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The study aims to examine how different types of green brand ritual (GBR) influence customer engagement behavior and the mediation mechanisms and boundary conditions of the positive and negative pathways.

The study conducts two online experiments to collect data from a total of 940 consumers in China. Hypotheses are tested by independent samples t-test, two-way ANOVA and Hayes' PROCESS model.

Different kinds of GBR have different effects on customer engagement behavior. Internal GBR is more likely to play a positive role by inciting connectedness to nature. External GBR is more likely to play a negative role by inciting psychological resistance. This dual effect is especially pronounced for warm brands rather than competent brands.

The study pioneers the brand ritual into the field of interactive marketing and enriches its dual effect research. Additionally, the study figures out whether the category of brand ritual can trigger negative effect.

Inappropriate brand rituals are worse than no rituals at all. The results provide guidance for green companies to design effective brand rituals to strengthen the connection with consumers. Green brands should describe brand rituals in vivid detail and consciously lead consumers to immerse themselves in them.

The waste-to-energy (WtE) project plays a significant role in the sustainable development of urban environments. However, the inherent “Not in my backyard” (NIMBY) effect presents substantial challenges to site selection decisions. While effective public participation is recognized as a potential solution, research on incorporating it into site selection decision-making frameworks remains limited. This paper aims to establish a multi-attribute group decision-making framework for WtE project site selection that considers public participation to enhance public satisfaction and ensure project success.

Firstly, based on consideration of public demand, a WtE project site selection decision indicator system was constructed from five dimensions: natural, economic, social, environmental and other supporting conditions. Next, the Combination Ordered Weighted Averaging (C-OWA) operator and game theory were applied to integrate the indicator weight preferences of experts and the public. Additionally, an interactive, dynamic decision-making mechanism was established to address the heterogeneity among decision-making groups and determine decision-maker weights. Finally, in an intuitive fuzzy environment, an “acronym in Portuguese of interactive and multi-criteria decision-making” (TODIM) method was used to aggregate decision information and evaluate the pros and cons of different options.

This study develops a four-stage multi-attribute group decision-making framework that incorporates public participation and has been successfully applied in a case study. The results demonstrate that the framework effectively handles complex decision-making scenarios involving public participation and ranks potential WtE project sites. It can promote the integration of expert and public decision-making preferences in the site selection of WtE projects to improve the effectiveness of decision-making. In addition, sensitivity and comparative analyses confirm the framework’s feasibility and scientificity.

This paper provides a new research perspective for the WtE project site selection decision-making, which is beneficial for public participation to play a positive role in decision-making. It also offers a valuable reference for managers seeking to effectively implement public participation mechanisms.

The study aims to investigate the effects of intellectual capital and its constituents on the performance of listed companies operating in China's construction sector. The study also intends to examine the moderating role of digital transformation.

Hypotheses will be tested using Modified Value-Added Intellectual Capital (MVAIC). The sample will be comprised of 93 Shenzhen and Shanghai A-share listed companies within the construction industry from the period of 2015–2021. Multiple regression analysis was employed to investigate the influence of intellectual capital, its components and digital transformation on the performance of construction firms.

The study's results reveal that the performance of construction firms greatly depends on intellectual capital and its components. Furthermore, digital transformation plays a vital moderating role between intellectual capital and its components and construction firm performance.

This study addresses a critical inquiry on how construction managers can employ intellectual capital to enhance the performance of firms during digital transformation. Additionally, this research bridges this gap by guiding construction managers to concentrate on their external surroundings when examining firm performance.

By focusing on the predictors influencing construction firms' performance, this study contributes to the existing corpus of knowledge. This study employs resource orchestration theory (ROT) to determine how the different components of intellectual capital impact the performance of construction firms, with digital transformation acting as a moderating variable. This research will be valuable to researchers, construction industry professionals and policymakers.

Project portfolio benefit (PPB) evaluation is crucial for project portfolio management decisions. However, PPB is complex in composition and affected by synergy and ambidexterity. Ignoring these characteristics can result in inaccurate assessments, impeding the management and optimization of benefit. Considering the above complexity of PPB evaluation, this study aims to propose a refined PPB evaluation model to provide decision support for organizations.

