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Green roofs are strategies for the ecological intensification of cities and a measure of meeting some of the sustainable development goals (SDGs). They have widely been adopted as an adaptation strategy against an urban heat island (UHI). However, they are conventionally soil-based making it difficult and expensive to adopt as a strategy for greening existing buildings (GEB). This paper, therefore, develops a novel green roof system using climbers for thermal-radiative performance. The paper explores the vitality of climbing species as a nature-based strategy for GEB, and for the ecological improvement of the predominantly used cool roofs in sub-Saharan Africa (SSA).

Simulation for the same building Kejetia Central Market (KCM) Redevelopment; the existing aluminium roof (AL), soil-based extensive green roof (GR1) and the proposed green roof using climbing plants (GR2) were performed using ENVI-met. The AL and GR1 were developed as reference models to evaluate and compare thermal-radiative performance of the conceptual model (GR2). The long wave radiation emission (Q_lw), mean radiant temperature (MRT) and outdoor air temperature (T_a) of all three roofing systems were simulated under clear sky conditions to assess the performance and plant vitality considering water access, leaf temperature (T_f) and latent heat flux (LE₀) of GR1 and GR2.

There was no short wave radiation (Q_sw) absorption at the GR2 substrate since the climbers have no underlying soil mass, recording daily mean average Q_lw emission of 435.17 Wm⁻². The soil of GR1, however, absorbed Q_sw of 390.11 Wm⁻² and a Q_lw emission of 16.20 wm⁻² higher than the GR2. The AL recorded the lowest Q_lw value of 75.43 Wm⁻². Also, the stomatal resistance (r_s) was higher in GR1 while GR2 recorded a higher average mean transpiration flux of 0.03 g/sm³. This indicates a higher chance of survival of the climbers. The T_a of GR2 recording 0.45°C lower than the GR1 could be a good UHI adaptation strategy.

No previous research on climbers for green roof systems was found for comparison, so the KCM project provided a unique confluence of dynamic events including the opportunity for block-scale impact assessment of the proposed GEB strategy. Notwithstanding, the single case study allowed a focussed exploration of the novel theory of redefining green roof systems with climbers. Moreover, the simulation was computationally expensive, and engaging multiple case studies were found to be overly exhaustive to arrive at the same meaningful conclusion. As a novelty, therefore, this research provides an alternative theory to the soil-based green roof phenomenon.

The thermal-radiative performance of green roofs could be improved with the use of climbers. The reduction of the intensity of UHI would lead to improved thermal comfort and building energy savings. Also, very little dependence on the volume of soil would require little structural load consideration thereby leading not only to cheaper green roof construction but their higher demand, adoption and implementation in SSA and other low-income economies of the global south.

The reduction of the consumption of topsoil and water for irrigation could avoid the negative environmental impacts of land degradation and pollution which have a deleterious impact on human health. This fulfils SDG 12 which seeks to ensure responsible consumption of products. This requires the need to advance the research for improvement and training of local built environment practitioners with new skills for installation to ensure social inclusiveness in the combat against the intractable forces of negative climate impacts.

Climbers are mostly known for green walls, but their innovative use for green roof systems has not been attempted and adopted; it could present a cost-effective strategy for the GEB. The proposed green roof system with climbers apart from becoming a successful strategy for UHI adaptation was also able to record an estimated 568% savings on topsoil consumption with an impact on the reduction of pollution from excavation. The research provides an initial insight into design options, potentials and limitations on the use of climbers for green roofs to guide future research and experimental verification.

This paper explores how Airbnb hosts' experiences with and responses to the coronavirus disease 2019 (COVID-19) health crisis may differ according to their motivations to host and to the type and spatial layout of their Airbnb accommodation. Based on these insights, the paper reflects on the lessons that are learned for the future of short-term rentals.

This is a qualitative multi-method small-scale case study, which relies on in-depth interviews and a focus group discussion carried out with a group of hosts affiliated to the Airbnb Host Community in Aarhus, Denmark. Informed by an interpretivist approach, the study aims to make sense of people's subjective experiences with hosting on the Airbnb platform, and how they have continued and adapted their hospitality practices during the pandemic.

Participants' adaptive practices vary according to their motivations to host and the type of accommodation that they rent out. Although all hosts in this study now implement more intensive cleaning practices, hosts who stay with their guests onsite tend to take stricter preventative measures to avoid contamination and transmission of the virus in their social interactions with guests. On the contrary, hosts who rent out their entire properties and have minimal contact with their guests found themselves less affected by the pandemic's impacts and have had a continued demand for their properties.

The COVID-19 pandemic has unevenly affected Airbnb hosts. Hosts who share their homes with guests require different adaptations to their daily behaviour and cleaning practices at home than hosts who do not stay with their guests and rent out entire properties. However, unlike professional hosts who largely or solely rely on Airbnb for their income, occasional home-sharing hosts tend to be more flexible in coping with cancelled or fewer bookings.

