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This study aimed to examine how knowledge sharing, knowledge management, supply chain efficiency and integration collectively impacted firm performance. Additionally, it investigated the moderating influence of reverse logistics on these relationships, seeking to enhance understanding of the complex dynamics within organizations.

A comprehensive method was used in the research design, combining a thorough evaluation of the body of literature with organized questionnaire data collection. Random sampling was used to collect data from Pakistani manufacturing companies, and PLS-SEM was used to analyze the collected data.

The findings demonstrated the strong positive relationships between knowledge management, integration, supply chain effectiveness, and information sharing and business performance. The study also showed that reverse logistics improved and moderated these correlations, highlighting the significance of managing reverse logistics well for the best possible company performance.

In terms of practical implications, the study offered organizations looking to improve performance useful information. Making informed strategic decisions was made possible by realizing the benefits of knowledge management, integration, supply chain efficiency, and sharing. The relevance of using successful tactics to maximize company outcomes was highlighted by highlighting the moderating effects of reverse logistics.

By thoroughly analyzing the connections between knowledge management, supply chain effectiveness, integration, and firm performance—while taking into account the moderating influence of reverse logistics—this study enhanced the body of existing literature. The discoveries significantly added value to this research topic by enhancing our understanding of how these elements collectively influence business performance, especially in the sometimes disregarded field of reverse logistics.

This study examines the ethical challenges faced by Jordanian enterprises in implementing sustainable business models (SBMs) aligned with Sustainable Development Goal 12 (SDG 12) – Responsible Consumption and Production. It focuses on how economic constraints, cultural influences and sustainability awareness shape these challenges in an emerging market context.

A quantitative research approach was used, involving a survey of 496 business leaders across various sectors in Jordan. The data were analyzed using structural equation modeling (SEM) with SmartPLS to assess the relationships among economic constraints, cultural factors, sustainability awareness and ethical challenges in SBMs.

The findings indicate that significant ethical challenges arise from Jordan’s economic constraints, such as resource scarcity and limited access to finance, which complicate the alignment with SDG 12. Cultural values, particularly the emphasis on community and social cohesion, play a crucial role in ethical decision-making. However, the lack of sustainability education and awareness intensifies these challenges, especially among small and medium enterprises (SMEs).

The study highlights the need for policymakers to provide financial support and incentives to promote sustainable practices. Business leaders are encouraged to integrate cultural values into ethical decision-making and to invest in sustainability education to mitigate these challenges.

This research provides new insights into the ethical dimensions of SBMs in emerging markets, offering practical recommendations for enhancing sustainability in resource-constrained environments like Jordan.