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The purpose of this study is to critically review consumer knowledge in marketing and propose a future research agenda. Despite the many works that have examined this variable, given its strong influence on behaviour, it has generally been studied in association with other constructs, and no studies have focused on it in a specific way. Its definition, measurement and approaches to its role and usefulness are superficial and underdeveloped. After structuring and analysing the existing literature, the authors establish, (I) which aspects are of little use to the discipline, and (II) which research lines have the most potential and should be developed and studied in greater depth, to advance and complete the existing consumer knowledge framework.

A search was undertaken for documents in the main databases in which the term “consumer knowledge” appears in a marketing or consumer context, and a critical and reflexive approach was taken to analyse the main contributions and to structure them by content blocks.

Five main content blocks were identified. A set of research gaps were detected, mainly related to the lax conceptualisation of the topic, measurement problems and the scarcity of more useful works connected with business management, and several research lines are proposed that complement the existing framework to make it more complete and operational.

This paper offers a critical review and proposes a research agenda for one of the most used but little studied variables in the field of marketing, which may help academics and professionals in the discipline to continue developing useful theories and models.

El objetivo de este trabajo es revisar críticamente el conocimiento del consumidor en marketing y proponer una agenda de investigación futura. A pesar de los numerosos trabajos que han examinado esta variable, dada su fuerte influencia en el comportamiento, generalmente se ha estudiado en asociación con otros constructos, y ningún estudio se ha centrado en ella de manera específica. Su definición, medición y aproximaciones sobre su papel y utilidad son superficiales y poco desarrollados. Después de estructurar y analizar la literatura existente, establecemos (I) qué aspectos tienen poco uso para la disciplina y (II) qué líneas de investigación tienen más potencial y deben ser desarrolladas y estudiadas con mayor profundidad; para avanzar y completar el marco existente sobre conocimiento del consumidor.

Se realizó una búsqueda de documentos en las principales bases de datos en las que aparece el término “conocimiento del consumidor” en un contexto de marketing o consumo, y se adoptó un enfoque crítico y reflexivo para analizar las principales contribuciones y estructurarlas por bloques de contenido.

Se identificaron cinco bloques principales de contenido. Se detectó un conjunto de huecos de investigación, principalmente relacionados con la laxa conceptualización del tema, problemas de medición y la escasez de trabajos más útiles conectados con la gestión empresarial; y se proponen varias líneas de investigación que complementan el marco existente para hacerlo más completo y operativo.

Este documento ofrece una revisión crítica y propone una agenda de investigación para una de las variables más utilizadas pero poco estudiadas en el campo del marketing, lo que puede ayudar a académicos y profesionales en la disciplina a continuar desarrollando teorías y modelos útiles.

本文旨在对市场营销中的消费者知识进行批判性审视, 并提出未来的研究议程。虽然已有许多研究检验了该变量, 但由于其对行为产生强大影响, 通常会与其他结构变量一起研究, 而没有以特定方式专注于该变量。对其定义、测量以及其作用和用途的方法仍旧存在研究空白。通过对现有文献进行结构化分析后, 确定了以下两个方面：（I）哪些方面对该学科意义不大, （II）哪些研究方向最具研究潜力, 并且应该进一步深入发展和研究, 以推进和完善现有的消费者知识框架。

通过主要数据库检索市场营销或消费者背景下涉及“消费者知识”一词的文献, 采取批判性和反思性方法来分析其主要贡献, 并通过内容块对其进行结构化。

识别了五个主要内容块, 并发现存在一定程度的研究空白, 主要涉及该主题的概念松散化、测量问题以及与商业管理相关的有效研究的稀缺性。此外, 本文提出了几个研究线索, 这些线索为现有框架补充了信息, 使其更加完整且具备更强的操作性。

本文对市场营销领域中广泛使用但研究较少的变量进行了批判性评述, 并提出了相关研究议程。这一工作有助于学术界和专业人士继续发展实用的理论和模型。

Despite the growing popularity of SHVL fashion, there is little empirical focus on the antecedent factors that influence consumers’ intention to purchase and recommend SHVL fashion. Drawing on insights from the stimulus–organism–response framework, this paper aims to investigate the motivational factors influencing the consumers’ attitudes and their intention to purchase and recommend SHVL fashion.

Primary data was gathered from 232 present customers of SHVL fashion products and analysed using the partial least square structural equation modelling.

Research findings show that eco-consciousness, treasure hunting, status consumption and the need for uniqueness were positively linked to intentions to purchase SHVL fashion through the intervening role of attitude. Attitude was positively linked with purchase intentions, which also positively influenced intention to recommend SHVL fashion.