This study provides novel insights into the uneven impact of the COVID-19 pandemic on participants in the platform economies of tourism. It contributes to existing literature on the impacts of the pandemic on Airbnb's operations by showing how hosts' adaptive practices are informed by their subjective living conditions and the type of accommodation they can offer their guests.

This study explores the inverted U-shaped relationship between the number of creative strategies (NCS) and consumer response to new products as incrementally new products (INPs) and really new products (RNPs).

Leveraging a dataset of 757 digital video advertisements from six prominent technology-driven companies, content analysis and hierarchical polynomial regression were employed to explore the relationship between the NCS and consumer responses, considering product newness.

The results reveal a highly significant inverted U-shaped relationship between NCS and consumer response. The turning point of the inverted U-shaped function was 3.204. This relationship holds for both types of new product: INP and RNP. In addition, product newness negatively affects consumer responses. Based on this research, this study found that technology-driven new product video advertisements use more information and argument types of creative strategies. In addition, compared to INP, RNP video ads use more command and habit-starting creative strategies.

Further research on the effect of the combination of multiple creative strategies on consumer responses can help advertisers design an effective advertisement.

Advertisers can determine the best mix of creative strategies based on the type of new product.

This study confirms that the impact of NCS on consumer responses is not a simple linear relationship. When the three creative strategies are implemented, consumers’ positive reactions reach their maximum value.

Positive experiences with working from home (WFH) during the Corona pandemic (COVID-19) have motivated many employees to continue WFH after the pandemic. However, factors influencing employees' WFH intentions against the backdrop of experiences during pandemic-induced enforced working from home (EWFH) are heterogeneous. This study investigates factors linked to information technology (IT) professionals' WFH intentions.

This mixed-methods study with 92 IT professionals examines the effects of seven predictors for IT professionals' WFH intentions. The predictors are categorized according to the trichotomy of (1) characteristics of the worker, (2) characteristics of the workspace and (3) the work context. Structural equation modeling is used to analyze the quantitative survey data. In addition, IT professionals' responses to six open questions in which they reflect on past experiences and envision future work are examined.

Quantitative results suggest that characteristics of the worker, such as segmentation preference, are influencing WFH intentions stronger than characteristics of the workspace or the work context. Furthermore, perceived productivity during EWFH and gender significantly predict WFH intentions. Contextualizing these quantitative insights, the qualitative data provides a rich yet heterogeneous list of factors why IT professionals prefer (not) to work from home.

Reasons influencing WFH intentions vary due to individual preferences and constraints. Therefore, a differentiated organizational approach is recommended for designing future work arrangements. In addition, the findings suggest that team contracts to formalize working patterns, e.g. to agree on the needed number of physical meetings, can be helpful levers to reduce the complexity of future work that is most likely a mix of WFH and office arrangements.

This study extends literature reflecting on COVID-19-induced changes, specifically the emerging debate about why employees want to continue WFH. It is crucial for researchers and practitioners to understand which factors influence IT professionals' WFH intentions and how they impact the design and implementation of future hybrid work arrangements.

This paper aims to offer a deeper understanding of Gen Z professional attitudes and expectations in the workplace through a large data set.

The authors provide reference to a unique survey of 1,234 adults who work full- or part-time across different age groups. Gen Z data were compared to three other generational cohorts, namely, Millennials, Gen X and Baby Boomers.

Broad findings reveal that Gen Z have lower satisfaction levels with their job compared to other generations. Furthermore, the findings show that Gen Z craves progress, challenge and better mental health and diversity commitments from employers. Related to that, mental health is reported as significantly lower amongst Gen Z participants.

The research reinforces that there is often a negative view of “other” generations. Indeed, the findings here indicate there are often negative assumptions made about Gen Z. Importantly, these are not aligned with how Gen Z perceive themselves. The authors offer some reflections and recommendations for strategic HR approaches.

This study aims to thoroughly investigate the complexity of inflation dynamics in the context of two significant global crises, the COVID-19 pandemic and the ongoing geopolitical tensions in Ukraine. The primary goal is to examine the effects of several factors, such as interest rates, currency indices and unemployment, on inflation during extended periods of noneconomic crises.

This research uses a comprehensive data set spanning 75 months across the USA and the Euro Area, using the Generalized Method of Moments two-step regression methodology for analysis. The study examines the relationships between interest rates, currency indices, unemployment and inflation during extended noneconomic (financial) crises. This rigorous approach offers a nuanced understanding of how these factors interact and influence inflation.

The study highlights the crucial role of interest rates in controlling inflation during crises. Specifically, an interest rate increase of over 1.75% negatively impacts inflation, with more substantial rate hikes having a faster effect. The analysis reveals a minimal correlation between currency devaluation and inflation, emphasizing the predominant influence of interest rates. In addition, a notable negative correlation between unemployment and inflation is observed, indicating that higher unemployment rates tend to coincide with lower inflation levels.

