Search results

1 – 2 of 2
Article
Publication date: 21 May 2024

Muhammad Ashraf Fauzi, Heesup Han, Sandra Maria Correia Loureiro, Antonio Ariza-Montes and Walton Wider

Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green…

Abstract

Purpose

Service providers and tourism players have introduced the green hotels concept to mitigate detrimental environmental impact. This study aimed to review the literature on green hotels based on bibliometric analysis.

Design/methodology/approach

In analyzing the potential and significant subject of the tourism industry and concern on environmental issues, this study evaluates the themes based on the past, present and future trends in green hotels from a bibliographic database retrieved from the Web of Science (WoS).

Findings

Several themes were identified from the role of the theory of planned behavior and predictors of consumers' intention to visit green hotels.

Practical implications

Implications were discussed mainly related to green hotels contribution towards sustainable tourism and its role in shaping the tourism sector's landscape. Among the practical implications include rewards by the authorities in the form of incentives or tax relief to green hotel operators, which will encourage conventional hotel transformation into green hotels. Furthermore, green hotels will be at the forefront of tourism and hospitality brands, requiring substantial green marketing initiatives. Sooner or later, opting for green hotels while traveling will be the norm among travelers.

Originality/value

The green hotels have emerged as a way to tackle the environmental issues related to tourism and hospitality while at the same time, allowing the industry to flourish. This research is one of the scant studies that provide a comprehensive overview about green hotel studies and offer future research agendas.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 14 November 2024

Xinyu Yao, Yanfeng Liu and Guanqiu Qi

This study examined the impact of environmental factors on consumers’ intention to use buy online in-store returns (BORS) services. Specifically, it investigates how integrating…

Abstract

Purpose

This study examined the impact of environmental factors on consumers’ intention to use buy online in-store returns (BORS) services. Specifically, it investigates how integrating environmental knowledge and consequence awareness into the theory of planned behavior (TPB) influences consumers’ intention to adopt BORS services.

Design/methodology/approach

Data were collected through a structured questionnaire and analyzed using statistical methods to explore the relationships between attitude, subjective norm, perceived behavioral control, environmental factors and intention to use BORS services.

Findings

The findings indicate that attitude, subjective norm and environmental knowledge significantly increase consumers’ intention to use BORS services. Additionally, the interaction of attitude and environmental knowledge further enhances consumers’ intention to use BORS services.

Originality/value

This study contributes to the limited literature on the drivers of consumers’ adoption of BORS services by integrating environmental factors with TPB. It provides new insights into how targeted environmental education and promotion activities can influence consumers’ behavior toward sustainable practices, providing valuable strategies for retailers to support sustainable development goals.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 2 of 2