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Article
Publication date: 16 April 2024

Shalini Reddy Naini and M. Ravinder Reddy

This study aims to determine the solutions to address the Indian attitude-behaviour inconsistency in the green purchasing context and provide the possible combinations of…

Abstract

Purpose

This study aims to determine the solutions to address the Indian attitude-behaviour inconsistency in the green purchasing context and provide the possible combinations of antecedents that aid Indian marketers in designing promotional and advertising strategies.

Design/methodology/approach

A non-probability criterion-based sampling technique was used in collecting the data across Hyderabad city of Telangana region through online survey technique. The respondents were the customers who were attracted towards green and eco-friendly products. A total of 129 responses were received. SPSS v26 software was used to conduct the descriptive analysis, and the two-step analysis approach of the measurement and structural model was conducted in SmartPLS.

Findings

Results indicate that interpersonal influence has a greater direct influence on green purchase behaviour (GPB); altruism’s influence on green purchase intention (GPI) and GPB is through environmental attitude (EA) and green awareness (GA). EA has a significant influence on GA and green behaviour (GB). The GA and GB individually act as potential mediators between EA and green consumption behaviour (GCB) variables. Perceived environmental knowledge (PEK) does not influence GPB directly or indirectly. Altruism still ranks at the fifth position among the six antecedents, indicating reciprocal determinism and not an altruistic purchase approach in the Telangana region.

Social implications

The results of this study may be used by government agencies and policymakers to launch awareness campaigns aimed at educating the public and encouraging green buying practices among broader societal segments. These kinds of programmes could lessen the harm that inconsiderate consumption habits do to the environment and to society, increase the green behaviour practices like planting trees, and recycling, and also increase the consumer’s PEK.

Originality/value

To the best of the authors’ knowledge, the present study is the first to apply reciprocal deterministic theory along with theory of planned behaviour to predict Indian GCB and address the attitude-behaviour gap. Moreover, to the best of the authors’ knowledge, this is the first study to investigate together the direct and indirect influence of altruism, interpersonal influence and perceived environmental knowledge on green purchase behaviour. Given the growing trend of consumers adopting an eco-friendly mind-set, a novel approach to empirically discuss the behavioural and personal factors will give research the much-needed boost it needs.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 19 December 2023

Chetan Tembhurkar, Sachin Ambade, Ravinder Kataria, Jagesvar Verma and Abhijeet Moon

This paper aims to examine dissimilar joints for various applications in chemical, petrochemical, oil, gas, shipbuilding, defense, rail and nuclear industry.

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Abstract

Purpose

This paper aims to examine dissimilar joints for various applications in chemical, petrochemical, oil, gas, shipbuilding, defense, rail and nuclear industry.

Design/methodology/approach

This study examined the effects of cold metal transfer welding on stainless steel welds for 316L austenitic and 430 ferritic dissimilar welds with ER316L, ER309L and without (autogenous) fillers. The microstructural observation was done with an optical microscope. The mechanical test was done to reveal the strength, hardness and toughness of the joint. The electrochemical polarization tests were done to reveal intergranular and pitting corrosion in the dissimilar joints.

Findings

This microstructural study shows the presence of austenitic and ferritic phases with vermicular ferrite for ER309L filler weld, and for ER316L filler weld specimen shows predominately martensitic phase in the weld region, whereas the autogenous weld shows lathy ferrite mixed with martensitic phase. Mechanical test results indicated that filler welded specimen (ER316L and ER309L) has relatively higher strength and hardness than the autogenous weld, whereas ER316L filler weld exhibited the highest impact toughness than ER309L filler weld and lowest in autogenous weld. The electrochemical corrosion results displayed the highest degree of sensitization (DOS) in without filler welded specimen (45.62%) and lower in case of filler welded specimen ER309L (4.95%) and least in case of ER316L filler welded specimen (3.51%). The high DOS in non-filler welded specimen is correlated with the chromium carbide formation. The non-filler welded specimen shows the highest pitting corrosion attack as compared to the ER316L filler weld specimen and relatively better in ER309L filler welded specimen. The highest pitting corrosion resistance is related with the high chromium content in ER309L composition.

Originality/value

This experimental study is original and conducted with 316L and 430 stainless steel with ER316L, ER309 and without fillers, which will help the oil, shipbuilding and chemical industries.

Details

Anti-Corrosion Methods and Materials, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0003-5599

Keywords

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