Search results
1 – 4 of 4Claudel Mombeuil and Hemantha P. Diunugala
In the realm of tourism and sustainability, transportation and mobility hold a crucial position. Among the green product categories, three-wheeled electric vehicles have gained…
Abstract
Purpose
In the realm of tourism and sustainability, transportation and mobility hold a crucial position. Among the green product categories, three-wheeled electric vehicles have gained significant attention due to their environmental benefits. However, research on consumers’ intentions to purchase these vehicles is limited, particularly in Asian destinations like Sri Lanka. This study aims to bridge this gap by examining the direct and indirect impacts of green brand awareness, green brand associations and green perceived quality of local Sri Lankans’ intention to choose branded electric three-wheelers in future purchase decisions.
Design/methodology/approach
A questionnaire survey garnered 400 usable responses, and structural equation modeling was used to test hypotheses.
Findings
The results indicate that green brand awareness, green brand associations and green perceived quality have a direct positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions and green trust. Also, green trust has a positive and significant direct effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions. Furthermore, the results indicate that only green brand associations and green perceived quality have an indirect positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions through green trust.
Originality/value
This research contributes to the tourism industry and other sectors involved in sustainability efforts in several ways. First, it emphasizes the importance of fostering positive associations with eco-friendly attributes and perceived product quality to build consumer trust and influence their purchase intentions for green products. Second, the study underscores the relevance of highlighting eco-friendly product attributes to stimulate consumer interest and adoption of green products. Finally, it theoretically underscores the significance of building trust through transparent and credible sustainability initiatives.
Details
Keywords
Nihar Gonsalves, Adedeji Afolabi and Abiola Abosede Akanmu
Low back disorder is one of the most prevalent and costly injuries in the construction industry. Back-support exoskeletons are increasingly perceived as promising solutions…
Abstract
Purpose
Low back disorder is one of the most prevalent and costly injuries in the construction industry. Back-support exoskeletons are increasingly perceived as promising solutions. However, the intended benefits of exoskeletons may not be realized if intention-to-use the device is low. Social influence could increase intention-to-use exoskeletons. This study aims to evaluate the impact of social influence on construction workers' intention-to-use back-support exoskeletons.
Design/methodology/approach
A field study involving 37 construction workers was conducted, with workers who used exoskeleton for one week, and their peers and supervisors. Data were collected using questionnaires and semi-structured interviews, and analyzed using descriptive statistics and thematic analysis, respectively.
Findings
The workers felt that the exoskeleton is easy to use and the functions are well integrated. Workers' intention-to-use exoskeleton was mainly influenced by employers providing and requiring the use of the device. The attitude of the workers and the perception of peers and supervisors did not have a significant impact on workers' intention-to-use exoskeleton, whereas the subjective norm of construction workers had a positive impact on the intention-to-use exoskeletons.
Research limitations/implications
The study involved only 37 workers, including 15 workers who used the exoskeleton, and 14 peers and 8 supervisors of the workers.
Originality/value
This study contributes to existing knowledge on the influence of social influence on intention-to-use exoskeletons. The study also highlights how exoskeleton designs and the construction workplace can influence behavioral intention-to-use exoskeletons.
Details
Keywords
Justin Marthinus, Rodney Graeme Duffett and Brendon Knott
Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as…
Abstract
Purpose
Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements. However, below the professional level, local rugby clubs face a large disparity compared to their professional counterparts, often relying on volunteers or part-time employees to manage the organizations. Therefore, the purpose of this study is to investigate how non-professional rugby clubs use social media as a MC tool.
Design/methodology/approach
The study was exploratory, and a cross-sectional sample of twelve organizations was selected and employed a multiple case study approach. Club managers responsible for MC or social media participated in semi-structured interviews. The qualitative data analysis software, ATLAS.ti, facilitated the researchers’ use of an inductive approach to develop codes and themes for further analysis.
Findings
The findings revealed a high level of adoption of social media by the multiple cases (i.e. rugby sports club respondents), with only slight variations in the usage of specific social media applications (viz., Facebook, Instagram, Twitter, and WhatsApp). The sports clubs perceived that employing social media added substantial value to their MC. There were six emergent themes related to the organization’s perceived benefits from adopting social media MC, namely: brand awareness, relationship-building, player recruitment, attracting sponsors, storytelling, and information sharing.
Originality/value
The study makes a novel contribution in terms of how rugby clubs use social media as an MC tool. The paper advances scant knowledge and awareness of the relationship between South Africa’s sports marketing and social media. The conclusions will aid non-professional sports organizations in enhancing the effectiveness of their social media marketing by ensuring that their objectives and target audiences are well-defined.
Details
Keywords
Chloe Shu-Hua Yeh, Jermaine Ravalier and Kirk Chang
There is an urge worldwide that school leaders’ mental health and well-being must be prioritised within the education recovery at the local, national and global policy levels…
Abstract
Purpose
There is an urge worldwide that school leaders’ mental health and well-being must be prioritised within the education recovery at the local, national and global policy levels. This research identified the intentional well-being practices that school leaders cultivated as they faced unprecedented challenges during the COVID-19 pandemic.
Design/methodology/approach
Data was collected through one-to-one in-depth semi-structured interviews with ten senior school leaders from primary and secondary schools in England. During the pandemic, online interviews were organised using Zoom. An inductive followed by deductive approach qualitative data analysis was employed to offer insights into the multidimensional and sensitive nature of school leaders’ well-being.
Findings
The findings indicated that despite a reported decline in well-being, the participants intentionally engaged in well-being cultivation practices which were both relational: developing multi-faceted support networks, and individual: developing self-care and self-regulation skills. These practices provided different psychological and practical needs necessary for maintaining their well-being and work functioning facing the pandemic.
Originality/value
This study affirms school leaders’ well-being cultivation is an intentional and effortful process involving relational and individual practices to support their multidimensional well-being during extreme challenges. These practices can be mindfully and strategically cultivated. This study enhances the theoretical understanding of school leader well-being and offers timely insights into well-being initiatives in leadership development programmes for educational leaders and policymakers amid global challenges.
Details