Search results

This study aims to examine the impact of firm-generated content (FGC) on lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) influencers, focussing on inclusive marketing strategies and enquires the ability of LGBTQ+ influencers to enhance brand engagement and loyalty within diverse communities.

A quantitative approach was utilized, and data was collected via social media platforms. Structural equation modelling (SEM) was employed to explore the relationships between FGC, influencer content, dimensions of place attachment and brand loyalty.

According to the findings FGC positively influences LGBTQ+ influencers, which in turn affect in a significant way place identity and place social bonding. Both dimensions of place attachment were found to have a positive impact on brand loyalty, which indicate that LGBTQ+ influencers have an important role in enhancing brand engagement through inclusive marketing.

Firms in order to increase their brand loyalty and customer engagement, need to adopt inclusive marketing strategies that resonate with LGBTQ+ communities. In order to do so they need to work with LGBTQ+ influencers that can effectively communicate the brand’s commitment to diversity and inclusion, thus fostering a stronger emotional connection with the brand.

This study introduces a conceptual framework that highlights the mediator role of place attachment in the relationship between influencer marketing and brand loyalty. This research contributes to the existing literature by providing empirical evidence on the effectiveness of leveraging LGBTQ+ influencers in inclusive marketing campaigns.

The purpose of this paper is to explore the importance of personalisation in the relationship between the architectural design of homes and inhabitants’ psychological well-being.

This interdisciplinary mixed-method study first investigates the existence of a link between personalisation and users’ association with home through a quantitative study (n = 101) and then explores the nature of this relationship through qualitative interviews (n = 13) in a sequential explanatory approach.

The main findings of the study highlight the significance of personalisation in relation to the way people perceive home. A direct link was established between participants’ involvement in the transformation of the home and their satisfaction with the residence, as well as satisfaction with life in general. Further thematic analysis of the qualitative study revealed further conceptualisations of personalisation, which together form an umbrella concept called transformability.

The findings underscore the need for embedding flexibility as an architectural concept in the design of residential buildings for improving the well-being of occupants.

The design of homes has a great impact on inhabitants’ psychological well-being. This is becoming of greater importance in light of the global COVID-19 pandemic that has led to an increase in the amount of time spent in homes. This research contributes to this debate by proposing concepts for a deeper understanding of architectural influences on the psychology of the home.

The purpose of this paper is to explore how emerging market firms (EMFs), in the face of intense international competition within global value chains (GVCs), continuously accumulate the knowledge and capabilities needed to support leapfrog upgrading. Based on this, this paper aims to construct a process model of the dynamic evolution of EMFs’ control over GVC core activities.

This paper conducts a longitudinal case study of Ninestar Corporation, a leading company in the Chinese printer industry, to investigate its leapfrog upgrading practices. From the perspective of dynamic capabilities theory, the study explores the dynamic processes and intrinsic mechanisms through which EMFs achieve the evolution of their control over GVC core activities.

It is revealed that the dual-dimensional expansion of controlling the core activities of GVC from vertical functional architecture to horizontal product architecture is the pathway for manufacturing enterprises in emerging economies to achieve leapfrogging upgrades. It is also found that the dynamic capabilities of EMFs undergo iterative evolution during the upgrading process. The self-reinforcing logic and the path-creation logic of dynamic capabilities are the internal mechanisms for controlling GVC core activities to achieve the breakthrough in both the vertical functional division chain and the horizontal product division chain.

This paper provides an insightful case for how EMFs can achieve leapfrog upgrading in the new normal of global trade patterns. It explores how these firms can gain control over GVC core activities through the evolution of dynamic capabilities. The research findings extend the boundaries of the theory of firm upgrading.

A comprehensive understanding of the determining factors and implications of the frameworks for appreciating the relationships between climate risks and cultural heritage remains deficient. To address the gap, the review analysed literature on the management of climate risk in cultural heritage. The review examines the strengths and weaknesses of climate risk management (CRM) frameworks and attendant implications for the conservation of cultural heritage.

The study adopted a two-phased systematic review procedure. In the first phase, the authors reviewed related publications published between 2017 and 2021 in Scopus and Google Scholar. Key reports published by organisations such as the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and International Council on Monuments and Sites (ICOMOS) were identified and included in Phase Two to further understand approaches to CRM in cultural heritage.

