This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer…
Abstract
Purpose
This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup in the context of E-pharmacy is observed using moderation analysis.
Design/methodology/approach
The study used a cross-sectional survey design, wherein the respondents in the Delhi-National Capital Region of India were approached using a purposive sampling method. Responses received through the structured questionnaire were subjected to analysis using Smart PLS Version 4.0.9.6.
Findings
Results indicate a significant influence of functional (partial), emotional, social and conditional values on consumers’ purchase intention. Moreover, the moderation effect of consumer online involvement is seen in functional value (partial) and emotional value–purchase intention relationships.
Research limitations/implications
This study reinforces the use of the consumption value perspective to explain consumer purchase behavior toward information system (IS)-based platforms such as E-pharmacy. Some of the results, in this context, that did not establish significant relationships between a given form of consumption values and purchase intention, open up the possibilities of retesting the said relationships in the future. The researchers would realize the benefit of such examinations, as the E-pharmacy sector further evolves and matures in the future. Further, the successful establishment of a significant moderating role of consumer online involvement in certain consumption value-purchase intention relationships such as safety, perceived convenience and comfort value paves the way for future researchers to explore consumer online involvement for a similar role in IS research.
Practical implications
This study provides cues for E-pharmacy marketers to focus on enhancing product safety, usage comfort, users’ social image and awareness toward health consciousness that will help build purchase intention and assist in overcoming the challenges in the long run. It further suggests that marketers should have a strong re-look at forming price value perceptions and they must enhance the interactive features of the company’s mobile apps/websites with the help of the emerging artificial intelligence tools to re-orient the epistemic value and perceived convenience value toward E-pharmacy services. Furthermore, this study recommends following digital marketing practices to increase consumer online involvement, which would help strengthen perceived convenience formation that would otherwise be difficult to attain for E-pharmacy consumers.
Originality/value
This study provides novel insight into consumer purchase intention evaluation through the consumption value perspective in an emerging E-pharmacy market. The consumption value frame of reference helps to understand consumers’ buying rationale that affects their buying behavior beyond the initial adoption. Further, the moderation analysis of consumer online involvement provides an additional dimension to understanding consumer buying behavior concerning E-pharmacy.
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Aashish Garg, Pankaj Misra, Sanjay Gupta, Pooja Goel and Mohd Saleem
Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many…
Abstract
Purpose
Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many spiritual destinations where some of this life's essences can be sought to enjoy harmony and peace. The study aims to prioritize motivators driving the intentions of the tourists to visit the spiritual destination.
Design/methodology/approach
The current study applied the analytical hierarchical process, a multi-criteria decision-making technique, on the sample of visitors from all the six spiritual destinations to rank the motivational factors that drive the intentions of the tourist to visit a spiritual destination.
Findings
The study's results postulated that spiritual fulfillment motives and destination atmosphere are the top prioritized motivations, while destination attributes and secular motives emerged as the least prioritized.
Practical implications
The research study provides valuable insights to the spiritual tourism industry stakeholders to target the tourists' highly prioritized motivations to augment the visits to a particular spiritual destination.
Originality/value
Previous research has explored the motivations and modeled their relationships with tourists' satisfaction and intentions. But, the present study has applied a multi-criteria decision-making technique to add value to the existing knowledge base.
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Sanjeev Saraswat and Pankaj Singh
This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.
Abstract
Purpose
This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.
Design/methodology/approach
A questionnaire was formulated based on the unified theory of acceptance and use of technology (UTAUT) framework scales available in the existing literature. An aggregate of 451 respondents participated in the survey. To test the formulated hypothesis, confirmatory factor analysis and structure equation modeling are used for analyzing the structural relationships between dependent and independent variables.
Findings
This analysis inspects the significant effect of perceived trust, consumer perception and different UTAUT framework constructs on the adoption intention of online pharmacy consumers. The results determine the substantial moderating effect of perceived trust between adoption intention and consumers’ perception of online pharmacies.
Research limitations/implications
This research extended the application of the UTAUT model with the adoption intention of online pharmacy consumers. Only specific constructs have been selected from the UTAUT model in this study.
Practical implications
The study outcomes are useful to pharmacy managers to realize the role of technological platforms in facilitating the online selling of medicines to pharmacy consumers.
Social implications
The findings are helpful for pharmaceutical companies to improve their existing online buying process for pharmacy consumers seeking purchase of medicines through online pharmacies.
Originality/value
This analysis is unique and contains newness in the form of the moderating role of perceived trust between constructs of UTAUT and customer adoption of online pharmacies.
