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1 – 10 of over 1000Shahzeb Hussain, Constantinos-Vasilios Priporas and Suyash Khaneja
Celebrity endorsers are usually considered to bring positive effects to associated nodes, such as brands and corporations. However, limited evidence suggests that brands and…
Abstract
Purpose
Celebrity endorsers are usually considered to bring positive effects to associated nodes, such as brands and corporations. However, limited evidence suggests that brands and corporations are equally responsible for affecting celebrities and their credibility. Drawing on associative network theory, this study explores the effects of brand credibility and corporate credibility on celebrity credibility, both directly and through the mediating and moderating effects of advertising credibility. The research addresses three main issues: (1) whether brand credibility, corporate credibility and advertising credibility have significant effects on celebrity credibility; (2) whether advertising credibility has a significant mediating effect on the effects of brand credibility and corporate credibility on celebrity credibility and (3) whether advertising credibility has a significant moderating effect on the effects of brand credibility and corporate credibility on celebrity credibility.
Design/methodology/approach
The study used a quantitative approach involving structural equation modelling. Data were collected from 675 participants from London and focussed on four leading international brands, corporations and celebrity endorsers.
Findings
The findings show that brand credibility and advertising credibility have positive direct effects on celebrity credibility; and that advertising credibility mediates the effects of both credibility constructs on celebrity credibility. Furthermore, moderating effects of advertising credibility are also found.
Practical implications
This study will help managers to understand the reverse effects, i.e. the effects of brand credibility and corporate credibility on celebrity credibility. They will be able to understand that a credible brand and corporation like a credible celebrity can also bring significant effects on the associated elements. This will help them to recruit celebrity endorsers who have historically earned their credibility from previous endorsements of credible brands and corporations. Further, these findings will help managers to understand that credibility of the brand and corporation can also affect the credibility of the associated advertising, resulting in having a significant effect on the credibility of the celebrity. This on the consumers’ side will enhance their preferences, attitudes and behaviours, while for the corporation, it will enhance their economic and commercial performance.
Originality/value
This is the first study in the literature, where a conceptual model based on the reverse effects of both credibility constructs on celebrity credibility is examined, directly and based on the moderating and mediating effects of advertising credibility. Hence, the contributions to the literature are threefold: first, the study examines the reverse effect of celebrity endorsement, whereby the credibility of a brand or corporation is transferred to a celebrity endorser; second, the study examines the mediating and moderating effects of advertising credibility on this reverse effect and finally, associative network theory is used to examine the importance of the model.
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Hoang Nguyen, Mai Thi Tuyet Nguyen, Do Binh, Lam Duc Xuan Nguyen and Hung Manh Phung
The COVID-19 pandemic has brought unprecedented challenges to businesses worldwide, compelling them to swiftly adapt their strategies to the evolving landscape. This study…
Abstract
Purpose
The COVID-19 pandemic has brought unprecedented challenges to businesses worldwide, compelling them to swiftly adapt their strategies to the evolving landscape. This study explores the relationships between uncertainty shocks (i.e. COVID-19), strategic responses, and performance outcomes, with a specific focus on general and green strategic responses.
Design/methodology/approach
Drawing from a sample of sustainability-oriented exporters in different industries, we examine the impact of these responses on market, financial, and operation performance by gathering data from 212 managers in Vietnam – an emerging country, and then applying PLS-SEM for analysis.
Findings
Our findings reveal that sustainability-oriented exporters have exhibited adaptability by adopting general and green strategic responses in the face of the pandemic’s disruptions. Green strategic responses positively influence market, financial, and operational performance, underscoring the strategic significance of integrating sustainability considerations. However, while general strategic responses show alignment with uncertainty risks, they just impact operational performance, but do not significantly influence market and financial outcomes.
Research limitations/implications
Future research should consider diversifying the sample to encompass a wider range of firm types and geographical locations to enhance the external validity of the results. In addition, the study does not extensively explore the mechanisms that mediate or moderate the relationships between uncertainty shocks, strategic responses, and performance outcomes.
