Search results

Beneficiary photos on charity appeals are believed to engender prosocial behavior. This study explores photo framing of healthy and unhealthy beneficiary photos in the context of photo-rich online medical crowdfunding. Based on framing theory, emphasis framing effect (i.e. unhealthy photos only vs both healthy and unhealthy photos) and equivalency framing effect (i.e. healthy photos prior to unhealthy photos vs unhealthy photos prior to healthy photos) are identified.

A scenario-based experiment with 135 participants was used to empirically test the proposed research hypotheses. The subjects were randomly assigned to three treatment groups, with 45 subjects in each group. ANOVA, linear regression, and multiple mediation analysis were used to analysis data.

The results reveal that disclosing both healthy and unhealthy photos can elicit stronger sympathy and perceived need than merely disclosing unhealthy photos. Moreover, the order of unhealthy photos prior to healthy photos leads to a higher level of sympathy than the order of healthy photos prior to unhealthy photos. Furthermore, sympathy and perceived need are positively related to donation intention.

First, this study extends the photo-related research limited to certain characteristics of a single photo to the sequence effect of multiple photos. Second, this study contributes to framing theory by introducing photo framing, particularly the equivalence and emphasis framing effect of beneficiary photos. Finally, this study reveals the emotional and cognitive routes through which beneficiary photos stimulate prosocial behavior. It also offers practical guidance in the aspects of the framing effect of beneficiary photos for crowdfunding management.

This paper aims to explore how thermal activation enhances the oxidation complexation of the titanium alloy, aiming to enhance surface quality and processing efficiency.

The titanium alloys were chemically mechanically polished under various temperatures. The removal rate and surface roughness were characterized using a three-dimensional topography tester. The surface composition, content and valence state were characterized by X-ray photoelectron spectroscopy. The abrasion performance of the surface reaction layers was conducted using a friction wear testing machine.

The thermal activation temperature can enhance the chemical-mechanical polishing effect of titanium alloy. The thermal activation temperature can enhance the oxidation complexation synergistic effect of K₂S₂O₈ and KF on titanium alloy, thereby improving the polishing effect. With the increase in temperature, the wear resistance of titanium alloy decreases after oxidation corrosion, making it more susceptible to removal through friction. By promoting the oxidation and corrosion of K₂S₂O₈ and KF on the titanium alloy, higher temperatures can facilitate the formation of easily removable film layers on the surface, thereby enhancing the polishing effect.

This research contributes to enriching the theoretical framework of precision machining of titanium alloy and enhancing surface quality and machining efficiency.

With this statement, the authors hereby certify that the manuscript is the result of their own effort and ability. They have indicated all quotes, citations and references. Furthermore, the authors have not submitted any essay, paper or thesis with similar content elsewhere. No conflict of interest exists in the submission of this manuscript.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-05-2024-0167/