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This paper expects to analyze the connection between occupational stigma and job meaningfulness among Chinese takeaway riders, the mediating role of occupational identity and relative deprivation, and the moderating effect of job stress based on resource conservation theory.

The sample was derived from 371 takeaway riders across China. PLS-SEM was mainly utilized for the data analysis.

The findings of the study indicated a significant negative correlation between occupational stigma and job meaningfulness. Furthermore, it is worth noting that relative deprivation and occupational identity served as mediators and masks, respectively, in the relationship between occupational stigma and job meaningfulness. Furthermore, job stress amplifies the association between occupational stigma and occupational identity. Additionally, job stress diminishes the connection between occupational stigma and relative deprivation.

This study proposes a positive correlation between occupational stigma and occupational identity in the Chinese context. It also enriches the empirical research based on resource conservation theory. Furthermore, it holds practical implications for takeaway riders in China, offering insights to bolster their job meaningfulness.

In the context of Industry 4.0, intelligent construction technologies (ICT) represented by information technology and networking will undoubtedly provide new impetus to the development of the prefabricated building supply chain (PBSC), but they will also bring various potential risks. So far, there is a large lack of research on the comprehensive consideration of the risks associated with the intelligent transformation of PBSC based on the information sharing perspective, and the critical risks and interactions are still unclear, making it difficult to identify efficient risk mitigation strategies. Therefore, this paper aims to reveal the interactions between stakeholders and clarify the critical risk nodes and interactions in information sharing of PBSC (IS-PBSC), and propose targeted risk mitigation strategies.

Firstly, this paper creatively delineates the risks and critical stakeholders of IS-PBSC. Secondly, Data is collected through questionnaires to understand the degree of risks impact. Thirdly, with the help of NetMiner 4 software, social network analysis is conducted and IS-PBSC risk network is established to reveal critical risk nodes and interactions. Finally, further targeted discussion of critical risk nodes, the effectiveness and reasonableness of the risk mitigation strategies are proposed and verified through NetMiner 4 software simulation.

The results show that the critical risks cover the entire process of information sharing, with the lack of information management norms and other information assurance-related risks accounting for the largest proportion. In addition, the government dominates in risk control, followed by other stakeholders. The implementation of risk mitigation strategies is effective, with the overall network density reduced by 41.15% and network cohesion reduced by 24%.

In the context of Industry 4.0, ICT represented by information technology and networking will undoubtedly provide new impetus to the development of the PBSC, but they will also bring various potential risks. So far, there is a large lack of research on the comprehensive consideration of the risks associated with the intelligent transformation of PBSC based on the information sharing perspective, and the critical risks and interactions are still unclear, making it difficult to identify efficient risk mitigation strategies.

Based on the results of risk network visualization analysis, this paper proposes an ICT-based IS-PBSC mechanism that promotes the development of the integration of ICT and PBSC while safeguarding the benefits of various stakeholders.

The purpose of this study is to investigate the effects of different bullet screen types (functional vs social) on the continuous watching intention of consumers, as well as the influence mechanism. In addition, this study analyses the moderating role of consumer motivational orientation on the above effects.

First, objective data were obtained through the crawler to test the proposed hypotheses. An objective data analysis (417 group sample) was conducted to analyse the relationship between the percentage of social bullet screens and consumers sustained growth ratio to indirectly test the primary effect. Second, a questionnaire survey was conducted to test (176 questionnaires) the mediating role of perceived social crowding. Finally, a simulated online contextual experiment (340 participants) is conducted to explore the moderating role of consumer motivational orientation.

First, functional bullet screens produce higher continuous watching intention and lower perceived social crowding than social bullet screens. Second, perceived social crowding mediates the relationship between bullet screen type and continuous watching intention. Third, consumers' motivational orientation type (task-motivated vs recreation-motivated) moderates the relationship among bullet screen type, perceived social crowding and continuous watching intention.

The results of this study shed light on the differential impact of different types of bullet screens (functional and social) on consumers' continuous watching intentions, which makes up for the lack of research on the content of bullet screens in the field of livestreaming. Meanwhile, compared with the previous positive psychological research perspective, this study explores the intermediate mechanism of bullet screen type on consumers' continuous watching intention through a negative psychological perspective, which helps e-commerce companies and streamers better understand the differential impact of different bullet screens. Finally, this study explores the joint influence effect of bullet screen and consumer motivation type, which fills the theoretical research gap of consumer motivation orientation type in the category of live-streaming.

In Chinese libraries, short video platforms have emerged as a channel for new media marketing. Thus, this study aims to explore libraries’ communication influence on China’s largest short video platform, that is, Douyin (the Chinese version of Tiktok), and to provide corresponding suggestions for improvement of libraries’ communication influence in the short video platform.

Based on the Douyin Communication Index (DCI), this paper collects the top 200 library Douyin accounts of cultural reading in China and uses statistical and content analyses to evaluate the communication influence of library Douyin accounts.

Study findings show that libraries of various types and in various regions currently have an unbalanced development trend, with public libraries accounting for the vast majority and nearly half of the libraries located in China’s eastern region. Analysis of variance shows differences in the influence of Douyin communication among library types. Correlation analysis shows that indicators with a high correlation with DCI include the number of new works, likes, shares, and comments. In marketing content, the library’s high-impact short videos have characteristics of value, interest, and emotional touch.

This study uses a hybrid research method to explore Chinese libraries’ communication influence using the Douyin short video platform. Compared to other parts of the world, short videos in Chinese libraries have unique characteristics. They are rooted in China’s history and reality, showcasing the unique charm of Chinese library culture and serving as a unique reference for library marketing activities around the world.

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the factors that influence the viewership of online films. Therefore, this study aims to use the signaling theory to investigate how signals of varying qualities affect online movie viewership, considering both signal transmission costs and prices.

This study uses a sample of 1,071 online movies released on the iQiyi from July 2020 to July 2022. It uses OLS regression and instrumental variable method to examine the impact of various quality indicators on the viewership of online movies, as well as the moderating effect of price.

After conducting a thorough analysis of this study, it can be deduced that the varying impacts on online movie viewership are attributed to disparities in signal transmission costs. Specifically, star influence and rating exhibit a positive effect on the viewership of online movies, whereas the number of raters has a detrimental impact. Furthermore, there exists an “inverted U-shaped” relationship between the number of reviews and online movie viewership. Additionally, within the consumer decision-making process, both price-cost and price-quality relationships coexist. This is evident as prices negatively affect online movie viewership but positively moderate the relationship between rating, number of reviews and online movie viewership.

The research findings of this study offer valuable insights for online film producers to effectively leverage quality signals and pricing, thereby capturing market attention and enhancing film profitability.