Practical implications
The study’s implications guide practitioners toward agile responses that balance adaptability, sustainability, and performance. This study provides timely insights for sustainability-oriented firms, managers, policymakers, and researchers aiming to navigate disruptions effectively and sustainably.
Originality/value
These findings contribute to the fields of strategic management and sustainability by emphasizing the complexities of strategic responses during uncertainty shocks, and disruptions and the pivotal role of sustainability-driven strategies in enhancing performance.
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Fatima EL Houari and Moulay Othman Idrissi Fakhreddine
This systematic review aims to identify the key determinants of knowledge transfer (KT) activities among researchers.
Abstract
Purpose
This systematic review aims to identify the key determinants of knowledge transfer (KT) activities among researchers.
Design/methodology/approach
This study systematically reviewed KT literature in academic settings from 1995–2023. The authors searched Web of Science and Scopus using predefined keywords, following PRISMA guidelines for screening and eligibility assessment. From 158 selected articles, the authors extracted data and conducted a descriptive analysis to map KT activities’ evolution. A narrative synthesis approach categorized determinants of researchers’ KT activities.
Findings
The systematic review findings revealed a general conceptual framework that categorizes the identified determinants of KT into four categories. At the individual level, the factors are related to the sociodemographic characteristics of the researcher (e.g. gender, age, experience), their psychological aspects (e.g. attitude, intrinsic motivation, intention) and personal characteristics (e.g. self-efficacy, communication skills). At the research team level, leadership style and team dynamics. At the organizational level, the findings emphasize university characteristics (e.g. size, structure and ranking), KT culture installed and university resources. At the inter-organizational level, the key determinants were funding sources, network strength and trust.
Research limitations/implications
The studies included in our database were different in terms of contexts, country of the study, the disciplines of KT and the types of KT activities examined. This variety restricts the direct comparison of research findings thus the generalizability of our conclusions. Future research should focus on specific contexts, disciplines, countries or types of KT activities to provide generalizable findings.
Practical implications
A better understanding of all the factors influencing KT among university researchers is essential for several reasons. First, it will enable the government to develop effective policies to promote KT ecosystems. Second, universities can create strategies, policies and programs to support researchers’ engagement in KT activities. Finally, researchers can be more strategic in their KT efforts.
Originality/value
This systematic review contributes to the literature by providing a comprehensive conceptual framework that identifies KT determinants at different levels and fills a gap in the existing literature that only addresses specific aspects of KT determinants. This framework can be a theoretical reference for future empirical studies. Furthermore, it practically provides recommendations for different actors including, government, universities and researchers.
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Edidiong U. Ekpo, Ekaete C. Ekpo, Madison W. Silverstein, Akilah Toney and Rebecca L. Fix
Race and gender – and their intersection – play an important role in mentorship. In the current study, informed by critical race theory (CRT) and intersectionality, we identified…
Abstract
Purpose
Race and gender – and their intersection – play an important role in mentorship. In the current study, informed by critical race theory (CRT) and intersectionality, we identified and explored helpful and harmful mentoring experiences among Black women undergraduates.
Design/methodology/approach
Semi-structured qualitative interviews were conducted with Black female undergraduate students (n = 18) from five undergraduate institutions in the United States. Interviews were recorded and transcribed, a codebook was developed through a series of team meetings, and inductive qualitative coding was performed.
Findings
Eight major themes were revealed, with three indicating positive mentorship experiences and five indicating negative mentorship experiences. Participants expressed appreciation for effective mentor support concerning professional development, personal concerns, and race-specific support. Experiencing ineffective mentorship compounded other systemic barriers that the participants faced and led them to censor their self-expression while communicating with their mentors.
Originality/value
This examination of mentoring perspectives from Black women undergraduate students provides a foundation for future directions in mentorship improvement for Black women.
