Search results

Digitally driven virtual streamers are increasingly utilized in live-streaming commerce, possessing distinct advantages compared to human streamers. However, the applicable scenarios of virtual streamers are still unclear. Focusing on product attribute variances, this paper compares the livestreaming effects of virtual and human streamers to clarify the applicable scenarios for each and assist companies in strategically choosing suitable streamers.

We conducted four experiments utilizing both images and video as stimulus materials, and each experiment employed different products. To test the proposed model, a total of 1,068 valid participants were recruited, encompassing a diverse group of individuals, including undergraduates and employed workers.

The results indicate no significant difference between virtual and human streamers in increasing consumers’ purchase intention for utilitarian products. In contrast, human streamers are more effective in enhancing consumer purchase intention for hedonic products, with a mediating role of mental imagery quality. Consumers’ implicit personality variances also influence their willingness to accept virtual streamers.

This paper is the first to compare the effects of virtual and human streamers in promoting different products to enhance our comprehension of virtual streamers. Given the potential risks associated with human streamers, a comprehensive understanding of the role of virtual streamers is imperative for brands when deploying live-streaming commerce activities.

Previous studies have rarely integrated the financing modes of a capital-constrained manufacturer with the choices of online sales strategies. To address this gap, the authors study how a manufacturer selects optimal financing modes under different sales strategies in three dual-channel supply chains.

This paper considers three sales strategies, namely, combining a traditional retailer channel with one of the direct selling, reselling and agency selling channels, and two common financing modes, namely, bank financing and retailer financing. The authors obtain equilibrium outcomes of the manufacturer and traditional retailer and then provide the conditions for them to select optimal financing modes under three sales strategies.

The results indicate that the manufacturer’s financing decisions rely on the initial capital and interest rates, and the manufacturer selects retailer financing only if the initial capital is relatively larger. In terms of financing mode options, the retailer financing mode is more beneficial for the manufacturer under the three sales strategies. From the perspective of sales strategies, the direct selling model is more beneficial. In addition, the higher the consumer acceptance of the online channel, the more profits the manufacturer obtains.

This paper provides suggestions on how the capital-constrained manufacturer chooses financing modes and sales strategies.

This paper integrates the financing mode and different sales strategies to investigate the manufacturer’s optimal operational decisions. These sales strategies allow us to investigate the manufacturer’s optimal financing modes in the presence of both different financing modes and sales strategies.

Construction workers’ safety behavior has been proven to be crucial in preventing occupational injuries and improving workplace safety, and organizational safety support provides essential resources to promote such behavior. However, the specific mechanisms of how organizational safety support affects safety behavior have not been thoroughly explored. Therefore, this study explored the relationship between workers’ perceived organizational safety support (perceived supervisor/coworker safety support) and safety behavior (safety task/contextual behavior), while considering the mediating effects of safety motivation, emotional exhaustion, and the moderating effect of psychosocial safety climate.

Based on the quantitative research method, the hypothesis was tested. The data were collected from 500 construction workers using a structured questionnaire. Observed variables were tested using confirmatory factor analysis, and the path coefficient of fitted model was then analyzed including the associated mediating and moderating effects.

The study found that (1) safety support from both supervisors and coworkers directly forecasted both types of safety behavior, (2) safety motivation was primarily predicted by perceived supervisor safety support, and perceived coworker safety support better predicted emotional exhaustion. Safety motivation mediated the relationship between perceived supervisor safety support and safety contextual behavior, and emotional exhaustion mediated the relationship between both types of safety support and both types of safety behavior, (3) psychosocial safety climate moderated the pathway relationships mediated by safety motivation and emotional exhaustion, respectively.

The samples of this study were mostly immersed in eastern culture and the construction industry, and the cultural and industry diversity of the samples deserves further consideration to enhance the universality of the results. The cross-sectional approach may have some impact on the accuracy of the results. In addition, other potential mediating variables deserve to be explored in future studies.

This study provides a new basis for extending current theoretical frameworks of organizational safety support and safety behavior by using a moderated mediation model. Some practical insights on construction safety management have also been proposed based on the research findings. It is recommended that practitioners should further raise awareness of the critical role of supervisor-worker and worker-coworker relationships, as high levels of safety support from the supervisor/worker respectively effectively encourage safety motivation, alleviate emotional exhaustion, and thus improve workers’ safety performance. Meanwhile, the psychosocial health conditions of workers should also receive further attention.

In today’s business landscape, drawing upon the critical role of environmental sustainability, this study investigates the intricate relationship between green human resource management practices (GHRMP), big data analytics capability (BDAC), green competitive advantage (GCA) and environmental performance (EP), further moderated by managerial environmental concern (MEC).