A back propagation neural network optimized via genetic algorithm and pruning algorithm (P-GA-BPNN) is constructed for PPB evaluation. First, the benefit evaluation criteria are established. Second, the inputs and expected outputs for model training and testing are determined. Then, based on the optimization of BPNN via genetic algorithm and pruning algorithm, a PPB evaluation model is constructed considering the impacts of ambidexterity and synergy on PPB. Finally, a numerical example was applied to validate the model.

The results indicate that the proposed model can be used for effective PPB evaluation. Moreover, it shows superiority in terms of MSE and fitting effect through extensive comparative experiments with BPNN, GA-BPNN, and SVM models. The robustness of the model is also demonstrated via data random disturbance experiment and 10-cross-validation. Therefore, the proposed model could serve as a valuable decision-making tool for PPB management.

This study extends prior research by integrating the impacts of synergy and ambidexterity on PPB when conducting PPB evaluation, which facilitates to manage and enhance PPB. Besides, the structural redundancy of existing assessment methods is solved through the dynamic optimization of the network structure via the pruning algorithm, enhancing the effectiveness of PPB decision-making tools.

This study investigates the impact and role of digital twin technology in building automation (DTBA) from a sustainability viewpoint. It aims to enhance the understanding of how DTBA can boost efficiency, optimize quality and support sustainable practices in contemporary construction. By exploring the integration of DTBA with sustainable practices, the study seeks to demonstrate how DT can revolutionize building management and operations, leading to significant improvements in resource efficiency, environmental impact and overall operational excellence.

This research employs a bibliographic analysis and systematic review of 176 publications from the past five years (January 1, 2019 to December 31, 2023), focusing on the application and development of DTBA. The study methodically analyzes current trends, identifies research gaps and suggests future directions by synthesizing data from various studies, offering a comprehensive overview of the current state of DTBA research. The approach combines quantitative and qualitative analyses to provide robust insights into the advancements and challenges in the field.

The review identifies key development areas in DTBA, such as energy and environmental management, resource utilization within a circular economy and technology integration and interoperability. It highlights the necessity for further research to maximize DTBA’s potential in sustainable building automation. The findings suggest that while significant progress has been made, there is a critical need for innovations in data interoperability, predictive analytics and the integration of renewable energy sources to fully realize the benefits of DTBA in enhancing building sustainability.

This paper provides a thorough review of DTBA from a sustainability perspective, offering valuable insights into its current applications and future development potential. It serves as a crucial resource for researchers and practitioners looking to advance sustainable practices in the construction sector using DT technology. By bridging the gap between theoretical research and practical applications, the paper underscores the transformative potential of DTBA in driving sustainable development and provides a roadmap for future research and innovation in the field.

Effectively predicting research and development project portfolio benefit (R&D PPB) could assist organizations in monitoring the execution of research and development project portfolio (R&D PP). However, due to the uncertainty and complexity of R&D PPB, current research remains lacking a valid R&D PPB prediction tool. Therefore, an R&D PPB prediction model is proposed via a backpropagation neural network (BPNN).

The R&D PPB prediction model is constructed via a refined immune genetic algorithm coupling backpropagation neural network (RIGA-BPNN). Firstly, considering the characteristics of R&D PP, benefit evaluation criteria are identified. Secondly, the benefit criteria values are derived as input variables to the model via trapezoidal fuzzy numbers, and then the R&D PPB value is determined as the output variable through the CRITIC method. Thirdly, a refined immune genetic algorithm (RIGA) is designed to optimize BPNN by enhancing polyfitness, crossover and mutation probabilities. Lastly, the R&D PPB prediction model is constructed via the RIGA-BPNN, followed by training and testing.

The accuracy of the R&D PPB prediction model stands at 99.26%. In addition, the comparative experiment results indicate that the proposed model surpasses BPNN and the immune genetic algorithm coupling backpropagation neural network (IGA-BPNN) in both convergence speed and accuracy, showcasing superior performance in R&D PPB prediction. This study enriches the R&D PPB predicting methodology by providing managers with an effective benefits management tool.

