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We investigate practitioner integration (PI) within higher education institutions (HEIs) by taking a closer look at the entrepreneur in residence (EiR) initiative. Engaging experienced entrepreneurs through EiR initiatives to facilitate entrepreneurship education (EE) has become a familiar PI model within HEIs; nevertheless, how EiRs perceive their role and integration in academia has been under-researched. We deepen the understanding of how EiRs facilitate EE and their role and fit into academia.

This qualitative research employs interpretative phenomenological analysis (IPA) as the methodology. Following IPA guidance, we purposively selected seven EiRs working within HEIs and conducted one semi-structured interview with each participant. The data were analysed using IPA data analysis guidelines.

The findings suggest that the previous experiences of EiRs influence their confidence, skills and intrinsic motivation in their role in academia. EiRs play a multifaceted role that goes beyond students and simple educational activities to develop trust and understanding among university communities while bridging academic–practitioner, structural and communication gaps that hinder entrepreneurship in higher education. The study reveals the disconnected nature of EiRs’ role in academia and the tensions between academics and EiRs.

This study provides space for unheard EiRs’ voices, enriching the scarce EiR literature by advancing our knowledge about their role and fit in academia. The novel insights into the role of EiRs broaden the scope of EE to university communities beyond students. The findings deepen our understanding of how EiRs foster entrepreneurship by acting as a trust ladder and developing a networked approach to supporting university stakeholders. The challenges lie in how EiRs are integrated and the tensions between academics and practitioners. We also found that EiRs with greater authority, prior exposure to strategic roles within the institution and strong relationships with institutional leaders perform their role efficiently. Hence, this study establishes the importance of a more coordinated, strategic approach to PI within HEIs.

The purpose of this paper is to introduce a new conceptual framework that integrates customer experience and sustainability across social, environmental and economic dimensions to facilitate sustainable development.

Sustainability is widely recognized from an industrial perspective; however, the relationship between customer experience and sustainability has been limitedly explored in the existing literature. An ethnographic study of two international retail chains has been undertaken, using illustrative case studies to assess the companies’ sustainability practices across social, environmental and economic dimensions.

This research emphasizes the importance of enhancing customer experiences to align sustainable practices with consumer expectations. The findings of this study indicate that social sustainability should be prioritized in consumer lives by maintaining high-quality living standards, while environmental sustainability should focus on creating experiences that encourage sustainable lifestyle choices. Economic sustainability should be operationalized by concentrating on mutually beneficial performance areas. Overall, companies must adopt a holistic approach that integrates the social, environmental and economic dimensions into sustainability practices to drive positive customer experiences.

This study examines the sustainability performance of retail companies across social, environmental and economic dimensions. This study introduces a novel approach to sustainable development through the customer experience perspective.

Although virtual worlds, such as the Metaverse, can disrupt the hospitality sector, few empirical investigations have critically evaluated the scope and scale of this disruption from an industry perspective. This study aims to rectify this knowledge gap by exploring the opportunities and challenges of the Metaverse as seen by hospitality professionals.

This is a Delphi study conducted with UK-based senior hospitality industry practitioners experienced in designing and implementing digital innovations within their organisations.

The Metaverse is most likely to be adopted by hospitality organisations willing and able to take risks, such as large and/or chain-affiliated enterprises. The Metaverse will not replace traditional hospitality services but supplement and enhance them with new layers of service. The main applications are in the context of events and experiences. The Metaverse will also provide the “try before you buy” option, revealing the opportunities to design digital twins of physical businesses. Young and technology-savvy individuals are most likely to first adopt the Metaverse. The key challenges of the adoption are attributed to the technological unpreparedness of hospitality organisations; market immaturity; inflated customer expectations; a skills gap among hospitality employees; and regulatory issues. These challenges require the engagement of various stakeholders to create an operational and monitoring framework for hospitality organisations to embrace the Metaverse.

This study highlights how the Metaverse can disrupt the hospitality industry at the level of strategic planning and business operations.

To the best of the authors’ knowledge, this is one of the first empirical investigations of the potential of the Metaverse from the viewpoint of hospitality industry practitioners.

The interconnection between humans and animal has raised the concept of one health (OH) framework. The framework works at local, regional, national and global level with the aim to improve public health. However, while covering the OH approach, the knowledge of indigenous communities has not been given much attention. Despite of the fact that indigenous communities are living closely to ecosystem, their exceptional knowledge on OH has not been utilised. The present study has reviewed different studies to explore the prominent role of indigenous knowledge between the relationship of OH framework and public wellbeing.

