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This study aims to explore the strategies for implementing research data management (RDM) services in Tanzania’s higher education institutions (HEIs).

The study drew upon the technology, organization, people and environment (TOPE) framework. Using a qualitative case study approach, data was collected through semistructured interviews with librarians, lecturers, information and communication technologies (ICT) and research and innovation staff. Data was thematically analyzed.

Numerous participants recognized the importance of RDM services, such as creating data management plans, enhancing the retrieval and reuse of research data and offering support for data curation and preservation. The study also identified organizational support, including developing policies and guidelines, providing financial assistance and ensuring data security. Furthermore, the study highlighted the importance of ICT infrastructure, including servers, software and hardware. A lack of ICT infrastructure and limited skills and knowledge among those responsible for implementing RDM services were among the challenges identified.

This study used the TOPE framework, along with relevant literature, to guide the formulation of research objectives and questions. While the TOPE framework offers a comprehensive view through its four dimensions, there is a need to integrate additional models, such as data curation, to achieve a more holistic understanding.

This study provides valuable insights into strategies for implementing RDM services in HEIs. It highlights the importance of professional development for stakeholders, enabling them to develop and enforce effective strategies supporting a data-driven research agenda.

This study contributes original insights by outlining the necessary strategies for HEIs to consider when implementing RDM services. The study adds value to understanding effective RDM implementation requirements in an academic setting by identifying various strategies for developing RDM activities.

The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among university faculty members. The study also examines the role of employee absorptive capacity and brand knowledge as mediators.

A sample of 362 faculty members from Pakistani universities was considered for analysis using a quantitative study design. A questionnaire was used to measure the variables under study, and structural equation modeling was used to examine the direct and indirect relationships.

There exists a positive and significant relationship between internal knowledge dissemination and EBBE among faculty members. Moreover, it is noteworthy to highlight that employee absorptive capacity and brand knowledge play pivotal roles as mediators.

The research findings have significant implications for the universities. Universities can strengthen their EBBE by properly disseminating knowledge among faculty members, which in turn fosters a sense of belongingness toward them. By improving the absorptive capacity of faculty members, universities can better prepare them to contribute successfully to the university’s brand and image. Developing brand knowledge among faculty members can help in fostering a unified and coherent brand image that deeply resonates with stakeholders such as colleagues, students and the academic community as a whole. Furthermore, promoting an inclusive culture within the organization will emphasize diversity and equity in internal knowledge dissemination practices, thereby further enhancing EBBE.

This study contributes to the prevailing knowledge-base by exploring the role of internal knowledge dissemination in developing EBBE among university faculty members. The research not only enriches the understanding of brand management in universities but also provides practical guidelines for the expansion of effective branding initiatives. Moreover, this study adds value by examining the association between internal knowledge dissemination and EBBE from the perspective of inclusive marketing strategies. It highlights the significance of encouraging a culture of diversity, inclusion and equity within organizations, leading toward significant outcomes in terms of enhanced brand equity among employees.

The study aims to investigate the persistence of seasonal anomalies during religious holidays in emerging markets.

The authors select the Bombay Stock Exchange and National Stock Exchange stock returns from January 1990 to December 2022. The GARCH family models were adopted to examine the mean-variance returns associated with symmetric and asymmetric effects. The ARIMAX model is used to investigate the exogenous order during the pre-mandated and post-mandated trading holidays.

The results show that the persistence of returns and volatility during religious holidays significantly when subjected to specific religious holidays. The authors also found that volatility during religious festivals dipped during the pre-holiday and gradually increased after the events. The findings suggest that religious holiday anomalies exhibit a trivial significant effect on stock market returns and this effect is waning.

The findings provide investors and market regulators with a better understanding of market anomalies related to religious practices. During these periods, investors may experience substantial fluctuations in their portfolios, potentially leading to significant losses or payoffs. Investors can sustain substantial losses or payoffs and market manipulation by adjusting their strategies around religious holidays to account for potential volatility, albeit temporarily.

This study contributes to behavioural finance literature that suggests that beliefs and cultural aspects determine a country’s stock market inefficiency. To the best of the authors’ knowledge, no previous study has comprehensively examined threshold religious holidays across diverse religions in Indian market using long-memory data.

The purpose of this paper is to invite Dr. Grant J. Rich, a positive psychologist influenced by humanistic and existential psychology, to tell his story and to share his research in the field including his insight on mental health and peace.

A positive autoethnographic case study approach is used to enable Dr. Rich to narrate his story while also addressing topics within a Q and A format.

Dr. Rich narrates how his life and work has been enriched by intercultural, interdisciplinary and multidisciplinary research. Mental health and peace can be closely related, and Rich narrates a range of ways he honed his peacemaking skills which he views as requiring a kind and gentle approach, but also courage.

This case study narrates the experiences, perspectives and insight of one person, and these cannot be generalized.

As Dr. Rich states, “the world aches for peace now”. Peace psychology can enable us to understand how to induce inner and inter-relational peace, and reduce conflict and violence, for better mental health. This involves a practitioner/activist approach, albeit the authors have much to explore and investigate as to how best to do this.

Social needs and outcomes are fundamental to advancing peace psychology’s insights. A focus on multi-disciplinary collaborations, including with educators, social psychologists and sociologists, and the public is recommended.