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Rawa Hijazi and Mohammed Iqbal Al-Ajlouni
This paper investigates the mediating role of organizational prosocial behavior (OPB) in the relationship between spiritual leadership (SL) and knowledge-sharing (KS) from the…
Abstract
Purpose
This paper investigates the mediating role of organizational prosocial behavior (OPB) in the relationship between spiritual leadership (SL) and knowledge-sharing (KS) from the intrinsic motivation perspective.
Design/methodology/approach
A survey was used to gather data from middle and executive management employees at industrial firms in Sahab Industrial City in Jordan. The study applied quantitative exploratory methods. The study used a self-reported questionnaire to gather data, with 268 valid responses being used to conduct the analysis. The analysis of data proceeded with the aid of SEM-PLS using SmartPLS 4.
Findings
The results advocate the positive link between SL and KS routing through the mediator (OPB). The mediating role of OPB was found to be partial.
Practical implications
This study offers practical implications for organizations that wish to optimize KS among employees. It emphasizes the crucial role of SL in determining employee OPB and proposes that managers strive to engender organization-wide transcendental values.
Originality/value
This study furthers the understanding of KS by testing the relationship between SL and KS using OPB as a mediator, which has not been investigated theoretically or empirically.
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Neeraj Dhiman, Honey Kanojia, Mohit Jamwal and Sachin Kumar
This study presents a systematic review of “employee happiness” research from 1991–2023. In this way, this study aims to critically appraise the existing literature, and…
Abstract
Purpose
This study presents a systematic review of “employee happiness” research from 1991–2023. In this way, this study aims to critically appraise the existing literature, and synthesize themes, thereby, paving a clearer understanding of the construct, along with providing the future research agenda.
Design/methodology/approach
By adopting a systematic approach, this study followed scientific procedures and rationales for systematic literature reviews for article selection. A total of 57 articles were finally chosen after a careful examination from 110 selected journals.
Findings
The current study identified three major themes after evaluating the selected literature on Employee happiness: (1) work, family and personal blend, (2) organizational support, and (3) Ebullience sentiment. Amidst an ambiguous usage of several related constructs in employee happiness research, the review provided a clear definition of “employee happiness” along with proposing crucial research directions.
Originality/value
There is a lack of systematic reviews on employee happiness in the existing literature. Thus, by far, this effort is one of the earliest endeavors that researchers undertook toward understanding employee happiness.
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Puja Khatri, Preeti Kumari and Asha Thomas
The significant role of universities in generating and diffusing new knowledge in the interest of society has positioned faculty as knowledge creators. The present study…
Abstract
Purpose
The significant role of universities in generating and diffusing new knowledge in the interest of society has positioned faculty as knowledge creators. The present study contributes to the domain of positive psychology by heeding the happiness call in academia. The research intends to develop and validate a scale for measuring happiness at work (HAW) for knowledge creators.
Design/methodology/approach
The study is systematically designed across a series of four independent studies: (1) Dimensionality and item analysis, (2) scale purification, (3) scale refinement and nomological validation and (4) generalizability. Additionally, common method bias (CMB) was checked utilizing the marker variable technique.
Findings
HAW has been established as a second-order reflective-reflective construct with six factors, namely work satisfaction, self-directedness, self-love, positive thinking, positive social relationships and work-family balance. The nomological validity and generalizability of the scale have also been established.
Research limitations/implications
The study is an attempt to address an important topic of HAW among knowledge creators. By conceptualizing HAW as a combination of intraindividual and organizational factors, this study offers a comprehensive measure of HAW that was previously absent in the literature. The results of the study will assist management in making strategic decisions to ensure the HAW of knowledge creators.
Originality/value
Knowledge creators’ happiness is a major concern in academia and has received little attention till date. The primary contribution of this study is the conceptualization and development of a validated scale for measuring knowledge creators’ HAW. A valid and reliable scale for measuring HAW would enable researchers to gain fresh perspectives on the essence, attributes and quantification of this particularly noteworthy construct.
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Ahmad Abualigah and Kamal Badar
Anchored in the conservation of resources (COR) theory, this research aims to examine the effect of spiritual leadership on green creativity via the mediating role of green work…
Abstract
Purpose
Anchored in the conservation of resources (COR) theory, this research aims to examine the effect of spiritual leadership on green creativity via the mediating role of green work engagement (GWEN).
Design/methodology/approach
The data were collected from 254 frontline hotel employees in the United Arab Emirates (UAE), and the hypothesized relationships were assessed using partial least squares structural equation modeling (PLS SEM).
