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Article
Publication date: 18 November 2024

Zheng Kundan, Md Sazzad Hossain, Mohammad Shahidul Islam and M. Omar Parvez

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’…

Abstract

Purpose

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’ behavioral intentions based on the perceived language barriers using the ChatGPT voice translation app.

Design/methodology/approach

A total of 531 responses were collected over a specific survey period using a cross-sectional time frame. This study proposed a research model based on technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), and the proposed hypotheses were investigated using bootstrapping techniques and Smart-PLS analysis.

Findings

This study’s results are significant as they reveal that ChatGPT enables translated service to travelers and enhances their willingness to travel abroad. This finding indicates a considerable enhancement in the traveler’s confidence in communicating with residents, thereby emphasizing ChatGPT’s pivotal role in overcoming language barriers in the travel industry.

Originality/value

This research is novel in its approach as it delineates the influence of ChatGPT’s translation services on travelers’ willingness and behavioral intentions regarding international travel. By filling a significant gap in the existing literature, this study provides a fresh perspective on the role of technology in overcoming language barriers in the travel industry.

目的

语言障碍一直是出国旅行的障碍, 使旅行者不太感兴趣。本研究调查了作为翻译工具的ChatGPT, 基于ChatGPT语音翻译应用程序感知到的语言障碍, 如何影响旅行者的行为意图。

方法

使用横断面时间框架共收集了531份调查问卷。本研究提出了一个基于TAM和UTAUT的研究模型, 并使用bootstrapping技术和Smart-PLS分析对提出的假设进行了研究。

研究结果

该研究结果具有重要意义, 因为它们揭示了ChatGPT可以为旅行者提供翻译服务, 并增强了他们出国旅游的意愿。这一发现表明旅行者与当地居民沟通的信心大大增强, 从而强调了ChatGPT在克服旅游行业语言障碍方面的关键作用。

原创性/价值

本研究在方法上是新颖的, 讨论了ChatGPT翻译服务对旅行者国际旅行意愿和行为意图的影响。本研究为了解技术在克服旅行语言障碍方面的作用提供了一个新的视角, 填补了相关研究缺口。

Objetivo

Las barreras lingüísticas han sido siempre un obstáculo para viajar al extranjero, lo que ha restado interés a los viajeros. Este estudio investiga cómo ChatGPT, como traductor, afecta a las intenciones de comportamiento de los viajeros en función de las barreras lingüísticas percibidas utilizando la aplicación de traducción de voz ChatGPT.

Métodos

Se recogieron un total de 531 respuestas a lo largo de un periodo de encuesta específico utilizando un marco temporal transversal. Este estudio propuso un modelo de investigación basado en Modelo de Aceptación de la Tecnología (TAM) y Modelo Unificado de Aceptación y Uso de Tecnología (UTAUT), y las hipótesis propuestas se investigaron mediante técnicas de bootstrapping y análisis Smart-PLS.

Resultados

Los resultados de este estudio son significativos, ya que revelan que ChatGPT permite ofrecer un servicio traducido a los viajeros y aumenta su disposición a viajar al extranjero. Este hallazgo indica una mejora considerable de la confianza del viajero a la hora de comunicarse con los residentes, lo que subraya el papel fundamental de ChatGPT para superar las barreras lingüísticas en el sector de los viajes

Originalidad/Valor

Esta investigación es novedosa en su planteamiento, ya que describe la influencia de los servicios de traducción de ChatGPT en la disposición y las intenciones de comportamiento de los viajeros respecto a los viajes internacionales. Al llenar una laguna importante en la literatura existente, este estudio aporta una nueva perspectiva sobre el papel de la tecnología en la superación de las barreras lingüísticas en el sector de los viajes.

Article
Publication date: 1 July 2024

Ataul Karim Patwary, Md Sazzad Hossain, Trishna G. Mistry and M. Omar Parvez

This study aims to analyze workplace ostracism, robot anthropomorphism, employees’ readiness to change and employees’ service adaptive behavior. The moderating role of performance…

Abstract

Purpose

This study aims to analyze workplace ostracism, robot anthropomorphism, employees’ readiness to change and employees’ service adaptive behavior. The moderating role of performance efficacy between employees’ readiness and service adaptive behavior was also assessed.

Design/methodology/approach

Data were collected from 591 restaurant employees in Malaysia. The data were analyzed using partial least squares-structural equation modeling.

Findings

Workplace ostracism and robot anthropomorphism positively influence employees’ readiness to change and service-adaptive behavior. Employees’ readiness to change mediates the relationship between ostracism, robot anthropomorphism and service-adaptive behavior.

Research limitations/implications

This study provides an exclusively applied understanding of robot anthropomorphism and service employee adaptive behavior. In addition to restaurant employees’ readiness to change and collaborate with service robots, a longitudinal study can be conducted to track the advancement of restaurant employees’ technology adaptive behavior over an extended area.

Originality/value

Service robots have mainly been assessed from consumer perspectives in the hospitality industry. This research used the conservation of resources theory to evaluate the human–computer interaction of service robots and restaurant employees. Organizational and individual factors were considered to assess the impact on employees’ service adaptability.

Article
Publication date: 5 November 2024

Saeed Sazzad Jeris, Md. Anzir Hossain Rafath, Must. Ayesha Shahrin and Majed Alharthi

This is the first attempt to investigate the impact of information and communication technology (ICT) on the risk-taking behavior of banks.

Abstract

Purpose

This is the first attempt to investigate the impact of information and communication technology (ICT) on the risk-taking behavior of banks.

Design/methodology/approach

This study considers 74 advanced, developing and emerging countries in the period of 2010–2021. The study considers internet use, mobile subscriptions, broadband access and ATM availability as ICT indicators, while using bank Z_score as a proxy for risk-taking. To get comprehensive insights, pooled OLS, fixed effect models and generalized methods of moments (GMM) are applied.

Findings

It is found that ICT has a consistently positive influence on the risk-taking behavior of banks in advanced, developing and emerging countries. Notably, internet users and broadband access have a bigger impact in advanced economies, but mobile cellular subscriptions and ATMs are more significant in developing and emerging countries. Other factors, such as GDP growth and market capitalization, positively influence the bank’s risk-taking approaches, but the cost-to-income ratio and inflation have an inverse connection.

Practical implications

This will provide useful advice to the government, bank executives, financial regulators, policymakers, regulators, academicians, technology developers and other relevant stakeholders who want to maximize the advantages of ICT in the banking sector while reducing related risks.

Originality/value

This is the first study to examine the impact of ICT on banks’ risk-taking approaches in advanced, developing and emerging countries.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2054-6238

Keywords

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