Search results

Considering the transition of communicational channels from physical to digital spaces, this study aims to provide a theoretical foundation for understanding engagement in electronic word of mouth (eWoM) among managers and customers in the hospitality and tourism industry.

This study uses the four aggregate dimensions, namely, performance expectancy, efforts expectancy, social influence and facilitations condition. Further, this paper uses the 14 second-order themes of the Unified Theory of Acceptance and Use of Technology with a data set that represents elements that can trigger eWoM, both from managers’ and customers’ perspectives. The process of data structuration follows thematic analysis and axial coding techniques.

The results of this study show that performance expectancy, facilitation conditions, social influence and effort expectancy all trigger positive eWoM generation in the hospitality and tourism industry indicating customers’ and managers’ perspectives.

This novel study provides a theoretical foundation and novel propositions for future research work on the role of novel antecedents that can trigger eWoM in the hospitality and tourism industry. This paper also provides a benchmark for practitioners and policymakers in their strategic decisions-making towards improving business performance through positive eWoM.

Esports is emerging as a global sensation, yet its distinctive nature complicates our understanding of players' motivations. This study leverages self-hierarchy and self-determination theories to examine the motivations that define players at individual, relational, and community levels, seeking to identify which motivations are most valued.

A mixed-method approach was employed, focusing on Honor of Kings esports players in China to explore the answers to the research questions. First, semi-structured interviews were conducted to uncover self-definitional motivations at various levels. Second, a quantitative study was conducted with 607 regular Honor of Kings players to empirically examine the effects of the identified motivations on satisfaction.

The qualitative and quantitative data results reveal that self-efficacy and self-worth at the individual level, recognition and emotional attachment from close others at the relational-self level, and cocreation and belongingness at the collective level positively influence game satisfaction. More importantly, self-definitional motivations at the relational level are valued the most. Additionally, identification with a game character moderates the effects of self-definitional motivation at the collective level and emotional attachment at the relational-self level.

This research delves into players' motivations for engaging with Honor of Kings, anchored in self-hierarchy and self-determination theories. It uncovers that motivations rooted in different aspects of self-identity have distinct associations with players’ satisfaction level. This suggests a vital strategy for game designers and operators to adopt: to enhance player satisfaction, they should specifically address and emphasize the aspects of self-identity that matter most to their audience.