The research implications of this study encompass three aspects. First, this study provides a profound insight into R&D PPB prediction and enriches the research in PP fields. Secondly, during the construction of the R&D PPB prediction model, the utilization of the composite system synergy model for quantifying synergy contributes to a comprehensive understanding of intricate interactions among benefits. Lastly, in this research, a RIGA is proposed for optimizing the BPNN to efficiently predict R&D PPB.

This study carries threefold implications for the practice of R&D PPM. To begin with, the approach proposed serves as an effective tool for managers to predict R&D PPB. Then, the model excels in efficiency and flexibility. Furthermore, the proposed model could be used to tackle additional challenges in R&D PPM, such as gauging the potential risk level of R&D PP.

Effective predicting of R&D PPB enables organizations to allocate their limited resources more strategically, ensuring optimal use of capital, manpower and time. By accurately predicting benefit, an organization can prioritize high-potential initiatives, thereby improving innovation efficiency and reducing the risk of failed investments. This approach not only strengthens market competitiveness but also positions organizations to adapt more effectively to changing market conditions, fostering long-term growth and sustainability in a competitive business environment.

Incorporating the characteristics of R&D PP and quantifying the synergy between benefits, this study facilitates a more insightful R&D PPB prediction. Additionally, improvements to the polyfitness, crossover and mutation probabilities of IGA are made, and the aforementioned RIGA is applied to optimize the BPNN. It significantly enhances the prediction accuracy and convergence speed of the neural network, improving the effectiveness of the R&D PPB prediction model.

Lack of access to finance is a major constraint to the growth of small and medium-sized enterprises (SMEs) and entrepreneurship in developing countries. The recent proliferation of mobile phone services, access to the internet and emerging technologies has led to a surge in the use of FinTech in Africa and is transforming the financial sector. This paper aims to examine whether FinTech developments heterogeneously contribute to the growth of digital finance for SMEs and entrepreneurship in 47 African countries from 2013 to 2020.

The paper uses a novel method of moments quantile regression, which deals with heterogeneity and endogeneity in diverse conditions for asymmetric and nonlinear models.

The empirical results reveal that the rise of FinTech companies offering services in Africa heterogeneously increases digital finance for SMEs and entrepreneurship in their different stages of growth. FinTech developments have a strong and positive impact in countries with higher levels of digital finance than those with lower levels. FinTech developments and digital finance positively and significantly influence entrepreneurship in Africa, particularly in the nascent and transitional development stages of entrepreneurship. Institutional quality has a considerable positive moderating effect when used as a control rather than an interaction variable.

The results suggest the need to promote FinTech developments in Africa: to provide a wide range of alternative digital finance schemes to SMEs and to promote entrepreneurship, especially in countries where entrepreneurship is in the nascent and transitional development stages. The results also underscore the need to promote FinTech development through supportive regulations and institutional quality to reduce risks related to FinTech and digital financing schemes.

To the best of the authors’ knowledge, this paper is one of the first attempts to account for the often overlooked heterogeneity effects and show that the influence of FinTech developments is not homogenous across the varying development stages of digital finance and entrepreneurship.

This study aims to empirically examine the impact of digital finance on spatial urbanization and elucidate its underlying mechanisms.

Using panel data of Chinese prefecture-level cities from 2011 to 2021, and using a spatial dynamic panel model, the authors analyzed the effects of digital finance on spatial urbanization and the mechanism of its action.

The findings of the study reveal that digital finance, along with its sub-dimensions, namely coverage breadth, usage depth and digitization degree, all contribute to the enhancement of spatial urbanization. The information channel effect generated by the development of postal and telecommunication businesses, the goods delivery effect generated by the development of retail businesses and the wealth accumulation effect generated by the accumulation of household wealth are all important channels through which digital finance promotes spatial urbanization. Digital finance exerts a significant promotional effect on spatial urbanization in second-tier cities, third-tier cities and their subsequent tiers. This observation alludes to the regionally inclusive nature of spatial urbanization promotion facilitated by digital finance.