The study findings assist brand managers in understanding how they can cater to the diverse needs of SHVL fashion consumers.

This research contributes significantly to the SHVL domain by examining core antecedents that motivate consumers’ intention to purchase and recommend SHVL fashion.

A pesar de la creciente popularidad de la moda de lujo vintage de segunda mano (SHVL), hay poco enfoque empírico en los factores antecedentes que influyen en la intención de los consumidores de comprar y recomendar moda de lujo vintage de segunda mano. Basándose en ideas del marco S-O-R, este documento investiga los factores motivacionales que influyen en las actitudes de los consumidores y su intención de comprar y recomendar moda de lujo vintage de segunda mano.

Se recopilaron datos primarios de 232 clientes actuales de productos de moda de lujo vintage de segunda mano y se analizaron utilizando el modelado de ecuaciones estructurales de mínimos cuadrados parciales.

Los hallazgos de la investigación muestran que la conciencia ecológica, la búsqueda de tesoros, el consumo de estatus y la necesidad de unicidad están vinculados positivamente con las intenciones de comprar moda de lujo vintage de segunda mano a través del papel intermediario de la actitud. La actitud se vinculó positivamente con las intenciones de compra, lo que también influyó positivamente en la intención de recomendar moda de lujo vintage de segunda mano.

Los hallazgos del estudio ayudan a los gerentes de marca a entender cómo pueden atender las diversas necesidades de los consumidores de moda de lujo vintage de segunda mano.

Esta investigación contribuye significativamente al dominio de la moda de lujo vintage de segunda mano al examinar los antecedentes clave que motivan la intención de los consumidores de comprar y recomendar moda de lujo vintage de segunda mano.

尽管二手复古奢侈品时尚（SHVL）日益流行, 但关于影响消费者购买和推荐二手复古奢侈品意图的前因因素的实证研究却很少。基于S-O-R框架的洞察, 本研究探讨了影响消费者态度及其购买和推荐二手复古奢侈品时尚意图的动机因素。

从232名现有二手复古奢侈品时尚产品的顾客中收集了主要数据, 并使用偏最小二乘结构方程模型（PLS-SEM）进行了分析。

研究发现, 环保意识、寻宝乐趣、地位消费和独特性需求通过态度的中介作用, 与购买二手复古奢侈品的意图正相关。态度与购买意图正相关, 购买意图也正向影响推荐二手复古奢侈品的意图。

研究结果帮助品牌经理了解如何满足二手复古奢侈品消费者的多样化需求。

本研究通过考察核心前因因素对消费者购买和推荐二手复古奢侈品时尚意图的动机的影响, 为二手复古奢侈品领域做出了重要贡献。

Achieving better performance and a sustainable competitive advantage is essential for survival in the hotel industry. However, literature is scarce on which factors local hotel businesses in developing countries should rely on to compete successfully. With an emerging economy and significant potential for growth in the travel and hospitality sectors, Colombia is seeking to improve the performance of its hotel industry. To achieve this goal, exploring and analyzing the effects of the strategies and practices implemented is essential. Accordingly, this study investigates the dynamics of the interactions between strategies, process innovations, outsourcing practices and operational quality in the hotel industry in Colombia.

The methodology used in this research is quantitative, using structural equation modeling based on data collected from 150 valid questionnaires.

The strategies of the hotel sector have an impact on hotel performance. Although process innovation demonstrably affects quality and outsourcing, there is a low impact on the performance of the studied hotels. The hotel sector lacks strategy autonomy as strategies are not directed to the organization's overall improvement but only to satisfy stakeholders' requirements.

This paper offers valuable insights for organizations when implementing strategic innovation initiatives. It provides information relevant to Colombian government entities on the creation of processes, economic policy plans and business assistance programs for boosting the financial and commercial sustainability of Colombian service sector businesses. The studied organizations need to redefine the role of their strategies, process innovation, outsourcing projects and quality standards to achieve adequate performance, as all four dimensions together are required to foster competitiveness.

This paper offers valuable insights for organizations when implementing strategic innovation initiatives. Additionally, it provides information relevant to Colombian government entities on the creation of processes, economic policy plans and business assistance programs for boosting the financial and commercial sustainability of Colombian service sector businesses. The studied organizations need to redefine the role of their strategies, process innovation, outsourcing projects and quality standards to achieve adequate performance, as all four dimensions together are required to foster competitiveness.

