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This study aims to investigate factors affecting consumers’ perceptions of brand allyship activities given the presence or absence of corresponding community investment. Using the black American community as a contextual group receiving support, this research probes factors that make brand allyship seem sincere and how brand allyship affects consumer self-esteem. It further examines how perceived sincerity and derived self-esteem affect consumers’ perceived self-brand connections and reported brand attitudes.

Collecting data with experimental surveys, hypothesized effects are tested in a main study (n = 1,184) using a general linear model and moderated mediation analyses.

Perceived sincerity is shown to interact with consumers’ self-esteem to induce an approach/avoidance reaction to a brand, where high self-esteem consumers are more apt to accept sincere brand allyship activities and reject insincere campaigns.

As sincerity is critical to brand allyship success, this research outlines instances where managers need to contextually manipulate sincerity perceptions by outlaying community investment to coincide with the campaign. Specific contexts revolve around racial diversity in the management group and the race of consumers/perceivers.

We aim to explore the role of the interplay between intuition and rationality in the causation-effectuation decision-making processes of small creative businesses during their international expansion.

We developed process research to investigate the causation-effectuation decision-making processes during the internationalization of a creativity-intensive small business located in Brazil. In just three years, its cartoon reached screens in 80 countries.

We discovered an orthogonal relationship between causation and effectuation moderated by the balance between intuition and rationality, enabling small creative businesses to successfully navigate internationalization by adapting to contractual demands and exploring creative opportunities. To explain these relationships, we offer five process-based propositions for further studies.

We reconstructed the internationalization process based on retrospective interviews, so eliminating all biases from rationalization may have been impossible. We elucidate the interrelationship between causation-effectuation decision-making logic and demystify that decision-making effectuation logic is predominantly intuitive. We provide evidence that rational thinking permeates the entire decision-making process as a process of building the future.

Understanding causation-effectuation decision-making processes in creativity-intensive small businesses can be helpful for other businesses because they nurture production on a large scale.

The study emphasizes the importance of creativity-intensive small businesses to countries’ economies. Creativity-intensive businesses grow in other industries and generate many jobs in mature industries.

We demystify the decision-making assumption that effectuation logic is predominantly intuitive while causation logic is rational. Instead, we show that these logics coexist and interact orthogonally and dynamically.

We assess changes that have taken place in organizational structure, governance structure and professional approach to U.S. nonprofit preservation from 2010 to 2020. This research contributes to our understanding of pressures shaping organizational capacity of cultural and historic preservation nonprofits in the U.S., focusing on changes in ecological influences at the national and regional level through the lenses of institutional theory and regionalism.

Data for this study are from an online survey of 75 cultural and historic preservation nonprofit organizations in the United States. The survey was developed based on previous interview research, and respondents were asked scaled and open-ended questions regarding the scope of their work and organizational capacity.

These data show resource preservation has shifted focus somewhat from individual, private sites to commercial or public buildings and districts. We also noted changes in professional approaches to preservation around engagement in disaster planning and the emergence of social justice as a focus area. Collectively, changes in preservation have implications for representation, public understanding of history and regional identities across the U.S., as well as for the way we understand changes in subfields or like groups of organizations within a larger population of organizations.

This study builds on previous research on the scope and capacity within the U.S. nonprofit cultural and historic preservation, including demonstrating a growing focus on social justice issues within the subsector. It contributes to institutional research on changes in subfields resulting from changes in external pressures and in culture. There are clear practical implications for practitioners seeking to understand the capacities and values in other organizations undertaking similar work. As preservation and cultural understanding of what is worth preserving and promoting changes, society can benefit by understanding current practitioner approaches and encouraging community–practitioner interactions.

Coastal and marine tourism (CMT) is facing environmental challenges that may prove critical in the near future. A shift towards sustainable approaches is required. Investigating the approach of today’s youth, who represent an important segment of the general and tourist populations, can foster this change. The aim of this study is to investigate the knowledge, opinions, attitudes and behaviour among the Italian Gen Z in relation to coastal and marine environments and the sustainability of CMT and to perform a segmentation of young people’s profiles.

A survey of 778 students was performed. Descriptive statistics, tests and cluster analyses were applied.

Two-thirds of the participants are convinced that tourism activities may interfere with the protection of marine and coastal environments. Likewise, they are largely convinced that the quality of these environments could affect tourism. The respondents’ environmental behaviour is mainly related to the issues of litter and single-use plastics. Gender and area of residence significantly affect the respondents’ knowledge of marine sustainability topics, some of their behavioural attitudes and their future perspectives. The educational field is significant for many phenomena. The cluster analysis detected five groups, ranging from a distant profile to one more interested in sustainable marine tourism whose members are involved and have a strong environmental attitude.

The study gives an original contribution to the literature on generational cohorts and young people’s perspectives on future scenarios of sustainable coastal and marine tourism.