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This study aims to demonstrate how the process of quality function deployment (QFD) is used to identify the basic requirements of the customers in designing and executing the commercial business center.

This study was considered with the aim of determining the approach of QFD methodology used in the planning and designing of commercial business centers. The methodology used in the study is a customer-driven process that includes customer requirements in each and every aspect of the planning and designing of the project. The main focus of this study is to understand the requirements of the customers and to design and execute a commercial business project.

This study illustrates the quality requirements of the projects that benefit from the QFD process to obtain customer requirements for the planning and designing of commercial business centers. A case study is used to demonstrate the use of QFD process. This helps to explain the effective application of QFD in the planning and designing of business centers and similar constructions.

The planning and designing of the commercial business center using the QFD process were challenging and hence it is limited to the design part. The strategic objectives are not taken into account while performing QFD in this case study and the risk of market research is lacking. House of quality (HOQ) can be too complicated at times; hence, the adaptability in the traditional QFD is lacking. Most of the work in the HOQ matrix is done through subjective evaluation. Therefore, this research is mostly useful for a single party responsible for all phases of the planning and designing of the project.

In the construction industry, the use of the QFD process for project performance analysis and application is restricted. As a result of the scarcity of studies on the planning and design of construction projects, this study on the planning and design of a construction project was inspired.

The purpose of this research is to develop a project complexity index (PCI) model using the best and worst method (BWM) to quantitatively analyze the impact of project complexities on the performance of metro rail projects.

This study employed a two-phase research methodology. The first phase identifies complexities through a literature review and expert discussions and categorizes different types of complexities in metro rail projects. In the second phase, BWM, a robust multi-criteria decision-making (MCDM) technique, was used to prioritize key complexities, and a PCI model was developed. Further, the developed PCI was validated through case studies, and sensitivity analysis was performed to check the accuracy and applicability of the developed PCI model.

The analysis revealed that location complexity exerted the most substantial influence on project performance, followed by environmental, organizational, technological and contractual complexities. Sensitivity analysis revealed the varying impacts of complexity indices on the overall project complexity.

The study's findings offer a novel approach for measuring project complexity's impact on metro rail projects. This allows stakeholders to make informed decisions, allocate resources efficiently and plan strategically.

The existing studies on project complexity identification and quantification were limited to megaprojects other than metro rail projects. Efforts to quantitatively study and analyze the impact of project complexity on metro rail projects are left unattended. The developed PCI model and its validation contribute to the field by providing a definite method to measure and manage complexity in metro rail projects.