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The technology adoption propensity (TAP) index is a parsimonious yet robust tool for measuring an individual’s willingness to accept new technologies. However, further investigation is still needed to evaluate its merits in non-Western countries. With this task in mind, this study assesses the psychometric properties and predictive capabilities of TAP in Turkey.

The researchers utilized an iterative process of forward-backward translation and three rounds of piloting to ensure the cross-cultural, conceptual and linguistic equivalence for the chosen tool. The final survey was conducted online on a convenience sample of 352 academics and in person for 2 other convenience samples that comprised a total of 259 municipal officers and 300 individuals.

TAP’s four-subscale structure was confirmed by a principal component analysis (PCA), and A confirmatory factor analysis (CFA) showed an acceptable fit across all samples. The total composition of the optimism, proficiency, dependence and vulnerability subscales was found to have adequate internal consistency and discriminant validity. Measurement invariance testing further demonstrated that TAP’s factorial organization was invariant across gender, age and income at configural, metric, scalar and strict levels. Finally, logistic and ordinary leas squares (OLS) regression analyses revealed that the TAP scores were predictive of prior technology adoption and use frequency.

Although these results are still preliminary, the confirmation and replication of TAP in Turkey clearly suggest that TAP is a dependable tool for assessing technology readiness that can be utilized well across different cultures.

The integrated reporting framework affords considerable discretion over the form and content of business model disclosures, but a diagrammatic representation is favoured. In practice, most firms choose to use an infographic. This study aims to determine whether an infographic is a more effective and efficient form of communication than narrative-only information. Additionally, the mediating role of psychophysiological arousal is examined.

Using an explorative experimental design, this study uses eye-tracking technology to examine how users interact with different presentation formats for business model disclosures and how this affects the effectiveness and efficiency of the disclosures. Using pupillometry, the impacts of presentation format on arousal are also examined, in addition to the mediating effect of arousal on recall and comprehension.

Infographic presentation led to a substantial decrease in reading time coupled with moderately lower recall relative to narrative-only presentation. However, no significant difference in comprehension was observed. Additionally, infographic presentation was associated with higher arousal, but arousal was not found to mediate the relationship between presentation format and communicative effectiveness.

The study assists reporters and standard-setters, such as the International Accounting Standards Board and International Sustainability Standards Board, by providing qualified support for the diagrammatic representations of business models as an efficient means of communicating complex financial and non-financial information and highlighting future research opportunities.

Information overload has become ubiquitous during a public health emergency. The research purpose is to examine the role of mixed emotions in the influence of perceived information overload on individuals’ information avoidance intention and the state of fear of missing out.

A mixed-methods approach was used in this study: a qualitative study of 182 semi-structured interviews and a quantitative study of 309 surveys.

The results show that perceived information overload negatively affects peace of mind and positively affects fatigue and fear. Emotions with a low activation level (peace of mind and fatigue) promote emotions with a high activation level (hope and fear), and peace of mind negatively influences fatigue. Additionally, peace of mind negatively affects information avoidance intention, while hope positively affects the state of fear of missing out. These two information processing outcomes are positively impacted by fatigue and fear.

This study extends existing knowledge by uncovering the underlying influence of mixed emotions on individuals’ different information processing outcomes caused by perceived information overload. It provides practical insights for online media platforms and Internet users regarding how to process overwhelming information during a public health emergency.

This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude.

Structural equation modeling was used to analyze the data collected from 200 clothing buyers in Mashhad, one of Iran’s religious cities.

The results indicate that intrapersonal religiosity, compared to interpersonal religiosity, has a more significant effect on Muslim consumers’ decision-making styles, and different decision-making styles of Muslim consumers affect their brand verdict through brand status and brand attitude.

The research sample consists solely of respondents from the Islamic religion. Therefore, the impact of religiosity might differ among individuals from other religions, such as Christianity and Judaism.

This study’s findings are crucial for clothing brands, both national and international, that cater to the Muslim customers’ market. They need to consider the degree of religiosity when segmenting and targeting their market. This study shows that clothing brand marketers can best influence the brand verdict of Muslim consumers by targeting those with a brand-loyal decision-making style, focusing on their religious beliefs.

To achieve success in Iran’s Muslim market, marketers must consider their consumers’ religious beliefs and tailor their marketing plans accordingly. This study aims to investigate the impact of religiosity on consumer behavior toward brands in Iran’s Muslim market.

Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft entrepreneurs may not have knowledge of how to generate WOM effectively. The purpose of this study is to examine role of self-schema and brand love in generating positive WOM in a developing country research context, namely, South Africa.

This study used a quantitative approach. A survey was completed by 250 South African respondents who purchase handmade home décor items. The interrelationships between constructs were analysed using covariance-based structural equation modelling.

Self-schema and brand love are instrumental in generating positive WOM, albeit via different underlying mechanisms. Brand love mediates the relationships between self-schema (inner- and social self) and positive WOM.

This paper contributes to the entrepreneurial marketing (EM) field theoretically by providing a needed customer perspective for EM strategies from a developing country. Moreover, by considering underlying cognitive and emotional processes that underpin WOM, the authors demonstrate how handicraft entrepreneurs can use customers as a resource in their marketing strategy. Practical recommendations for handicraft entrepreneurs and policymakers are also offered.

Generation Z (GenZers) significantly influences sustainability-related issues in emerging economies like India. Literature on sustainability suggests exploring ways to enhance their sustainable behavior, especially for food and clothing products, which have detrimental consequences despite being essential. Mindfulness is often proposed as a factor that could potentially influence sustainability. However, the empirical association between mindfulness and sustainable consumption behavior (SCB) and the underlying pathways remain underexplored. Therefore, this study aims to advance the empirical understanding of how GenZers’ trait mindfulness affects their SCB for food and clothing.

Based on a time-lagged study involving responses from 519 Indian GenZers (college students aged 18–24 years) the authors examined two models (one for SCB related to food and one for clothing) to explore the direct relationships and mediating factors between trait mindfulness and SCB.

GenZers with higher levels of trait mindfulness are more likely to influence their SCB for food and clothing. Besides, in both models, self-regulation, self-compassion and prosocialness mediate the association between trait mindfulness and SCB.

Mindfulness and its intervening variables are promising for positively driving SCB for food and clothing. Marketers and policymakers can consider these findings to strategize and encourage sustainable consumption, particularly among GenZers.

This seminal study uses the reperceiving theory to empirically validate the relationship between GenZers’ trait mindfulness and SCB for food and clothing.

This research explores the intricate relationship between fashion, identity and religion in Muslim hijabi fashion. More specifically, it examines the impact of global brands’ inclusion of Muslim veiled females in their fashion lines.

Employing a qualitative approach, the research involved 20 in-depth interviews with Muslim women who wear hijab and those who dress modestly without it. Participants were chosen through judgemental sampling, focusing on individuals interested in fashion and brand trends. The study investigated perceptions of brand strategies, the role of influencers and consumer responses within this context.

The research suggests consumers have different viewpoints about these brands that are compliant with hijabi fashion. This incorporation benefits Muslim women by enhancing their status and recognition, hence fostering the growth of the Muslim fashion industry. In Western society, it promotes a sense of belonging and individuality. Certain individuals see the exploitation of their religious affiliation for financial gain, thereby raising doubts about these companies’ comprehension of Islamic modesty. This has engendered a sense of distrust and suspicion.

This research illuminates the intricate connection between religion, fashion and market dynamics in the realm of Muslim hijabi fashion. This paper explores the multifaceted responses of Muslim women to the marketing methods used by global fashion designers, which include a delicate balance between cultural representation and commercial exploitation. The results shed light on the ways in which fashion both empowers and creates divisions among religious and cultural groups.

With the increasing competition and rise in the number of brands in almost every product category, consumers need help to figure out authentic brands. Thus, it becomes imperative for marketers to examine the factors that influence the perceptions of brand authenticity (PBA) and its favorable outcomes for the brand. This paper aims to explore the critical antecedents (i.e. “brand heritage” and “brand nostalgia”) and consequences [i.e. “consumer brand engagement” (CBE) and “perceived brand ownership” (PBO)] of PBA in this study.

In total, 368 responses were collected online through a self-administered survey method and were analyzed using structural equation modeling in AMOS v 25.

The findings reveal that both brand heritage and brand nostalgia can affect PBA. In addition, PBA engenders CBE and PBO among consumers toward the brand.

The study findings help the marketers to find ways to induce authenticity perceptions among consumers about their brands, which can further translate into PBO and CBE.

This study empirically verifies a model to enhance PBA through brand heritage and nostalgia. Further, it explores CBE and PBO as the potential outcomes of PBA.