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Maria Del Mar Garcia de los Salmones, Angel Herrero and Patricia Martínez García de Leaniz
This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the…
Abstract
Purpose
This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the stimulus-organism-response (SOR) model as a theoretical framework and consider cognitive variables (destination social responsibility, tourist social responsibility and three types of congruence) as antecedents of emotions and of the tourists’ response (intention to share). Specific factors related to the social platform (attachment and active use of social media) are also included.
Design/methodology/approach
The model was tested for two destinations with different positioning (green tourism versus sun and beach). For the sampling strategy, the authors conducted an online poll targeting Facebook users who had undertaken at least one trip in the previous year. The sample consisted of 1,001 individuals.
Findings
The empirical evidence obtained indicates that consumer–cause congruence is the most important variable for explaining the intention to share the post for both destinations, with the destination–cause congruence being non-significant. The authors also observed that active participation on the social network stimulated the intention to share this specific content.
Originality/value
Unlike prior research, this paper examined consumer motivators for engaging with online corporate social responsibility content for tourism destinations, specifically focusing on destination social responsibility in sustainable tourism. The model also incorporates three types of congruence, revealing variations in their impact on explaining the intention to share sustainability-related posts.
Objetivo
Este trabajo analiza los determinantes de la intención de compartir una publicación sobre un tema ambiental publicada por un destino turístico en Facebook. Utilizamos el modelo estímulo-organismo-respuesta (SOR, por sus siglas en inglés) como marco teórico y consideramos variables cognitivas (responsabilidad social del destino, responsabilidad social del turista y tres tipos de congruencia) como antecedentes de las emociones y de la respuesta de los turistas (intención de compartir). También se incluyen factores específicos relacionados con la plataforma social (apego y uso activo de las redes sociales).
Diseño/metodología/enfoque
El modelo se probó para dos destinos con diferentes posicionamientos (turismo verde versus sol y playa). Para la estrategia de muestreo, realizamos una encuesta en línea dirigida a usuarios de Facebook que habían realizado al menos un viaje en el año anterior. La muestra consistió en 1.001 individuos.
Resultados
La evidencia empírica obtenida indica que la congruencia consumidor-causa es la variable más importante para explicar la intención de compartir la publicación en ambos destinos, mientras que la congruencia destino-causa no fue significativa. También observamos que la participación activa en la red social estimuló la intención de compartir este contenido específico.
Originalidad
A diferencia de investigaciones previas, este artículo examinó los motivadores del consumidor para interactuar con contenido de responsabilidad social corporativa en línea de destinos turísticos, enfocándose específicamente en la responsabilidad social del destino en el turismo sostenible. El modelo también incorpora tres tipos de congruencia, revelando variaciones en su impacto en la explicación de la intención de compartir publicaciones relacionadas con la sostenibilidad.
研究目的
本研究分析了在Facebook上分享旅游目的地发布的环保问题帖子的意图决定因素。我们使用刺激-有机体-反应(SOR)模型作为理论框架, 并考虑了认知变量(目的地社会责任、游客社会责任和三种类型的一致性)作为情绪和游客反应(分享意图)的前因。此外, 还包括与社交平台相关的特定因素(社交媒体的依赖度和活跃使用)。
设计/方法论/研究方法
该模型针对两个具有不同定位(绿色旅游与阳光沙滩)的目的地进行了测试。我们通过在线问卷调查了过去一年内至少进行过一次旅行的Facebook用户, 最终样本量为1,001人。
研究发现
研究结果表明, 对于两个目的地, 消费者与环保事业一致性是解释分享帖子的意图的最重要变量, 而目的地与环保事业的一致性并不显著。我们还发现, 社交网络的活跃参与能激发用户分享此类特定内容的意图。
原创性
与以往研究不同, 本文探讨了消费者参与在线企业社会责任内容的动机, 特别关注于可持续旅游中的目的地社会责任。该模型还引入了三种类型的一致性, 并揭示了它们在解释分享可持续性相关帖子意图中的影响差异。
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This study delves into the intricate dynamics between the severity of service failures and the justice perceptions of B2B customers, with a specific focus on their impact on…
Abstract
Purpose
This study delves into the intricate dynamics between the severity of service failures and the justice perceptions of B2B customers, with a specific focus on their impact on subsequent service recovery satisfaction. Furthermore, it explores the nuanced relationship between recovery satisfaction and repurchase intention while scrutinizing the influence of perceived switching costs on this interaction.
