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The purpose of this research is to advance the conceptual and practitioner understanding concerning the maximisation of Industry 4.0 technologies industries in an emerging economy. The study first examines the internal resources that companies possess to implement Industry 4.0 effectively and, second, identifies the critical gaps that necessitate external resources, both at the industry and government levels.

The study embraces qualitative and inductive approaches with semi-structured interviews conducted with 112 company leaders representing nine industries and operating in various cities/regions of Vietnam.

The data analysis helped unveil 16 critical dimensions. Notably, the organisation-developed competences dimension illuminates the understanding regarding firms’ available internal resources, while the financial management and technological leap ability dimensions help explain firms’ required resources. More broadly, the business community unity and business community learning dimensions ascertain the significance of industry-level support, while the technological sponsorship and legal framework guide dimensions underline government support.

First, the study unpacks various key aspects of their daily, mid- and long-term operations associated with their current internal resources, gaps identified and the support they require to progress within the Industry 4.0 environment. Second, the study proposes a framework that advances the extant conceptual understanding of operational, strategic, managerial and production aspects among firms operating in an emerging economy. Third, it focuses on companies operating in nine industries in an emerging economy. Fourth, the study contributes to addressing various extant research gaps.

The purpose of the study is to enhance the extant empirical and conceptual understanding of Industry 4.0 (I4.0) adoption and its repercussions for an organisation operating in an emerging economy, considering the dynamic capabilities framework. The study investigates (1) the potential impact of the I4.0 phenomenon on relationships between organisations and industry actors, (2) the existing effects of I4.0 on these relationships and (3) the necessary measures for organisations to unlock the full potential of I4.0 in order to enhance and reinforce these relationships.

A qualitative method was used. Semi-structured, open-ended face-to-face and online interviews were conducted with 18 directors, managers and chief executive officers (CEOs) of Savico, a leading Vietnamese car dealership.

The analysis revealed various dimensions highlighting impacts on organisation–industry actor relationships. For instance, the “enhancing internal/external operations” dimension highlights the significance of benefitting the company’s close stakeholders through a centralised management system or more advanced functions, while the empowering-nimble outcomes dimension underlines the benefits of I4.0 in enabling performance-based choices and staff empowerment.

Technological phenomena such as the I4.0 regime require constant adaptive strategies, including knowledge acquisition and talent development. Thus, the study has implications for industry stakeholders, including companies, educational institutions and government agencies.

The study’s key value lies in proposing a model that provides conceptual depth into organisation–industry actor relationships. Furthermore, both the analysis and the model can guide researchers in future attempts to examine dynamic capabilities among firms operating in emerging economies, with important practical and theoretical implications.

This research examines how bank competition and corporate social responsibility (CSR) affect the stability of Vietnamese commercial banks.

Utilizing data collected from 24 commercial banks spanning the period from 2015 to 2022, the paper employs the two-step system generalized method of moments (SGMM) regression method to find the impact of competition and CSR on commercial banks’ stability in Vietnam.

The key findings are (1) increased competition boosts commercial bank stability; (2) economic and environmental CSR initiatives adversely affect bank stability, while social CSR has a positive impact; (3) seven other factors are also identified to enhance bank stability, including bank size, cost management efficiency, independent management, inflation, gross domestic product (GDP) growth, monetary policy and volatility time.

Prior studies have not concurrently incorporated both CSR and bank competition in their investigations of bank financial stability. Specifically, the comprehensive components of CSR remain underexplored, with a predominant focus on its environmental dimension. This research stands out as one of the few endeavors scrutinizing the influence of competition and CSR on commercial bank financial stability in Vietnam, with a detailed investigation of all three components of CSR.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2024-0316

The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising the extended theory of planned behaviour framework in a developing economy.

A self-administered questionnaire collected information from 412 adults and educated consumers from Vadodara city in India. The questionnaire items were used to collect data from previous studies and further validated using confirmatory factor analysis. The data were further analysed using partial least square-structural equation modelling.

