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In response to the intense competition in the platform economy, e-commerce platforms are actively introducing value-added services to maintain their competitiveness. However, how effective these value-added services are in fulfilling this purpose remains unclear. This paper explores how value-added services can enhance e-commerce platform competitiveness, measured by both user scale and reputation, considering the effect of network externalities.

A bilateral e-commerce platform with potential high-quality sellers and low-quality sellers on one side and potential buyers on the other side was chosen as research setting. Game theory models are constructed to simultaneously consider the behaviors of all actors (including sellers, buyers and the platform).

On the one hand, to increase the seller scale, basic services play a substituting role in determining the effect of value-added services. On the other hand, to increase the buyer scale and improve platform reputation, basic services play a fundamental role in determining the effect of value-added services. Furthermore, the higher the loss rate of the product value, the bigger the room for providing value-added services. With increasing loss rate of the product value, participating buyers who are attracted by value-added services are the fastest growing indicators; this indicates that the most significant effect of value-added services is its increase in the buyer scale.

Basic services determine the lower limit of platform competitiveness, while value-added services set the upper limit. The results of this paper can instruct different types of platforms to enhance their competitiveness in different ways.

(1) While previous studies on how to enhance platform competitiveness only considered scale or reputation separately, this paper applies a new perspective of platform competitiveness, namely the improvement of both the seller scale/buyer scale and platform reputation. (2) According to the characteristics of bilateral platforms, game theory models are constructed to explore how value-added services can enhance platform competitiveness considering both positive and negative network externalities. (3) The existing literature studies basic services and value-added services in a fragmented state; this paper contributes to research on value-added services by considering the mutual effect between basic and value-added services.

This study aims to explore how training influences employee proactive behaviours in entrepreneurial ventures. Specifically, the study develops and tests a model in which organisational identification (OID) mediates the relationship between perceptions of training and two employee proactive behaviours: taking charge and creative behaviour.

Data was collected from 136 employee-supervisor dyads from 24 entrepreneurial ventures in Malaysia’s high technology industry. Smart–partial least square structural equations modelling was used to test our proposed hypothesis.

The findings suggest that entrepreneurial ventures can use training to strengthen employees’ identification with the ventures, which in turn encourages proactive behaviours.

This study shows how HRD practices found in larger firms can work in different ways to influence desirable behaviours among employees of entrepreneurial firms. Specifically, by demonstrating how the relationship between training and employee proactive behaviours occurs through OID in the context of entrepreneurial ventures, the authors provide a complementary explanation of how HRD practices in entrepreneurial ventures can influence employee positive behaviours.

This paper aims to demonstrate that, in line with the emerging trend of multifunctional yarn development, cotton yarn can effectively harness renewable solar energy to achieve photothermal conversion and thermochromism. This innovation not only maintains the comfort associated with natural fiber cotton yarn but also enhances its ultraviolet (UV) light resistance.

In this work, 4% zirconium carbide (ZrC) and thermochromic powder were adhered to cotton yarn through polyurethane (PU) by sizing coating method. After sizing, the two cotton yarns are twisted by ring spinning to obtain composite yarns with photothermal conversion and thermochromic functions.

The yarn obtained by cotton/6%PU/8% thermochromic dye single yarn and cotton/6%PU/4% ZrC single yarn composite is the best match. After 5 min of infrared light, the temperature of the composite yarn rose to the maximum, increasing by 36.1°C. The ΔE* value before and after irradiation of infrared lamp is 26.565, which proves that the thermochromic function is good. The yarn dryness unevenness was significantly reduced by 27.2%. The composite yarn has a UPF value of up to 89.22, and its performance characteristics remain stable after 100 minutes of washing.

The composite yarn’s photothermal conversion and thermochromism functions are mutually reinforcing. Using sunlight can simultaneously achieve heating and discoloration effects without consuming additional energy. The cotton yarn used in this application is versatile, and suitable for a wide range of uses including clothing, temperature visualization detection and other scenarios.