The present study endeavors to fill this void by employing empirical analysis to investigate the ramifications of digital finance on spatial urbanization, thereby shedding light on the pivotal role played by digital finance in expediting the progression of spatial urbanization. This study undertakes an examination of the spatial spillover effects, thus providing a comprehensive exposition of the influence of digital finance on spatial urbanization. This study introduces this crucial dimension, and the empirical findings elucidate that digital finance fosters the evolution of spatial urbanization by broadening the coverage of information channels, augmenting the efficiency of goods distribution and enhancing wealth accumulation efficacy.

This paper takes the manufacturing cluster supply chain as the research object and explores the evaluation and enhancement strategy of manufacturing cluster supply chain synergy. The purpose of this study was to (1) analyze the mechanism of manufacturing cluster supply chain synergy; (2) construct manufacturing cluster supply chain synergy evaluation model; (3) algorithm realization of manufacturing cluster supply chain synergy evaluation and (4) propose manufacturing cluster-based supply chain synergy enhancement strategy.

Breaking through the limitations of traditional manufacturing cluster supply chain synergy evaluation, we take horizontal synergy and vertical synergy as coupled synergy subsystems, use the complex system synergy model to explore the horizontal synergy between core enterprises and cluster enterprises and the vertical synergy of supply chain enterprises and use the coupling coordination model to construct the coupled synergy evaluation model of manufacturing cluster supply chain, which is an innovation of the evaluation perspective of previous cluster supply chain synergy and also an enrichment and supplementation of the evaluation methodology. This is not only the innovation of the evaluation perspective but also the enrichment and supplementation of the evaluation method.

Using Python software to conduct empirical analysis on the evaluation model, the research shows that the horizontal and vertical synergies of the manufacturing cluster supply chain interact with each other and jointly affect the coupling synergy. On this basis, targeted strategies are proposed to enhance the synergy of the manufacturing cluster supply chain.

This study takes manufacturers, suppliers and sellers in the three-level supply chain as the research object and does not consider the synergistic evaluation between distributors and consumers in the supply chain, which can be further explored in this direction in the future.

Advanced manufacturing clusters, as the main force of manufacturing development, and the synergistic development of supply chain are one of the important driving forces for the high-quality development of China’s manufacturing industry. As a new type of network organization coupling industrial clusters and supply chains, cluster supply chain is conducive not only to improving the competitiveness of cluster supply chains but also to upgrading cluster supply chains through horizontal synergy within the cluster and vertical synergy in the supply chain.

Research can help accelerate the transformation and upgrading of clustered supply chains in the manufacturing industry, promote high-quality development of the manufacturing industry and accelerate the rise of the global value chain position of the manufacturing industry.

(1) Innovation of research perspective. Starting from two perspectives of horizontal synergy and vertical synergy, we take a core enterprise in the cluster supply chain as the starting point, horizontally explore the main enterprises of the cluster as the research object of horizontal synergy, vertically explore the upstream and downstream enterprises of the supply chain as the research object of vertical synergy and explore the coupling synergy of cluster supply chain as two subsystems, which provides new perspectives of evaluation of the degree of synergy and synergy evaluation. (2) Innovation of research content. Nine manufacturing clusters are selected as research samples, and through data collection and model analysis, it is verified that the evaluation model and implementation algorithm designed in this paper have strong practicability, which not only provides methodological reference for the evaluation of manufacturing cluster-type supply chain synergy but also reduces the loss caused by the instability of clusters and supply chains and then provides a theoretical basis for improving the overall performance of cluster-type supply chains.

Based on the social interaction theory and trust theory, this study investigates the switching of users on social question and answer (Q&A) platforms from knowledge seekers to knowledge contributors.

We used Python to gather data from Zhihu, performed hypothesis testing on the models using Poisson regression and finally conducted a mediation effect analysis.

The findings reveal that knowledge seeking impacts users' motivation for information interaction, emotional interaction and trust. Notably, information interaction and trust exhibit a chained mediation effect that subsequently influences knowledge contribution.

Current studies on user knowledge behavior typically examine individual actions, rarely connecting knowledge seeking and knowledge contribution. However, the balance of knowledge inflow and outflow is crucial for social Q&A platforms. To cover this gap, this paper empirically investigates the switching between knowledge seeking and knowledge contribution based on the social interaction theory and trust theory.