The present study is a narrative review which has included different quantitative and qualitative studies conducted in the area of OH field in concern to public health and indigenous knowledge. The present study has included the literature which is published in English language from the year 2001–2024 conducted in developed and developing countries.

On the basis of prevailing literature in the area, the present study has framed a model to integrate the OH with indigenous knowledge to improve public health. The model explains the concept of public wellbeing which is deeply rooted in the knowledge of indigenous communities associated with animal and veterinary care, ecological aspect, culture, religion, language, healing and wellness, food and nutrition practices.

After considering the literature prevailing in concern to OH, it has been determined that OH approach is more prominent in scientific environment and laboratory equipment. The discipline of OH requires an inclusion from the researchers of social sciences and various behavioural fields. The present study has offered different factors which may act as an entry point for researchers to explore the field. Further, the study has suggested validating a comprehensive model offered by present study in empirical manner to improve public health.

The present study has highlighted the relevance of indigenous knowledge for promoting OH principles in public wellbeing. Also, the study has offered a model which can be utilised by future researchers to explore the relationship between OH, indigenous knowledge and public wellbeing.

This study aims to investigate the direct relationship between audit committee effectiveness and sustainability performance and the mediating role of risk management in the relationship between audit committee effectiveness and firm sustainability performance.

The Hayes Process regression mediation model was used in this study. The data included 2,590 firm-year observations from 518 publicly non-banking and finance companies on the Indonesia Stock Exchange from 2017 to 2021.

This study proves the important role of risk management in mediating the effect of audit committee effectiveness on firm sustainability performance. Audit committee effectiveness was found to positively and significantly affect risk management. However, the effect of audit committee effectiveness on firm sustainability performance was statistically insignificant. The robustness checks and additional tests support all the main regression results.

Sample firms from Indonesia were used as representatives of developing countries. Further research may use more sample firms from multiple countries or provide a comparative study between firms in different countries.

The authority must enhance the audit committee’s role in risk management quality due to the indirect effect between the audit committee and sustainability disclosure. It should also expand the audit committee’s role to include sustainability disclosure.

This study could increase community awareness of firm sustainability. Where a company is required to provide more eco-products, stakeholders are, therefore, expected to have more equal concerns.

To the best of the authors’ knowledge, this study is the first to examine risk management as a mediator of the effect of audit committee effectiveness on firm sustainability performance.

This study aims to examine the literature on accounting ethics education to capture and synthesise the characteristics of scholars dedicated to this area of research.

Using a combination of PRISMA systematic literature review methods and research profiling, the study collects a sample frame consisting of 278 articles published in peer-reviewed academic journals from 1970 to 2023. The articles were analysed to identify key authors of accounting ethics education research, the institutions conducting this research and the journals publishing this research.

The results indicate that research in accounting ethics education is not dominated by any single institution but is distributed across 225 institutions in 36 countries, with a significant concentration in the United States. Additionally, most articles were published in accounting or business journals, rather than in education-focused journals.

The findings provide insights into the ranking of researchers in accounting ethics education and establish benchmarks among the institutions involved in this research area. Further studies could explore the implications of these findings on future research directions.

This study offers valuable information for academics and institutions seeking to understand the landscape of accounting ethics education research and highlights areas for potential collaboration and development.

This paper addresses a gap in the literature by providing a comprehensive synthesis of the existing research on accounting ethics education and the scholarly community surrounding it.

The purpose of this study is to (1) identify the factors that affect the adoption of virtual reality (VR) for spectator sports, (2) examine the differences in the factors among the four adopter categories (i.e. continuers, discontinuers, potentials and resistors) and (3) determine whether these factors are useful for discriminating among the adopter categories, based on the “diffusion of innovation” and “uses and gratification” theories.

In total, 216 participants were included in the analysis. Logistic regression and multiple analyses of variance were conducted to identify the factors that affect the adoption of VRS and examine the differences in the factors between adopter and non-adopter as well as between the continuers, discontinuers, potentials and resistors.

This study found that actualized innovativeness, complexity, companionship and gender significantly affect user adoption of VR for spectator sports. There were significant differences in the factors among the four adopter categories. The factors were also useful in discriminating between the four adopter categories.

This study highlights how individuals embrace emerging technologies differently based on their adopter category characteristics. From a marketing perspective, the insights gained from this study can inform the development of targeted strategies, campaigns and user experiences for VR spectator sports (VRS). This approach promises new revenue streams for the spectator sport industry and offers solutions to challenges like declining viewership and digital marginalization. It underscores the potential success of VR technology in transforming the spectator sport industry.

This research explores how perceived product and service quality affect brand equity within hybrid business models, particularly in the automotive industry. Additionally, it examines how brand equity influences consumer behavioural intentions, emphasising the mediating role of consumer satisfaction.