This study employs a quantitative approach using the latest version of SmartPLS 4 version 4.0.9.6 on a data sample of 467 participants representing a diverse range of manufacturing SMEs. Data were collected from managers and directors using a structured questionnaire and analyzed using structural equation modeling (SEM). This study contributes to the existing knowledge by integrating GHRMP and BDAC within the GCA framework, providing a comprehensive understanding of how these practices enhance SME`s sustainability.

The findings provide valuable insights into the manufacturing sector, aiming to enhance SMEs' green competitive advantage. Implementing GHRMP fosters environmental awareness within the workforce, and building BDAC allows for effectively translating that GHRMP into actionable insights, maximizing the potential for achieving GCA. Furthermore, recognizing MEC’s moderating role strengthens positive environmental outcomes associated with GCA. The findings confirm that GHRMP and BDAC are valuable resources and key drivers contributing to competitive advantage in sustainability of enterprises.

For SMEs, our findings suggest that strategically integrating GHRMP with BDAC not only boosts environmental stewardship but also improves operational efficiency and market positioning. This research outlines actionable steps for SMEs aiming to achieve sustainability targets while enhancing profitability. This research provides actionable insights for SMEs in strategic decision-making and policy formulation, aiding SMEs in navigating the complexities of sustainable development effectively.

This study contributes to the existing knowledge by integrating GHRMP and BDAC within the GCA framework, providing a robust theoretical explanation of how HRM practices and BDAC help SMEs gain green competitiveness. The implication of this study reveals that SMEs implementing and integrating green HRM practices with advanced data analytics are more likely to gain competitive advantage. This study draws theoretical support from the resource-based view (RBV) theory, positing that a firm’s sustainable competitive advantage stems from its unique and valuable resources and capabilities that are difficult for competitors to imitate or substitute.

This study aims to explore the cross-level effect of the top management team (TMT) on group ambidextrous innovation and to analyze the mediating role of group behavioral integration and the moderating effect of group expertise heterogeneity.

We conducted a multi-source and multi-stage survey. We collected valid data from 43 companies in China, resulting in 141 samples from 43 TMTs and 462 valid responses from 111 organizational groups. The proposed theoretical model and hypotheses were tested using structural equation modeling.

The study findings demonstrated that TMT behavioral integration was positively related to group behavioral integration. Group behavioral integration mediates the relationship between TMT behavioral integration and these two types of innovations. Furthermore, we found that group expertise heterogeneity magnified the positive effect of group behavioral integration on exploratory innovation.

This study reveals the cross-level effects of TMT behavioral integration on other organizational groups and enriches the existing literature on TMT behavioral integration and ambidextrous innovation.

This paper aims to unveil the greenwashing intention of green bonds issuing in Chinese enterprises through the lens of stock pricing efficiency.

Drawing on data of Chinese listed companies during 2012–2021, this study uses a difference-in-differences method to study how and through what mechanisms issuing green bonds impacts stock pricing efficiency.

Issuing green bonds lowers stock pricing efficiency, verifying the greenwashing intention of green bonds in China. Potential mechanisms underlie the increased investor attention and sentiment resulting from the information disclosures about corporate green and low-carbon development. This greenwashing issue is more pronounced in firms facing lower financing constraints, having stronger relations with the government, and located in highly marketized regions. In the context of uncertainty surrounding economic policies, especially trade policies, issuing green bonds can signal a weakening of the greenwashing effect.

The quality of information disclosure should be emphasized to ensure a substantive commitment to environmental responsibility signaled by green bond issuance, thereby mitigating greenwashing concerns.

Regulators and standard-setters should improve the issuance system for green bonds and promote the sustainable development of the green bond market through formulating unified certification criteria for green bonds and implementing a stringently periodic reporting system.

First, to the best of the authors’ knowledge, it is the first study to draw on the quality of information disclosure and the perspective of stock pricing efficiency to identify whether firms issuing green bonds engage in greenwashing. Second, the study uncovers the black-box underlying this greenwashing issue through investor attention and sentiment and examines further the moderating role of economic policy uncertainties.

With the rise of digital construction, using organizational capabilities to improve project performance in a turbulent environment has become critical for the high-quality development of the construction industry. However, the complex relationships among them remain unclear. Therefore, this study explores these linear relationships under the digital construction mode and reveals the driving mechanism of multi-factor linkage on project performance.

