Search results
1 – 4 of 4Khurram Shahzad and Shakeel Ahmad Khan
Motivation of the employees is extensively considered as an antidote for the overall success of the organizations. This study primarily aims to investigate the impact of…
Abstract
Purpose
Motivation of the employees is extensively considered as an antidote for the overall success of the organizations. This study primarily aims to investigate the impact of motivation on the job performance of university librarians in Pakistan.
Design/methodology/approach
Quantitative research design followed by a survey method under an extended theory of motivation was applied. Data were collected from 123 professional librarians of 79 university libraries in Punjab province, Pakistan. The study tested hypotheses having used regression statistical test through Statistical Package for Social Sciences Software (Version 26).
Findings
Results of the study revealed that motivation (intrinsic and extrinsic), the expectation of benefits, satisfaction of meta needs and challenging situations have a strong positive impact on the optimum job performance of university librarians.
Practical implications
This research has theoretical implications for the researchers and practical insights for human resource managers to get maximum outcomes for organizational development. The results of the study may be generalized to the university libraries of other countries having similar socio-economic and cultural situations.
Originality/value
This study developed a framework based upon empirically tested hypotheses that might be used as drivers for different motivation practices to augment employees’ commitment to the organizations.
Details
Keywords
Jalal Rajeh Hanaysha and Taleb Bilal Eli
The objective of this research was to test the effect of information and communication technology (ICT) resources, library facilities, teacher lecturing skills and physical…
Abstract
Purpose
The objective of this research was to test the effect of information and communication technology (ICT) resources, library facilities, teacher lecturing skills and physical classroom environment on student satisfaction and university image. This paper also sought to contribute to the existing body of knowledge by confirming the role of student satisfaction as a mediator among the stated factors and university image.
Design/methodology/approach
Data were collected from 314 students at higher education institutions (HEIs) in the United Arab Emirates (UAE) using a survey instrument. Throughout the data analysis stage, the partial least squares structural equation modeling (PLS-SEM) was employed in order to validate the research instrument and test the hypotheses.
Findings
The findings verified that teacher lecturing skills and ICT resources have a positive effect on both student satisfaction and university image. Moreover, the study revealed that the library facilities and physical classroom environment positively affect both student satisfaction and university image. Lastly, the analysis showed that student satisfaction mediates the link between the stated factors and university image.
Originality/value
This paper adds to the published literature by investigating the direct and indirect effects of teacher lecturing skills, ICT resources, physical classroom environment and library facilities on university image via student satisfaction at HEIs in the UAE. This study is the first to integrate all of these factors into a single research model.
Details
Keywords
Neuza C.M.Q.F. Ferreira and Anabela R.L. Dinis
This study generates an aggregated overview of the literature on national culture and entrepreneurship (NC&E). The aim is to map the NC&E field via a systematic literature review…
Abstract
Purpose
This study generates an aggregated overview of the literature on national culture and entrepreneurship (NC&E). The aim is to map the NC&E field via a systematic literature review of 130 articles published in refereed academic journals up to the end of 2022
Design/methodology/approach
Two different citation analysis methods are used: bibliographic coupling and co-citation
Findings
The results include the most influential studies, top-cited references and journals, and five major thematic clusters. The latter are (1) cultural models, frameworks and case studies; (2) social entrepreneurship, perceived barriers and entrepreneurial intentions; (3) institutions and sociocultural environments; (4) entrepreneurial orientation, cognition and networks; and (5) economic growth, entrepreneurial activity and firm performance
Originality/value
In contrast to previous NC&E literature reviews, this research employs a combination of bibliographic coupling and co-citation analysis. The findings offer a clearer understanding of the intellectual structure of this field and suggest new avenues for future investigations, including several relationship links with the resource-based view
Details
Keywords
Stuart J. Barnes and Weisha Wang
Sports advertisements such as the Super Bowl showcase products and brands that have invested increasingly large sums financially to gain viewers’ attention. However, how audio…
Abstract
Purpose
Sports advertisements such as the Super Bowl showcase products and brands that have invested increasingly large sums financially to gain viewers’ attention. However, how audio features in advertisements impact viewers' behavior remains unexplored.
Design/methodology/approach
Using the lens of signaling theory, this research uses advanced data analytics of voice and music audio in Super Bowl advertisements to examine its impacts on viewers.
Findings
Results show that advertisement viewers prefer more voiced frames and have a greater liking behavior of voiced frames with a low intensity (less loud) and a higher F1 frequency, which is typically associated with male vocal tracts. A fast music tempo works better for longer advertisements. The model controls for various types of ad appeals. The research underlines the importance of voice and music in signaling successful brand features that are likely to increase the ad-liking behavior of consumers (positive effect).
Research limitations/implications
The current research implies that brands advertising through sports ads must carefully select voice actors and music in order to provide the most positive signals for a brand to have the most significant effect and, thus, a greater return on the high sums invested in the ads.
Originality/value
First, this research contributes in terms of a new research process for using audio analytics in advertising. The detailed research process outlined can be used for future research examining audio and music from advertisements. Second, our findings provide additional support to the important role of voice features (e.g. intensity and frequency) as signals in inducing responses from consumers (Biswas et al., 2019; Hagtvedt and Brasel, 2016). Third, the study surfaces a new theoretical association: the effect of tempo in moderating the relationship between duration and propensity to like an ad.
Details