The study findings indicated that attitude and perceived behavioural control impact the purchase intention regarding green food products, while subjective norms were found not supportive. At the same time, product availability influences perceived behavioural control and increases the volitional control amongst consumers. Moreover, social media positively impacts the theory of planned behaviour’s key constructs.

The outcomes of the present study provide marketing managers with enhanced insight into the relationship between consumers' perception and green food product consumption in the context of social media influence. The findings could help green food producers evaluate the extent of consumers' intentions to buy their products in developing countries.

To the best of the researchers’ knowledge, the present research is amongst the pioneers in India that focuses on the variables of the theory of planned behaviour, which led to knowing the role of green food availability and social media influence in green food products. At the same time, the focus on purchase intention concerning green food products adds to the study’s uniqueness.

This study aims to explore the relationship between artificial intelligence (AI) awareness and physical and psychological withdrawal behaviors of enterprises employees through the mediating roles of job security and emotional exhaustion as well as the moderating role of emotional intelligence.

Data were collected through a self-administered questionnaire from six fields with the highest level of AI application with a sample of 1,129 Vietnamese enterprises employees. Data were analyzed using SmartPLS, a bootstrapping technique was used to analyze the data. The mediating effect of job security and emotional exhaustion and the moderating effect of emotional intelligence were performed.

The research showed that the proposed moderated mediation model was accepted because the relationships between the constructs were statistically significant. The results of the data analysis supported a positive relationship between AI awareness and physical and psychological withdrawal behaviors, as well as a mediating effect of job security and emotional exhaustion. The findings also confirmed that there is a moderating effect of emotional intelligence between AI awareness and job security, emotional exhaustion, physical and psychological withdrawal behaviors.

Sample data was only collected at a few Vietnamese enterprises in six fields with the highest level of AI application which are e-commerce, transportation and logistics, education, real estate, finance and agriculture, which may be limiting generalizability of research results.

This study offers several practical and useful management implications, such as anticipating negative attitudes, feelings and behaviors of employees to prepare a response plan; conducting interviews, investigate employees’ AI awareness and do their best to minimize its negative effects on employees’ psychological states and behaviors; and paying attention to recruiting and selecting employees with good emotional intelligence.

This study contributes to the growing literature on AI by elucidating the mediating roles of job insecurity and emotional exhaustion in the relationship between AI awareness and physical and psychological withdrawal behavior. This study also makes a significant step forward in examining the moderating mechanisms of emotional intelligence in attenuating the effects of AI awareness on job insecurity, emotional exhaustion, physical and psychological withdrawal behavior.

Amidst growing concerns about environmental sustainability, brands face the challenge of upholding authenticity in their green marketing efforts. While existing research primarily focuses on understanding and preventing greenwashing, there is a critical need to explore its consequences and mitigation strategies. This study aims to investigate the effects of greenwashing across varying levels of severity on consumer forgiveness and brand attitude, with growth beliefs and apology sincerity serving as moderators.

This study conducted a between-subjects online experiment in two phases: Phase 1 examined the effects of greenwashing severity on brand attitude, mediated by consumer forgiveness and moderated by their growth beliefs, whereas Phase 2 tested the moderating role of apology sincerity.

This study identifies different types of greenwashing and reveals that higher perceived severity of active greenwashing worsens brand attitude through reduced consumer forgiveness. However, consumers with stronger growth beliefs show greater forgiveness, moderating the negative impact of greenwashing severity. Crucially, a sincere apology effectively mitigates the detrimental effects of greenwashing severity on brand attitude.

This study offers actionable insights for brand managers, highlighting that fostering growth beliefs and offering sincere apologies can mitigate the negative impacts of greenwashing.

This study advances the greenwashing literature by highlighting the negative consequences of greenwashing on consumer forgiveness and brand attitude, and underscoring the role of growth beliefs and apology sincerity as effective mitigation strategies.