Developing successful strategies is vital to generating performance. Quality and safety are critical strategies to achieve a sustainable competitive advantage. But literature is scarce on which factors local hotel businesses should rely on to compete successfully in developing countries. In particular, the concept of outsourcing in a highly distrusting developing country has not been addressed adequately. This research contributes to literature by evaluating quality as a competitive strategy in the hotel sector in a developing country to achieve a superior performance.

The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price.

Through the structural equation model (SEM), a research model was proposed to examine SQ and CSR affect satisfaction and loyalty to the Douro Family Hotel and also, how they interact with corporate image, perceived value and price. The main purpose is to analyse the drivers of guest loyalty and its importance for the development and sustainability of family hotels in Douro (Portugal).

The results of the study indicate that CSR and SQ perceived by the guest have a direct and positive effect on guest satisfaction and loyalty to Douro family hotels. These variables are also determinants of the perceived value, corporate image and price.

The sample is restricted and obtained by the convenience technique, but with sufficient size for the application of the structural equations model. However, the results obtained cannot be generalised to all hotels or contexts, as they only reflect information on family hotels in the Douro.

Family businesses are a substantial share of the European economy, from the industrial sector to the services industry, including also hospitality. In Portugal, family businesses likewise play a key role, both in terms of wealth creation and job creation.

These findings provide knowledge to family hotels on how they should implement a CSR policy that promotes service quality, corporate image and guest satisfaction, and therefore their loyalty and the competitiveness of the family hotel business.

Researchers from different disciplines have advocated for the incorporation of Systems Thinking in higher education in various fields such as environmental studies, engineering, economics and management. Nevertheless, educational experiences that seek to integrate the systems approach and citizenship education are not numerous and have not been sufficiently documented. This research paper presents classroom research aimed at understanding how Systems Thinking and citizenship education are articulated within a general education course.

The research was designed using Grounded Theory within an exploratory-descriptive approach. To collect data, the following techniques were used: participant observation, focus group and documentary analysis. The data analysis was carried out through the constant comparative method in its open, axial, selective and theoretical contrast coding phases.

The data analysis highlights the potential of Systems Thinking within the context of Citizenship Education as a comprehensive set of cognitive, affective and methodological tools. Moreover, it sheds light on the pedagogical practices, the teaching strategies and the type of socioemotional interactions in the classroom that are key elements in promoting citizenship attitudes, ideas and behaviors.

The research underscores the importance of a systemic vision of education that explicitly incorporates social-emotional learning and experiences of citizen participation beyond the classroom where students can build new knowledge from first-hand interactions with processes of social transformation.

The primary aim of this study is to create a comprehensive model quantifying the maturity levels of key determinants crucial for the sustained success of public sector entrepreneurship (PSE) [social entrepreneurship (SE)]. By integrating social, organizational and technological elements with Max-Neef's human needs, the model offers a holistic perspective for SE measurement. Notably, it emphasizes Max-Neef's existential needs (being, having, doing, interacting) to analyze variables crucial for sustainability, from diverse perspectives within SE.

This study presents a quantitative approach to develop a maturity model for assessing SE based on Max-Neef's human needs. The model integrates social, organizational and technological dimensions, using K-means algorithm for data processing. A panel of experts assigns weights to variables, and the maturity levels are adapted from the Capability Maturity Model. Data from 47 SEs in Ecuador's Zone 6 inform model construction, validated with two textile sector SEs. The methodology comprises three stages: variable selection, model construction and nonprobabilistic sample validation in Zone 6.

The research yields a maturity model enabling the quantification of PSE entrepreneurship maturity over time. It incorporates social, organizational and technological variables with Max-Neef's human needs, providing a broader perspective for SE evaluation. The model allows assessing the maturity level of each determinant, performance per variable in a Likert Scale, and facilitates comparisons between individual entrepreneurship and the overall population or sample. Visualization is enhanced through a color scale based on the Capability Maturity Model.

Limitations may stem from the nonprobabilistic convenience sample used for validation, potentially affecting the generalizability of findings. The model's application is specific to Zone 6 of Ecuador and may require adjustments for broader contexts. Although the K-means algorithm aids data processing, its limitations should be considered. Future research could explore the model's applicability in diverse geographical and sectoral settings for a more comprehensive understanding.

This research has led to the development of a model that quantifies the maturity level of key determinants crucial for the long-term sustainability of PSE. This model integrates elements from social, organizational and technological dimensions, offering a comprehensive framework for assessing SE.

