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This paper investigates the intersectionality of entrepreneurial masculinity within the context of venture accelerators. As such, it aims to shed light on how intersecting factors influence the construction and expression of masculinity among male entrepreneurs in venture accelerators.

This research is based on an in-depth analysis of four distinct accelerator cohort groups, employing a semi-structured interview approach. Interviewees were conducted with four accelerator managers and 52 male accelerator participants across four distinct accelerator cohort groups. Such a methodological choice is deemed instrumental in unravelling the nuanced dynamics within accelerator environments and their implications on hegemonic masculinity.

This study elucidates the nuanced ways in which men navigate the venture accelerator landscape. The findings revealed that the accelerator environment facilitated the reinforcement of traditional masculine behaviours. Whilst diversity was ostensibly valued, its acceptance decreased if it posed a challenge to male dominance or stereotypical masculine traits. Indeed, there was marginalisation of nontraditional expressions of masculinity, leading to a sense of “othering”.

By integrating intersectionality theory into the examination of masculine dynamics within venture accelerator contexts, this study expands current understanding of venture accelerator environments and their effects on both traditional and nontraditional forms of hegemonic masculinity. In particular, we highlight the impact of non-intersectional institutional norms on male entrepreneurs who deviate from traditional stereotypes. As such, we advance the understanding of venture accelerators by examining how they perpetuate and reinforce traditional masculine norms, even in environments that strive for diversity.

Teaching wine tasting online is challenging, even given the curated digital tools of the Wine and Spirit Education Trust, a highly renowned online wine certification system is used. This paper aims to initially explore wine experts’ opinions about online wine education and subsequently examine the feasibility of customizing wine appreciation lexicons for Chinese learners.

A two-study multimethod approach was adopted. Study 1, a two-stage Delphi study, was conducted with 17 wine experts representing a number of countries, using a mix of closed/open-ended questions in an online survey. Data was collected in a market study in Study 2, conducted at agricultural markets in Thailand (pilot test) and China. Dialogues with market sellers were undertaken, evoking mental imagery of wine descriptors to explore the relevance of traditional versus local aromas and flavors in describing wine.

Findings concentrate on three main areas: general advantages/disadvantages of online wine education, reactions toward asynchronous/synchronous methods of wine tasting and, finally, the feasibility of customizing a wine appreciation lexicon for Chinese learners.

The study presents novel insights into the role of online wine education in China.