A quantitative approach was utilized, employing a survey to gather data from a diverse sample of automobile consumers in India’s National Capital Region. PLS-SEM was applied to analyse the relationships among the constructs.

The results indicated that product and service quality significantly enhanced brand equity, with service quality exerting a more substantial influence. Furthermore, brand equity positively influenced consumer behavioural intentions, such as repurchase intentions and word-of-mouth referrals, with consumer satisfaction as a partial mediator in this relationship.

This research pioneers a fresh perspective by delving into hybrid business models that integrate products and services, providing a comprehensive understanding of how perceived quality builds brand equity, which in turn drives favourable consumer behaviours. Notably, the study integrates three theoretical frameworks, consumer empowerment, the compensatory effect and the theory of reasoned action, to offer deeper insights into research on quality, brand management and consumer behaviour within the automotive context.

The relationship between medicine and video games is growing tremendously. In the field of medicine, realistic simulation and games have risen in popularity, and in turn, gamification has transformed the game elements into a non-gaming world for human engagement like motivation and performance. It is not surprising that game-based learning has branched out in the realm of the medical world. The person’s psychological state determines the effectiveness of education during training. This study aims to examine how the usage of immersive technology impacts users’ tendency to access immersive resources for learning during an emergency like the COVID-19 pandemic. Augmented reality (AR) apps have grown to be a popular tool in education nowadays. The purpose of using AR applications is to impart knowledge during the COVID-19 pandemic. An investigation was conducted to test the effectiveness of immersive technology in learning by developing a game-based experimental model and testing it on 100 non-randomly selected users of various ages. This study shows that users are open to new teaching approaches, including AR applications, in response to the challenges presented by the pandemic. AR applications provide a potential solution to the difficulties associated with education by providing an immersive and interesting experience that enhances learning-based results. This demonstrates that while using AR apps, an individual’s viewpoints and sense of control over their learning are more essential in influencing their conduct. By integrating AR apps into learning systems, immersive education may enhance users’ engagement, motivation and overall learning experiences.

Convenience sampling was chosen as the method for data analysis. One hundred users from a leading private university in the northwest part of India participated in this study. This gave a minimum sample size of 79 participants. To analyse the user experience (UX), a UX questionnaire was adopted. In this research paper, the researcher explores the importance of immersive games that emphasise awareness and experience through a series of questionnaires to assess the effective awareness of COVID through immersive technology, because the immersive element plays a major role in the quality and success of awareness through COVID-19 fighter video games as an interactive learning platform.

Results showed that most people do not know how to deal with an infected person in a critical situation; either they feel scared or deal without taking precautions. COVID-19 fighters are empowered with a virtual patient, which players can interact with. Once the user finishes the FPS game, he must find out the source of viruses that will be an AR-based virtual patient. The first step of the instruction will ask the user to give the mask to the infected person; in the second step, it will ask the user to sanitise his body. In the third step, it will ask to hospitalise.

The research offers empirical evidence on the effectiveness of augmented reality-based game approaches to increase reality in basic education to boost the awareness of individuals. The report also gives an example of good cross-cutting education materials that provide the player with a very valuable tool for understanding knowledge of covid awareness by playing the COVID-19 fighter game.

The purpose of this study is to explore how big data analytics (BDA) as a potential information technology (IT) innovation can facilitate the retail logistics supply chain (SC) from the perspective of outbound logistics operations in the United Kingdom. The authors' goal was to better understand how BDA can be integrated to streamline SCs and logistical networks by using the technology, organisational and environmental model.

The authors applied existing theoretical foundations for theory building based on semi-structured interviews with 15 SC and logistics managers.

The perceived benefits of using BDA in outbound retail logistics comprised the strongest predictor amongst technological, organisational and environmental issues, followed by top management support (TMS). A framework was proposed for the adoption of BDA in retail logistics. Contextual concepts from previous literature have helped us understand how environmental changes impact BDA decision-making, as such: (i) SC maturity levels and connectivity affect BDA utilisation, (ii) connected SCs improve data accessibility and information exchange, (iii) the benefits of BDAs also affect adoption and (iv) outsourcing complex tasks to experts allows companies to focus on core businesses instead of investing in IT infrastructure.

Outside the key findings listed, this study shows that there is no one-size-fits-it-all approach for use within all organisational settings. The proposed framework reveals that the perceived benefit of BDA is non-transferrable and requires top-level management support for successful implementation.

The existing literature focusses on the approaches to applying BDA in SC and logistics but fails to present a deep dive into retail outbound logistics activity. This study addresses the “how” and proposes a social-inclusive framework for a technology-enabled topic.