This model offers valuable insights for the development and sustainability of social entrepreneurship by providing a structured approach to measure and enhance key social, organizational and technological determinants. By integrating Max-Neef's framework of human needs, the model helps social enterprises better align their efforts with fundamental human needs, ensuring that initiatives not only address societal challenges effectively but also contribute to long-term social well-being. This approach encourages the development of more resilient and impactful social enterprises that are capable of adapting to diverse socioeconomic contexts.

The model's uniqueness lies in its integration of social, organizational and technological variables with Max-Neef's human needs, offering a nuanced assessment of PSE entrepreneurship determinant factors from a human perspective. By applying existential needs (being, having, doing, interacting) as analysis levels, the model provides a distinctive and insightful approach to evaluating the impact of key variables. Its value lies in identifying strengths and weaknesses in each entrepreneurship, guiding support strategies and informing discussions for constructing effective public policies.

This study aims to identify the growth pattern of research literature, most influential authors, most impactful documents and most relevant topics on sustainable development (SD) in higher education management (HEM) from 2000 to 2023.

The research approach used descriptive quantitative and bibliometric analysis. Scopus was used to retrieve data from 811 selected documents from 2000 to 2023. Data analysis used VOSviewer and R Biblioshiny.

The results showed intense development of sustainable development research in higher education management, especially in 2013–2023. Core literature was identified based on the volume of publications or citations from the perspective of authors, documents and keywords. Global research topics on SD in HEM focus on curriculum development and sustainable learning, sustainable higher education management and enhancing research and development of SD in HEM. The results of this research reveal the emerging intellectual structure in the field of educational management and provide reference points for academics who wish to study this discipline.

This study offers a valuable knowledge map for future research on sustainable development in higher education management. As a map, researchers can find core documents and current topics and identify potential research issues in this study.

The objective of this study is to determine the efficiency of tourist accommodation companies located in the main tourist area of southern Europe as one of the three elements of the local sustainable development triangle.

The analysis, carried out using the data envelopment analysis (DEA) methodology on 130 companies, has obtained that from the CCR perspective (results-oriented method when companies present constant returns on the input variables).

The companies involved are quite inefficient, while which from the BCC perspective (where the input and output variables used in the company respond to a variable and not constant scale) are quite efficient. The efficiency of these companies in the seven provinces of Andalusia has also been analysed to determine if there are patterns that differentiate them and thus be able to propose strategies that improve the sustainability of these territories. The conclusions of the study indicate the need to improve the operational efficiency of rural accommodation companies.

The analysis of efficiency in the hotel sector and even more so in the rural tourism sector is relatively scarce in the literature, especially in Spain. More specifically, Rubio and Román (2006) have demonstrated the existence of scale inefficiencies in hotels, but no evidence has been found in previous studies that this behaviour carries over to accommodation establishments located in the destinations under study.

The paper presents the findings of a study assessing the progress of implementing the European Green Deal (EGD) strategy goals across the EU-27 countries. The research aimed to evaluate individual countries' implementation of the strategy, considering its multidimensional nature.

A research methodology was devised, incorporating 18 indicators that characterize various dimensions pertinent to the EGD strategy. Evaluation of the strategy’s goals relied on the European Green Deal Index (EGDI), determined using the combined compromise solution (CoCoSo) method and a hybrid approach to weigh the indicators. Three analytical methods – criteria importance through intercriteria correlation (CRITIC), statistical variance, equal weights – and the Laplace criterion were utilized to ascertain the final weights of these indicators. The EGDI values for the years under scrutiny (2019–2021) served as the basis for assessing the EU-27 countries' progress towards the goals of the EGD.

The survey results indicate that from 2019 to 2021, the highest EGDI values – exceeding 2 – were achieved by Sweden, Denmark and the Netherlands. Austria also recorded very strong results. In contrast, the “new EU-13” countries generally exhibited lower levels of implementation of the EGD, as reflected in their EGDI values. Bulgaria and Cyprus, in particular, had the weakest results over the study period, with EGDI values below 1.5. Consequently, the “old EU-14” countries performed significantly better in implementing the EGD compared to the “new EU-13” countries. Among the “old EU-14” countries, Ireland recorded the weakest performance.

The originality of the research is highlighted by several key factors. Firstly, it addresses a significant research gap by assessing the initial positions and efforts of EU countries toward the EGD goals, providing a benchmark for effectiveness and strategy development. Secondly, it pioneers an authoritative and universal multi-criteria evaluation approach through the Green Deal Index (GDI), offering a robust methodology for assessing EGD implementation. Lastly, the study’s holistic approach incorporates energy, environmental and socioeconomic dimensions, significantly expanding knowledge and contributing to informed decision-making and policy formulation.