Findings
The findings suggest that spiritual leadership boosts GWEN and green creativity, and GWEN positively affects green creativity and mediates the nexus between spiritual leadership and green creativity.
Practical implications
Top management in the hospitality industry should focus on building spirituality and spiritual practices among their managers to accomplish organizational green goals. The hospitality industry is a highly competitive service sector that contains several unique challenges for workers, such as growing customer demands and asking for employee creativity while concurrently producing and delivering high-quality, differentiated services. In such tense and demanding professional settings, employees require intrinsic motivation to achieve something “out of the box.” Organizations should understand that intrinsic motivation implanted by spiritual leaders can encourage individuals to engage in green tasks and ultimately go beyond the script to achieve green creativity.
Originality/value
This study advances the extant literature by highlighting the role of spiritual leadership, as an emerging leadership style, in fostering GWEN and green creativity. It also adds to the existing research by examining the underlying mechanism through which spiritual leadership nurtures green creativity.
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Kavitha Pradeep and Pankaj Kumar Baag
This paper aims to investigate the effect of bank monitoring on conditional conservative accounting of Indian listed firms. Drawing on bank monitoring and relationship lending…
Abstract
Purpose
This paper aims to investigate the effect of bank monitoring on conditional conservative accounting of Indian listed firms. Drawing on bank monitoring and relationship lending literature, the study hypothesizes that monitoring by a single bank reduces the bank’s demand for conservatism-facilitated control transfers.
Design/methodology/approach
The empirical design is composed of three steps. In the first step, using data on Indian firms listed in NSE and BSE for the period 2000–2019, market-based firm-year measure and accrual cash flow-based firm-year measure of conditional conservatism is estimated. In the second step, we test the hypothesis using multivariate panel regression corrected for heteroskedasticity and incorporating firm and year-fixed effects. In the third step, we test for the robustness of the results using Heckman’s correction approach.
Findings
Results indicate that firms which are monitored by a single bank tend to be less conservative. Also, the negative association between single bank monitoring and conservatism is stronger when the firm’s debt structure is dominated by bank debt.
Research limitations/implications
The study’s scope does not include analyzing the influence of characteristics of the single banker monitoring the firm. Future research could investigate attributes like ownership of the banker as a possible source of variation in the relationship documented in this study.
Practical implications
Accounting standard-setting boards are now discouraging implementation of conservatism to avoid bias in financial reporting. This paper finds that a strong bank–firm relationship can be a possible substitute for conservatism.
Originality/value
The study sheds new light on the debt structure–conservatism relationship. Bank’s availability of inside information through the transaction account and its impact on lending relationships is established in the literature. However, the literature on the determinants of conservatism has not examined how the benefit enjoyed by the firm’s single banker, possessing all the information in the transaction account can lead to bank’s reduced dependence on financial statements and subsequently reduced accounting conservatism of borrowing firms.
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Deepak Verma, Varun Dawar and Pankaj Chaudhary
This study aims to use different proxies to analyze the impact of earnings management (EM) on firm financial performance (FP). It provides empirical evidence from India, which is…
Abstract
Purpose
This study aims to use different proxies to analyze the impact of earnings management (EM) on firm financial performance (FP). It provides empirical evidence from India, which is considered an emerging economy.
Design/methodology/approach
The sample represents the 704 nonfinancial firms on the Bombay Stock Exchange. With a 21-year period, the authors used the McNichols (2002) model to find discretionary accruals (DA); firm FP is captured through accounting-based (return on assets and earnings per rupee share capital) and market-based (Tobins_Q and PB_Ratio) measures and applied panel regression analysis using OLS, fixed effect and two-stage least square estimators.
Findings
Based on different estimators, the authors found that EM proxies positively impact the firm’s performance, confirming the application of agency theory to inflate the firm’s performance by managers.
Research limitations/implications
The present study uses a sample of nonfinancial firms, which becomes its limitation for the financial sector. Further, the study focuses on the financial aspect of performance, which becomes another limitation.
Practical implications
Investors, analysts and other stakeholders would be able to identify the firms that manage the earnings more than the industry average. The study findings would enhance policymakers’ willingness to prepare appropriate industry-specific regulations, which might improve Indian financial market efficiency and performance and reduce financial fraud among Indian firms.
Originality/value
To the best of the authors’ knowledge, this is the first study that suggests excessive accrual (E_DA) and standardized accruals (S_DA) as new discretionary accrual proxies for EM practices. Regarding EM, only a few good studies have been conducted for Indian firms, which creates ample opportunities for different types of research in this domain. The present paper tries to fill this research gap by concentrating on Indian firms.