Data were collected from 263 project participants in digital construction projects in China using a questionnaire. Hypothesis testing was conducted using partial least square structural equation modeling, and the differentiated patterns of project performance formation were revealed through fuzzy-set qualitative comparative analysis.

Organizational information technology, innovation, coordination, integration management and emergency management capabilities improve project performance. Environmental turbulence is a positive moderator between coordination capabilities and project performance, while other capabilities do not align with environmental turbulence. The research obtained five equivalent configurations for achieving high project performance, such as “capability layout” and “internal driven,” and two paths that lead to non-high project performance. Finally, in contrast to existing studies, we discovered the outstanding contribution of emergency management capabilities to project performance and the auxiliary effect of information technology capabilities.

This study innovatively integrates a dimensional framework of construction project organizations’ capabilities under a digital construction mode and extends the organizational capabilities to the specific and operational capability dimension level. Furthermore, this study opens the “black box” of the influence of organizational capabilities on project performance in environmental turbulence and reveals the differentiated and equivalent configurations for the formation of project performance. The study broadens the theoretical perspective of organizational capabilities on project performance research in the digital context and provides practical enlightenment for guiding the capability configuration of construction project organizations in a turbulent environment. The study broadens the theoretical perspective of organizational capabilities on project performance research in the digital context and provides practical enlightenment for guiding the capability configuration of construction project organizations in a turbulent environment.

This study examines conditions under which taxes and subsidies designed to mitigate corporate environmental impact positively influence corporate pro-environmental behavior (CPEB) adoption, considering unique dynamics within different industries.

A systematic literature review was conducted on 171 articles. Articles were coded using an inductive grid for comprehensive examination.

Taxes generally positively influence CPEB adoption, but reduced positive or even negative effects can arise. Subsidies, while often facilitating the achievement of environmental goals, variously impact CPEB. Explanations for variations include the level of taxation or subsidy, economic agent affected, subsidy source, nature of subsidy, factors external to tax or subsidy characteristics and conflicting environmental objectives. We suggest research avenues for each aspect, to enhance literature on the influence of tax policies on promoting CPEB.

Beyond general tax-policy considerations, we provide policymakers with recommendations for tax policies designed to promote CPEB.

We examine the distinctive effects of taxes and subsidies on CPEB adoption within diverse industries ((re)manufacturing, agriculture, shipping, automobile, freight transport and power generation). We compare specific effects across industries, and advocate detailed exploration of recurrent elements identified, emphasizing their potential significance in designing taxes and subsidies that promote CPEB.

This study aims to examine competition between global professional service firms (GPSFs) and Chinese local audit firms (LAFs) over the past four decades, explaining the process and outcomes of this competition in relation to shifting economic policy priorities.

The authors analysed pertinent documents and media reports through the lens of strategic action field (SAF). The authors interpret the dynamics of the competition against the background of the shifting framing of Chinese economic policies.

The authors find that frame alignment with the state’s priorities in China enabled GPSFs and LAFs to secure stronger market positions relative to each other in different episodes of the Chinese policy landscape. The Chinese state’s marketisation reforms conditioned the outcome of the competition between GPSFs and LAFs. Initially, GPSFs gained access to the Chinese accounting field and achieved a strong market position by leveraging China’s “open-door” policy. This situation was reversed when China’s economic policy shifted to “going global” because Chinese LAFs pursued internationalisation framing thereby aligning with the state’s priority of internationalising the economy.

Using the lens of SAF, this study offers theorised insights into how transnational competition in the accounting field plays out in a non-Western state setting.

Building on expectancy violations theory, this study aims to investigate the role of negative performance feedback in firm’s mergers and acquisitions (M&A) intensity, a typical risky strategic option which might entail negative reactions from shareholders, and also examine the moderating effects of top management teams (TMTs) regulatory focus on this relationship.

The authors use a longitudinal panel sample of 2,042 Chinese A-share listed manufacturing firms and data for the years between 2007 and 2019 collected from multiple data sources. Furthermore, the authors also conducted supplementary analyses and various robustness checks of the key variables.

The findings show that both the intensity and duration of negative performance feedback negatively impact firms’ M&A intensity. Besides, the effect of negative performance feedback on M&A intensity will be magnified when the focal firm of TMTs with high prevention focus.

During the period of performance depression, TMTs are supposed to focus on stability, keep an eye on potential risks and be prudent in making decisions like walking on eggshells to avoid making further losses.

This study develops a core mechanism – managers of underperformance firms prioritize meeting shareholder expectations as their foremost task to ensure minimal negative repercussions – and also highlights the role of fit between TMT prevention focus and negative performance feedback on M&A intensity.