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Starts from the premiss that the concept of scarcity is the cornerstone of economics. Discusses concepts of needs and wants. Reviews some views on the differences between needs and wants, the reasons for these differences and their scarcity and opportunity cost.

This research aims to find out whether intrinsic and extrinsic religiosity affect product attitude functions (value-expressive, social-adjustive).

The population of the research consists of Muslim consumers in Turkey and Christian consumers in Portugal. Using the convenience sampling method, the data was obtained from 800 questionnaire forms which consist of 400 forms filled by Muslim consumers in Turkey and 400 forms filled by Christian consumers in Portugal. Smart PLS 3 (Partial Least Squares) statistical program was used to test hypotheses.

Results of the analyses show that the intrinsic religiosity of Muslim Consumers living in Turkey and Christian consumers living in Portugal negatively affects the value-expressive and social adjustive attitude. Extrinsic religiosity, on the other hand, has been found to have a positive effect on the functions of value-expressive and social-adjustive attitudes within the consumers of both countries.

There are studies on religiosity and consumer attitudes in the Turkish literature (Kurtoglu and Çiçek, 2013; Uyar et al., 2020; Demirag et al., 2020). Religiosity dimensions (intrinsic/extrinsic religiosity); however, have been neglected in the Turkish literature. This study provides a detailed evaluation of the effect of these dimensions on the dependent variable. Additionally, this study emphasizes the relational aspect of attitude dependent variable and religiosity dimensions by approaching it through the context of value-expressive and social-adjustive attitude. Thus, it is aimed to help practitioners and the literature gain a different perspective by referring to the attitude functions whose foundations were laid in the studies of Smith et al. (1956), Katz (1960) and strengthened in studies like Wilcox et al. (2009). By comparing two different religions, the study results are analyzed in the context of different regions and cultures. This comparison can be beneficial both for local and international investors as religious and cultural factors play an important role in local and cultural investment decisions. The results of this study are thought to contribute to the consumer behavior literature and to public authorities in terms of evaluating the level of religiosity. In addition, this study can have practical results for the practitioners in both Portugal and Turkey.

Developing and developed countries are working to step up the process of digitalization according to their existing capacities. Digital transformation affects all departments from production to marketing and is correlated with important outcomes such as productivity, performance and efficiency. It is thought that this revision can bring disadvantages along with its many advantages. When the studies are evaluated, it's seen that the revision has an effect on employment. Compulsory changes in management and organization structures, necessity of developing new models in product and production alterations are some of the consequences of the risk due to Industry 4.0. Customer satisfaction, cyber-security dangers, monopolization and tax loss in the country must not be ignored. Within this scope, this chapter focusses on dystopic and Industry 4. It is thought that the dystopic effects of Industry 4 will allow the organizations to provide the necessary preliminary preparations. Major basic factors such as employment technical infrastructure and financial resources, and with the right strategies, can be managed to make it easier for a revolutionary change.