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Algorithmic monitoring has been widely applied to the practice of platform economy as a management means. Despite its benefits, negative effects of algorithmic monitoring are gradually emerging.

Based on moral disengagement theory, this research aims to investigate how algorithmic monitoring might affect gig workers’ attitudes and behaviors. Specifically, we explored the effect of algorithmic monitoring on gig workers’ unethical behavior. A three-wave survey was conducted online, and the sample consisted of 318 responses from Chinese gig workers.

The results revealed that algorithmic monitoring positively affected unethical behavior through displacement of responsibility, and the individualistic orientation of gig workers moderated this relationship. However, the relationship between moral justification and algorithmic monitoring was not significant.

This research contributes to the algorithmic monitoring literature and examines its impact on gig workers’ unethical behavior. By revealing the underlying mechanism and boundary conditions, this research furthers our understanding of the negative influences of algorithmic monitoring and provides practical implications.