Results established the changes in trend and interactions between factors influencing the adoption of CRM frameworks, including methods and tools for CRM. There is also increasing interest in adopting quantitative and qualitative methods using highly technical equipment and software to assess climate risks to cultural heritage assets. However, climate risk information is largely collected at the national and regional levels rather than at the cultural heritage asset.

The review establishes increasing implementation of CRM frameworks across national boundaries at place level using high-level technical skills and knowledge, which are rare amongst local organisations and professionals involved in cultural heritage management.

The review established the need for multi-sectoral, bottom-up and place-based approaches to improve the identification of climate risks and decision-making processes for climate change adaptation.

As little is known about the productivity levels of small and medium-sized enterprises (SMEs) engaging with universities and the relative changes in productivity of SMEs subsequent to these collaborations, the paper examines the following questions: (1) Does the relative productivity of SMEs engaging in university collaboration differ from those that do not? (2) Are subsequent changes in firm productivity following university collaboration related to their initial levels of productivity?

The paper utilises data on 254 SMEs from the Longitudinal Small Business Survey and uses two statistical techniques: First, bivariate tests of difference were used to inspect the relationships between productivity levels and whether the firm collaborated with a university to introduce its innovation. Second, ordinary least squares regressions were used to test whether the future productivity of SMEs that collaborated with universities was related to their initial productivity levels.

The analysis reveals that SME–university collaboration is unrelated to starting productivity. Furthermore, the analysis suggests a nonlinear relationship exists between the starting productivity of SMEs and their subsequent productivity following a university collaboration. Therefore, higher levels of subsequent productivity are observed among those SMEs where starting productivity was either relatively low or high, suggesting that collaborations have a transformative effect on SMEs with relatively lower initial levels of productivity and a maintenance effect for SMEs with relatively higher levels of initial productivity.

Given the fact that the extant literature also suggests that, overall, university collaboration is beneficial, policymakers should strive to encourage greater levels of collaboration involving SMEs. In light of the evidence that SME–university collaborations can transform less productive firms, it appears unjustified for practitioners and policymakers to only consider stronger-performing firms to be included in such programmes.

The study contributes new theoretical and practical knowledge to the understanding of the role of firm productivity in predicting the proclivity of firms to collaborate with universities. Furthermore, as few studies have examined the impact of these collaborations on the subsequent productivity of firms that collaborate with universities, this paper fills an existing gap in the literature.

Building on current debates on innovation, knowledge diffusion, and institutional dynamics, we explore the influence of national innovation systems (NISs) on international innovation collaborations in Latin America, focusing on intellectual property rights (IPR), access to scientific knowledge and regulatory quality.

We analyze data from 17 Latin American countries from 2002–2015 using time-series panel analysis to evaluate how different NIS elements affect regional cooperation for innovation.

Regulatory quality can improve international collaboration by compensating for weaker IPR and scientific knowledge bases. Interestingly, while both IPR and scientific knowledge inherently promote cooperation, stronger regulatory environments may diminish the effectiveness of IPR protections, suggesting a potential substitution effect.

The study offers actionable insights for policymakers in developing regions to help them craft more effective policies for collaboration in innovation that consider the balancing act between regulatory quality and other NIS elements.

This research shifts focus from the conventional analysis of how developing countries attract collaboration from developed nations to how they can foster innovation among themselves, providing a unique perspective on the interaction between institutional factors and innovation capabilities within the Latin American context.

The intersection of digital twins and ecological diversity offers a new and complex landscape that requires interdisciplinary investigation. Recognizing the urgent need for a nuanced approach to the ethical, technological and practical challenges in this area, this paper presents a conceptual framework that serves as a roadmap for future research and policymaking.

This study employs a conceptual methodology deeply rooted in interdisciplinary perspectives. A systematic literature review was conducted using the Scopus database to identify relevant articles. The selected articles were rigorously analyzed to derive key dimensions, which were then validated through expert panel reviews and a pilot study.

Our framework identifies seven critical dimensions: Data Acquisition and Simulation, Impact Assessment, Ecological Protection and Management, Ethical and Legal Considerations, Social and Cultural Impacts, Technological Feasibility and Limitations and Policies and Regulations. These dimensions provide a comprehensive structure for understanding and addressing the intersection of digital twins and biodiversity conservation.