Design/methodology/approach
The study centers around the logistics service market, employing institutional customers of logistics services as the primary unit of analysis. The conceptual model is empirically tested using a dataset comprising responses from 196 participants, employing PLS-SEM as the analytical approach.
Findings
The study reveals a negative impact of service failure severity on justice perceptions, with distributive justice showing no influence on recovery satisfaction. However, procedural justice and interactional justice positively affect recovery satisfaction. Furthermore, a positive connection is identified between service recovery satisfaction and repurchase intention, with perceived switching costs acting as a negative moderator in this interaction.
Research limitations/implications
This research reaffirms the interplay between justice perceptions, recovery satisfaction and repurchase intention in B2B service settings. It underscores the influence of service failure severity on justice perceptions and establishes perceived switching cost as a moderator in the interaction between recovery satisfaction and repurchase intention.
Practical implications
The study underscores the imperative of careful and empathetic handling of distressed customers by personnel. Through effective recovery efforts and a well-calibrated combination of recovery mechanisms, service providers can instill a perception of higher switching costs in customers, acting as a deterrent to changing service providers.
Originality/value
This study is one of its kind which examines customer responses in the post-recovery phase of the service recovery journey, providing unique insights into the interaction between service failure severity, justice perceptions, recovery satisfaction, perceived switching costs and repurchase intention. Its contribution extends to the B2B services domain, particularly within the context of an emerging economy.
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Waqas Mehmood, Rasidah Mohd-Rashid, Ruzita Abdul-Rahim and Attia Aman-Ullah
A critical factor to the success of IPOs is investor demand, which can be observed from the IPO subscription pattern. Therefore, the objective of this study is to review the…
Abstract
Purpose
A critical factor to the success of IPOs is investor demand, which can be observed from the IPO subscription pattern. Therefore, the objective of this study is to review the studies on the demand of IPOs, including empirical and theoretical literature, due to the substantial growth of IPOs over the last two decades.
Design/methodology/approach
This study extracted secondary data regarding IPO demand published from 1988 to 2022 from the Scopus database. We conducted a meta-literature review for qualitative and quantitative methods on the resulting 284 articles using citation analysis (Harzing’s Publish or Perish and VOS viewer software) and content analysis.
Findings
The findings revealed significant elements of the literature, including countries, institutions, journals, authors, articles and topics. Based on the IPO literature review and analyses, this paper developed future research questions to facilitate an extension of the research. Additionally, this paper developed a dual perspective of the present state of IPO research. First, it asserts that the demand for IPOs is not limited to certain countries, jurisdictions or vintages. Second, there are very few studies on demand for IPOs available despite IPOs’ economic worth.
Originality/value
To the best of the authors’ knowledge, this is the first study of its kind to present an empirical evaluation of demand for IPOs using inclusive mapping.
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Kevin Teah, Ian Phau and Billy Sung
This study aims to investigate the moderating role of corporate social responsibility (CSR) commitment in the relationships between antecedents and outcomes of consumer…
Abstract
Purpose
This study aims to investigate the moderating role of corporate social responsibility (CSR) commitment in the relationships between antecedents and outcomes of consumer situational scepticism towards luxury brands.
Design/methodology/approach
The study used a questionnaire administered through a consumer panel, using established scales. A 2 (fictional, non-fictional) × 2 (low commitment, high commitment) factorial experimental design with four cells was implemented.
Findings
The results revealed that values-driven motives were associated with lower consumer situational scepticism, whereas egoistic-driven motives were linked to higher levels of consumer situational scepticism, regardless of the CSR commitment level of the luxury brand. However, the impact of strategic-driven motives and stakeholder-driven motives on consumer situational scepticism was only significant within the low commitment condition. Consumer situational scepticism was found to lead to lower brand resonance and resilience to negative information in both low and high commitment conditions.
