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The research attempts to estimate how the use of WeChat, the most popular mobile social networking application in contemporary China, affects rural household income.

Our materials are 4,552 rural samples from the Chinese General Social Survey, and a treatment effect (TE) model is employed to address the endogeneity of WeChat usage.

The results prove that WeChat usage has a statistically significant and positive correlation with rural household income. This conclusion remains robust after using alternative variables to replace the explanatory and dependent variables. Our research provides two channels through which WeChat usage boosts rural household income, namely, it can promote their off-farm employment and participation in investment activities.

Theoretically, the study provides several micro-evidences for understanding the impact of mobile social networks on rural household welfare. Further, our findings may shed light on the importance of digital technology applications in rural poverty alleviation for developing countries.

Organisations encourage green creativity among their employees to mitigate pollution and achieve sustainable growth. Green inclusive leadership practices have a key role in influencing employees’ green attitudes and environmental efficiency. Thus, the purpose of this study is to investigate how green inclusive leadership influences employees’ green creativity. It also aims to analyse the intermediating mechanism of green human capital and employee voice between the relationship of green inclusive leadership and green creativity.

Data was collected through an in-person administered questionnaire-based survey from 312 employees of the manufacturing industry of Pakistan. SPSS PROCESS macro was used for hypothesis testing in the present study.

The findings depict that the perception of green inclusive leadership positively influences employees’ green creativity. Moreover, the findings demonstrate that green human capital and employee voice play substantial intervening roles among the associations investigated.

This research study is novel because it is one of the scarce research studies to examine green inclusive leadership and employees’ green creativity with the underlying mechanism of green human capital and employee voice in an eastern context.