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In light of climate change, the design and construction of buildings needs to shift from conventional to lower-carbon practices to maximise carbon reduction. Over the past few years, the zero carbon buildings (ZCBs) approach has been promoted worldwide as an effective way to reduce environmental impacts and mitigate climate change. Although zero-carbon policies, technologies, processes and products are widely available in the construction market, construction stakeholders play an important part in adopting relevant strategies to implement ZCBs successfully. This study investigates the knowledge of construction stakeholders involved in the design and construction of buildings regarding zero carbon initiatives in New Zealand.

The research was conducted using a literature review and an online questionnaire survey with various New Zealand's construction stakeholders.

The findings indicate a low level of knowledge regarding the design and construction of ZCBs. To successfully deliver ZCBs, the study suggests that construction stakeholders must have their self-awareness increased, especially in improving knowledge of whole-of-life embodied carbon reduction. The governments and construction sectors should devote more effort to establishing training programmes and knowledge-sharing platforms to improve stakeholder knowledge in carbon literacy, building assessment methods, energy modelling and life cycle assessment.

The research implications may assist the real-world uptake of the ZCBs approach by offering academics and practitioners an insight into the ZCBs knowledge gaps.

From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event attendees' intentions in the celebrity endorsement process in the context of events.

Paper-based and online surveys were used to collect data from 759 Vietnamese respondents, aged 15 and above, who followed domestic or international celebrities and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.

The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment and event participation intentions.

Future studies need to validate these findings across diverse cultural settings and larger participant pools to enhance their applicability. Exploring celebrity endorsement for events from an international follower perspective could offer valuable insights. Future research should consider these factors when interpreting results. It may benefit from conducting longitudinal or mixed-method studies to improve generalizability. Additional moderating variables are necessary, as research on the celebrity endorsement process for events evolves.

This study contributes to the literature on celebrity endorsement within event marketing, emphasizing the customer-brand relationship and attachment theory. It extends existing research that primarily examines how celebrity attachment influences event attendees' intentions in the celebrity endorsement process by validating a serial mediation model.