Originality/value
This study contributes new knowledge by highlighting the crucial role of motives in shaping consumer perceptions, including scepticism, brand resonance and resilience to negative information, ultimately influencing consumer advocacy. The study further demonstrates that high commitment weakens the relationship between strategic-driven and stakeholder-driven motives and consumer scepticism. Moreover, high commitment also weakens the relationship between scepticism and the key outcomes examined in the study.
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Ana Beatriz Prado Schiavone, André Vilela Komatsu and Marina Rezende Bazon
This study aims to examine the association between self-control, family practices and delinquent behaviors among Brazilian adolescents using a person-centered approach.
Abstract
Purpose
This study aims to examine the association between self-control, family practices and delinquent behaviors among Brazilian adolescents using a person-centered approach.
Design/methodology/approach
Following the International Self-Reported Delinquency Study standardized protocol, data came from 1,909 adolescents between 13 and 17 years (female = 49.6%, male = 48.3%, non-binary = 2.1% and mean age = 15) attending public and private schools of two cities in the state of São Paulo, Brazil. Participants were grouped according to their scores in impulsivity and sensation-seeking. Clusters were characterized and compared regarding sociodemographic variables, family aspects (family bond and parental monitoring) and self-reported delinquency.
Findings
Analysis resulted in four groups characterized by: low impulsivity and low sensation-seeking (High Self-controlled; n = 564), high impulsivity and high sensation-seeking (Low Self-controlled; n = 378), high impulsivity and low sensation-seeking (Impulsives; n = 452) and low impulsivity and high sensation-seeking (Sensation-seekers; n = 475). High Self-controlled scored higher in family bonding and parental monitoring than the other three groups. Low Self-controlled reported the highest offense rates, followed by the Sensation-seekers, who scored more than Low Self-controlled and Impulsives.
Originality/value
This person-centered approach reveals individual differences in self-control, highlighting subgroup homogeneity and associations with parenting practices and delinquency. The findings of this study contribute theoretically to refining the General Theory of Crime and practically by guiding targeted interventions. This study underscores that sensation-seeking may influence delinquency more than impulsivity and suggests parental monitoring and bonding are key in shaping adolescents’ self-control.
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Sanjay Gupta, Anchal Arora, Simarjeet Singh and Jinesh Jain
In the present era, artificial intelligence (AI) is transforming and redefining the lifestyles of society through its applications, such as chatbots. Chatbot has shown tremendous…
Abstract
Purpose
In the present era, artificial intelligence (AI) is transforming and redefining the lifestyles of society through its applications, such as chatbots. Chatbot has shown tremendous growth and has been used in almost every field. The purpose of this study is to identify and prioritize the factors that influence millennial’s technology acceptance of chatbots.
Design/methodology/approach
For the present research, data were collected from 432 respondents (millennials) from Punjab. A fuzzy analytical hierarchy process was used to prioritize the factors influencing millennials’ technology acceptance of chatbots. The key factors considered for the study were information, entertainment, media appeal, social presence and perceived privacy risk
Findings
The findings of the study revealed media appeal as the top-ranked prioritized factor influencing millennial technology acceptance of chatbots. In contrast, perceived privacy risk appeared as the least important factor. Ranking of the global weights reveals that I3 and I2 are the two most important sub-criteria.
Research limitations/implications
Data were gathered from the millennial population of Punjab, and only a few factors that influence the technology acceptance of chatbots were considered for analysis which has been considered as a limitation of this study.
Practical implications
The findings of this study will provide valuable insights about consumer behaviour to the business firm, and it will help them to make competitive strategies accordingly.
Originality/value
Existing literature has investigated the factors influencing millennials’ technology acceptance of chatbots. At the same time, this study has used the multi-criteria decision-making technique to deliver valuable insights for marketers, practitioners and academicians about the drivers of millennials’ technology acceptance regarding chatbots which will add value to the prevailing knowledge base.
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