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The purpose of this paper is to measure Mexicans’ perceptions and attitudes about the production and consumption of genetically modified organisms (GMOs).

A questionnaire with 63 questions that encompassed 11 latent factors was used to obtain information. The questionnaire was administered to 14,720 people in Mexico’s urban areas.

The results revealed important similarities and differences with studies in other countries, showing mainly that the respondents did not have sufficient information about GMOs, they have low level of knowledge about GMOs (31.28 percent), are highly distrustful of GMOs, perceive high risk regarding GMOs (59.13 percent), want transgenic products to be labeled (93.59 percent) and do not perceive GMOs’ social values and positive health effects beyond increasing agricultural productivity. Also, it was observed that the higher the educational level of individuals, the lower the acceptance of GMOs.

The authors conclude that it is necessary to generate and provide scientifically accurate information on GMOs, so that people are better informed and can give a critical opinion on the use of GMOs.

The major practical contribution of this research is that it provides empirical knowledge about the perceptions and attitudes toward the production and consumption of GMOs among the Mexican’s urban society, which can be of great help for the Mexican government to rethink if it is an appropriate moment to completely open the doors to international companies to cultivate crops like maize and others that have been postponed due to pressure from the environmental groups, farmers and other sectors of the society.

This is especially important in the context of maize as it is part of the cultural heritage of Mexico since ancient times. However, it is not clear what the overall perception is in the Mexican society on the use of GMOs for cultivation.

Southern regions of Mexico are the center of origin of several cultivated plants such as maize and legumes. The introduction of GMOs, called transgenics, in agriculture and food continues to cause enormous controversy in the perceptions and attitudes mainly among environmental groups and farmers in Mexico.

The innovation process demands an interaction between environment agents, knowledge generators and policies of incentive for innovation and not only development by companies. Universities have gradually become the core of the knowledge production system and, therefore, their role regarding innovation has become more important and diversified. This study is aimed at identifying the mechanisms of university–industry (U–I) collaboration, as well as the operationalization steps of the U–I collaboration process.

This study is aimed at identifying, based on a systematic literature review, the mechanisms of university–industry (U–I) collaboration, as well as the operationalization steps of the U–I collaboration process.

The analysis of the 72 selected articles enabled identifying 15 mechanisms of U–I collaboration, proposing a new classification for such mechanisms and developing a framework presenting the operationalization steps of the interaction process.

In this paper, the authors screened nearly 1,500 papers and analyzed in detail 86 papers addressing U–I collaboration, mechanisms of U–I collaboration and operationalization steps of the U–I collaboration process. This paper provides a new classification for such mechanisms and developing a framework presenting the operationalization steps of the interaction process. This research contributes to both theory and practice by highlighting managerial aspects and stimulating academic research on such timely topic.