall economic structure linked with a particular hospitality industry by identifying the economic structure of relations between the two hotel industries and other industries within a particular state in the USA.

The analyses of output, labor income and employment multipliers from the input–output system were performed using the IMPLAN 3.0 software. The study attempted to compare the hotel/motel industry (industry code 411) and the accommodations industry (industry code 412) with the top ten industries and averages of each set of multipliers to estimate the relative importance and contribution of the two hotel industries to the economy of Texas. After this comparison, the aggregated input–output tables and multipliers were prepared to determine the economic inter-relationship between the two combined hotel industries (industry code 411 plus industry code 412) and the non-hotel industries, using the criteria of the NAICS (North American Industry Classification System).

The three findings of this study are summarized as follows. First, the two hotel industries impacted the state economy due to a high induced effect from output and a considerable direct, indirect and induced effect from labor income and employment, despite their relatively lower multipliers and the economic downturn in the state. Second, the hotel-related industry had a strong inter-dependent relationship with the finance and insurance-related industries. Finally, while the hotel industry generated more labor income and employment than did the other accommodations industry, it is interesting that the other accommodations industry created more output than did the hotel industry.

Other than limitations pertaining to assumptions of input-output model, an input-output analysis alone cannot become the best analytical method for decision-making. The study was a cross-sectional study with 2009 data and did not incorporate a time-series flow of the state economic structure over several decades. A study of the inter-relationship among varied states bordering the state could be worthwhile to identify the flow of inputs and outputs.

Despite a considerable number of research in measuring the economic impacts, this paper was of great significance, in that the economic impact of the hotel industry that has never been performed in a particular state of the USA was analyzed. Additionally, these quantified economic data and results should be helpful to future plans and policies associated with the hotel industry.

In response to concerns regarding frequent uses of emotional appeals and endorsers in DTCA, this paper aims to investigate the relative effects of fear‐eliciting and non‐fear‐eliciting DTC ads on elaboration and attitude change regarding the drug and health issue, and evaluation of endorser credibility.

A between‐subject experiment was conducted with 96 students in a large state university. Fear appeals and endorser credibility were manipulated via stimulus ads. Participants' responses on elaboration, attitudes, and behavior intentions after ad exposure were compared between fear and non‐fear conditions. In addition, the directions of influence among these variables and endorser credibility were examined via path analyses.

Fear elicitation had little effect on the type of elaboration generated since the elaboration was dominated by message‐related (vs endorser‐related) thoughts. However, the fear‐eliciting ad affected brand‐related and health‐related outcomes differentially. It had positive influence on attitudes toward the health issue, but negative influence on ad attitudes. Furthermore, ad attitudes had little impact on brand attitudes or brand‐related behavior intentions when fear was elicited in the ad.

Considering a paucity of research on the effects of emotional appeals and endorsers in DTCA, the authors' findings provide important insights for researchers and practitioners about how a specific emotion elicited in the ad has differential impact on brand‐related and health‐related outcomes and how the effectiveness of emotional appeals and endorser credibility can be maximized.