This study contributes a foundational guide for sustainable and ethical engagement between digital twins and biodiversity conservation. It offers a novel, interdisciplinary framework that integrates diverse perspectives and provides practical insights for scholars, policymakers and practitioners in this emerging field.

The use of digital marketing technologies remains low in Small Medium Enterprises (SMEs), with digital transformation being a concern for governments globally. This study reports on the human-technology interaction process, using digital entrepreneurial marketing (DEM) bricolage and a sociomateriality lens to examine more deeply organisational interaction between marketers and digital marketing technologies in these firms.

A qualitative case study and purposive sampling approach are deployed, using seven SMEs in the same UK region. A bricolage and sociomateriality framework and template analysis are used to identify digital marketing strategies and challenges, levels of digital marketing bricolage and assess the value for each firm.

Firms practice different levels of DEM bricolage depending on the interactions of the marketers with digital marketing tools. Those marketers in firms who had higher levels of interaction between the human and the technological provided greater long-term strategic value for the SME.

This is the first study to apply a sociomateriality lens to bricolage in an SME digital marketing context and allows us to view the way in which employees interact with digital marketing technology and create value. There is scarce empirical data in this area despite numerous calls in the developing field of entrepreneurship and digitalisation in small and growing firms.

In line with the noticeable trend toward automation in internal audit functions, and considering Saudi Arabia’s Vision 2030, which prioritizes technological innovation, the purpose of this study is to explore the adoption of robotic process automation (RPA) within the KSA’s various sectors of internal auditing domain, with a particular emphasis on understanding the challenges and evaluating the impact on audit efficiency.

Using a quantitative research design, this study uses a bootstrapping approach and partial least squares structural equation modeling (PLS-SEM) to meticulously analyze data collected from 138 certified internal auditors around KSA.

This study reveals associations between the regulatory environment, data security, vendor reputation, intention to adopt RPA and internal audit efficiency.

The study findings offer valuable insights for auditors, policymakers and industry practitioners involved in RPA adoption initiatives. The organizations can use these results to develop informed strategies for navigating the challenges and maximizing the benefits of RPA implementation in internal audit functions.

This study contributes significantly to the existing literature by delving into the adoption of RPA, with a particular emphasis on understanding the challenges and evaluating the impact on audit efficiency, specifically in the context of KSA – an area that has not been extensively studied.

This systematic review aims to identify the key determinants of knowledge transfer (KT) activities among researchers.

This study systematically reviewed KT literature in academic settings from 1995–2023. The authors searched Web of Science and Scopus using predefined keywords, following PRISMA guidelines for screening and eligibility assessment. From 158 selected articles, the authors extracted data and conducted a descriptive analysis to map KT activities’ evolution. A narrative synthesis approach categorized determinants of researchers’ KT activities.

The systematic review findings revealed a general conceptual framework that categorizes the identified determinants of KT into four categories. At the individual level, the factors are related to the sociodemographic characteristics of the researcher (e.g. gender, age, experience), their psychological aspects (e.g. attitude, intrinsic motivation, intention) and personal characteristics (e.g. self-efficacy, communication skills). At the research team level, leadership style and team dynamics. At the organizational level, the findings emphasize university characteristics (e.g. size, structure and ranking), KT culture installed and university resources. At the inter-organizational level, the key determinants were funding sources, network strength and trust.

The studies included in our database were different in terms of contexts, country of the study, the disciplines of KT and the types of KT activities examined. This variety restricts the direct comparison of research findings thus the generalizability of our conclusions. Future research should focus on specific contexts, disciplines, countries or types of KT activities to provide generalizable findings.

A better understanding of all the factors influencing KT among university researchers is essential for several reasons. First, it will enable the government to develop effective policies to promote KT ecosystems. Second, universities can create strategies, policies and programs to support researchers’ engagement in KT activities. Finally, researchers can be more strategic in their KT efforts.

This systematic review contributes to the literature by providing a comprehensive conceptual framework that identifies KT determinants at different levels and fills a gap in the existing literature that only addresses specific aspects of KT determinants. This framework can be a theoretical reference for future empirical studies. Furthermore, it practically provides recommendations for different actors including, government, universities and researchers.