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Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors.

This empirical paper adopts an exploratory approach and serves as an initial step for researchers. It utilizes a quantitative methodology, employing a survey with 366 responses, to examine the effects of internationalization efforts in higher education on country brand equity.

The results reveal a direct correlation between student engagement and the brand equity of international branch campuses (IBCs), as well as a link between IBCs and Egypt’s brand equity. Notably, the study highlights the mediating role of IBC brand equity in the relationship between student engagement and the overall brand equity of Egypt.

This paper is innovative in its method of assessing the impact of internationalization efforts in higher education, specifically at IBCs in Egypt, on Egypt’s destination brand equity. Additionally, the study identifies student engagement as an antecedent to IBC brand equity.

The role of women entrepreneurs in the food industry is becoming increasingly significant, as this sector is dynamic and competitive. This study seeks to enhance theoretical comprehension by assessing the role of social capital on business performance through mediating role of network resources and moderating role of national culture.

The researchers have employed a cross-sectional causal design for this analysis. This research methodology enables us to examine the intricate interrelationships among several variables in the domain of female entrepreneurs in the food industry. The study included 403 female entrepreneurs actively engaged in the food industry.

The results indicate that a firm's internal and external social capital investments positively influence network resource acquisition. In addition, network resource acquisition positively affects business performance in women-led food enterprises and mediates the relationship between social capital and business performance. Moreover, national culture moderates the association between social capital and business performance.

The study is limited by its narrow focus on the food sector industry and its restriction to the geographic location of India, hence reducing its generalizability.

This study significantly contributes to the existing body of knowledge in entrepreneurship and social network research. This study deviates from previous research by introducing a strategic intermediate variable called network resource acquisition between social capital and business performance. Moreover, the moderating role of national culture, which has been understudied in previous works, has also been examined in the proposed research framework.