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This paper aims to identify and analyze the challenges for the Varanasi handloom industry after the COVID pandemic by considering their impact on different sections of the weavers and subsequently suggest the best possible solution for the same.

A combined approach of expert opinion and in-depth literature reviews are used to identify the challenges, and a multicriteria decision-making tool is used to rank the challenges for the type of weaver.

This research provides an elaborated view of the problems faced by the handloom industry after the COVID pandemic and suggests that the success of the handloom business is subjected to the eradication of a wide number of challenges according to the type of weaver.

The findings of this research will help the policymakers to make and align their policies and strategies for the upliftment of the Varanasi handloom industry efficiently and effectively.

To the best of the authors’ knowledge, this is the first kind of study that focuses on identifying and prioritizing the barriers affecting the success of the Varanasi handloom industry after the COVID pandemic. Furthermore, the uniqueness of this research lies in its ability to study all three independent sections of the handloom industry, having different capabilities and limitations.

This study aims to explore the essence of the omnichannel in the handloom industry’s development and to identify, analyse and estimate the barriers obstructing the implementation of the omnichannel in the handloom industry of India.

A descriptive literature review and expert opinion are used to identify the barriers obstructing the successful realisation of the omnichannel in the handloom industry of India. Moreover, interpretive structural modeling and the matrix of cross-impact multiplications applied to classification are used to analyse and estimate the impact of these barriers.

This research suggests the implementation of the omnichannel is subjected to several barriers, specifically lack of government support and policies, uncertainty in business contract partners, poor reverse logistics system, etc.

This research explores the contribution of the handloom industry to the socioeconomic development of the rural and semi-urban Indian population. It also explores the need for government support for the survival and growth of the handloom industry. It also explains how omnichannel can support this industry for its survival and its overall development. Furthermore, factors inhibiting the implementation of the omnichannel in the handloom industry are identified and evaluated based on their over impact.