Dr. Rich is a psychologist with a positive psychology orientation who has called for more qualitative and mixed-methods research in positive psychology. Here, he shares with us multiple insights and his research including in the areas of mental health and peace.

Against the backdrop of dynamic capabilities theory, this research examines the relationship between knowledge and marketing agility in the context of big data marketing analytics (BDMA). The relevant knowledge constructs under investigation are business/marketing, relational, technological and technology management. The level of BDMA deployment is also examined to determine its impact on these relationships.

A survey was used to gather data from marketing professionals working in firms with at least limited experience in big data (BD) deployment in the United States and Canada. The results were analyzed using partial least squares structural equation modeling (PLS-SEM) with a sample of 236 responses.

The results indicate that marketing professionals perceived the knowledge and marketing agility constructs differently than the previous research on IT professionals. The knowledge construct was perceived as a two-dimensional construct consisting of broad knowledge skills and specific technical knowledge skills. Only the broad knowledge skills construct was significantly related to the marketing agility construct, with progressively high predictive validity and relevance when the deployment of BDMA progresses.

The paper's originality stems from the different conceptualizations of the knowledge and marketing agility constructs due to the use of a novel sample of marketing professionals in this study. The research also contributes to the dynamic capabilities theory by emphasizing the critical role of vital knowledge when aiming to enhance marketing agility.

Amidst growing concerns about environmental sustainability, brands face the challenge of upholding authenticity in their green marketing efforts. While existing research primarily focuses on understanding and preventing greenwashing, there is a critical need to explore its consequences and mitigation strategies. This study aims to investigate the effects of greenwashing across varying levels of severity on consumer forgiveness and brand attitude, with growth beliefs and apology sincerity serving as moderators.

This study conducted a between-subjects online experiment in two phases: Phase 1 examined the effects of greenwashing severity on brand attitude, mediated by consumer forgiveness and moderated by their growth beliefs, whereas Phase 2 tested the moderating role of apology sincerity.

This study identifies different types of greenwashing and reveals that higher perceived severity of active greenwashing worsens brand attitude through reduced consumer forgiveness. However, consumers with stronger growth beliefs show greater forgiveness, moderating the negative impact of greenwashing severity. Crucially, a sincere apology effectively mitigates the detrimental effects of greenwashing severity on brand attitude.

This study offers actionable insights for brand managers, highlighting that fostering growth beliefs and offering sincere apologies can mitigate the negative impacts of greenwashing.

This study advances the greenwashing literature by highlighting the negative consequences of greenwashing on consumer forgiveness and brand attitude, and underscoring the role of growth beliefs and apology sincerity as effective mitigation strategies.

The recent trends of managing how to achieve communication in a safe cyberspace have attracted the particular attention from scholars worldwide. The strategic initiative of having an active organization of communication pathways is required for further scholarly elaboration to enable a subsisting safe community in cyberspace. An example of the challenges is the issue of trust in information or questionable issues denoting lack of detail and clarity. Thus, this obviously refers to a dubious circumstance that needs to explain the situation on addressing the critical issue of trust-based quality information. To respond to such an apparent situation, this paper aims to critically explore the insightful value of trust in information as essential element of quality assurance. Such arranged strategy would enable individual capacity and accountability in achieving the efficient communication management for a safe cyberspace.

The study attempted a critical review of recent literature by analysing peer-reviewed articles from journals, books, proceedings and book chapters related to theme of communication management for safe cyberspace.

The finding reveals that the strategic approach of enabling effective communication management for safe cyberspace is actualized through advancing trust-based quality information.

This paper aims to contribute towards enhancing communication management for safe cyberspace by addressing issues relating to trust that would lead to the quality of information.

Wine consumption is declining, while cannabis use among young adults in Germany has surged. With new laws partially legalising recreational cannabis, advocates claim it could replace alcohol, offering health benefits and cost savings. However, concerns remain that cannabis might increase alcohol consumption and associated health risks. Despite recognition of both substitute and complementary relationships between cannabis and alcohol, data on the cannabis–wine relationship is scarce. This study aims to understand the motivations behind wine and cannabis consumption, segment wine drinkers by those motives, profile wine drinkers who also consume cannabis and determine whether wine and cannabis act as substitutes or complements across distinct consumer groups.

The authors conducted an online survey using random sampling and used cluster analysis to identify consumer segments based on motivations for wine consumption. Exploring various variables, including consumption motives, behavioural patterns and socio-demographics, the authors also examined cannabis consumption among wine drinkers.

This study surveyed 523 German wine drinkers aged 20–60 years, including 215 cannabis users. Four consumer segments emerged: “adaptive conformists”, “expansive strategists”, “self-conscious hedonists” and “ambivalent drinkers.” Three segments preferred wine for social and enhancing effects. “Adaptive conformists”, the group with the most cannabis users, sought negative reinforcement like conformity or coping. The “adaptive conformists” and “expansive strategists” show the tendencies of a complementary cannabis–wine relationship.

This study pioneers the use of the Marijuana Motives Measure scales, developed by Simons et al. (1998), within the motivational framework by Cox and Klinger (1988) and Cooper et al. (2015), for wine drinkers. To the best of the authors’ knowledge, this is also the first to categorise wine drinkers into segments based on MMM scales for both wine and cannabis and segment wine consumers using cannabis.