The study’s findings offer valuable insights for central banks and policymakers tasked with managing inflation in times of crisis. By underscoring the effectiveness of interest rate adjustments and the limited influence of currency depreciation, this research provides critical guidance for formulating effective monetary policy during economic challenges.

This study contributes to existing literature by providing a comprehensive analysis of inflation dynamics during noneconomic crises, using a robust database and using advanced econometric techniques. The findings provide new insights into the role of interest rates, currency indices and unemployment in shaping inflation dynamics in times of noneconomic crises. These findings enhance the understanding of monetary policy strategies in challenging economic environments.

This paper explores the often overlooked and novel academic concept of honest incompetence as a potential “dark” side of social entrepreneurship, where well-intentioned but inadequately skilled agents hinder the effectiveness and sustainability of positive social change initiatives.

We have adopted a multiparadigm approach to theory building, known as metatriangulation. We draw upon agency theory and behavioral decision theory to undergird a framework consisting of antecedents, processes, outcomes and moderators of honest incompetence in social entrepreneurship.

We introduce a detailed framework for understanding honest incompetence in social entrepreneurship. This framework identifies antecedents such as knowledge gaps, examines mechanisms like misguided interventions and explores consequences, including group vilification. Additionally, it investigates moderating factors, emphasizing the disadvantages of outcome-based compensation and the difficulties in evaluating outcomes.

This article investigates factors that engender honest incompetence in social entrepreneurship, revealing how even well-intentioned efforts can inadvertently hinder goals. Despite their sincere motives, social entrepreneurs might make choices that conflict with their objectives. Addressing this issue necessitates a customized approach, which includes engaging actively with the community and fostering robust social connections.

Family businesses (FBs) are considered an essential type of entrepreneurship that impacts economic growth. However, statistics show that after a period of performance they ultimately fail, and comparatively little is known about the reasons for their failing when compared to the amount of research focusing on keys to success.

Through the implementation of an case study technique, which is widely used in research to address the complex phenomenon of failure, this paper aims to analyse the antecedents of failure in the case of four Catalan FBs. In doing so, this article develops propositions based on Institutional Economics Theory and Dynamic Capability Theory, with a focus on innovation and product diversification in family firms.

Using interviews as a means of obtaining a large amount of information, it is observed that problems related to governmental regulations and constantly changing social behaviour can lead to failure for FBs. Additionally, a link between R&D activities and new product development and FB failure is observed. More specifically, this research highlights that a lack of product diversification and innovation can become a hindrance for FB performance when the institutional environment is unstable. It reveals the importance of developing dynamic capabilities that can meet the demands of fast-changing consumer behaviour. From a practical perspective, these findings can be used by governments in developing regulations focused on the dynamic capabilities of FBs, and by managers in order to learn from these experiences and implement appropriate strategies for long-term development and crisis management.

This paper theoretically contributes to both the FB literature, as well as to institutional economics and dynamic capability theories by offering a combined perspective on how FB's dynamic capabilities change based on environmental factors and impact FB failure.

The purpose of this study is to explore how realistic job previews can mitigate the negative relationship between perceived leader behavioral integrity and employees’ perceptions of psychological contract breach.

A between-subjects field experiment was conducted in the hotel industry. Five waves of data were collected from 104 newcomers over a four-month period.

The results indicated that perceiving leader behavioral integrity reduces newcomer psychological contract breach, turnover intention and increases job performance. The intervention of realistic job previews effectively mitigated the negative relationship between behavioral integrity and psychological contract breach when leader–member value congruence was low.

The findings of this study offer actionable strategies for hotel professionals to improve employment outcomes, particularly during the pre-entry phase and the early socialization process of newcomers.

By integrating social exchange theory and expectancy theory within a framework of employees’ psychological contract breach, this study reveals the positive effects of realistic job previews on creating a positive work experience of newcomers.

This paper aims to examine the direct impacts of marketing resources and marketing activities on several business performance indicators in the banking industry and the indirect effects through customer-based brand equity.

We use a holistic empirical approach based on resource-based view and marketing productivity chain. The main study consists of a secondary analysis using quarterly data of fourteen banks over four years. We analyze the data using fixed-effect panel data regression, namely seemingly unrelated regressions.

We find that customer-based brand equity is one of the most influential factors on business performance. Moreover, the indirect effect through customer-based brand equity should be considered in improving business performance. Marketing-related financial resources positively impact customer-based brand equity and business performance. Regarding marketing activities, pricing strategies affect the bank preferences of customers, which in turn affect the growth of deposit volumes and churn rates. Additionally, the number of bank branches positively impacts business performance. Advertising spending on different media has differentiated impacts on the performance indicators; thus, the allocation of advertising budget and advertising planning are critical.

This study examines the inter-relationships among marketing resources, marketing activities, consumer response through brand equity and marketing performance. This study contributes to the literature by integrating the resource-based view and the marketing productivity chain to analyze the inter-relationships using panel data and several sector-related metrics. This study provides valuable insights to decision-makers in the banking industry.