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As an emerging video comment feature, danmaku is gaining more traction and increasing user interaction, thereby altering user engagement. However, existing research seldom explores how the effectiveness of danmaku on user engagement varies over time. To address this research gap, this study proposes a comprehensive framework drawing on social presence theory and information overload theory. The framework aims to explain how the effectiveness of danmaku in increasing user engagement changes over shorter time intervals.

A research model was proposed and empirically tested using data collected from 1,019 movies via Bilibili.com, one of China’s most popular danmaku video platforms. A time-varying effect model (TVEM) was used to examine the proposed research model.

The study finds that the volume of danmaku and its valence exert a time-varying influence on user engagement. Notably, the study shows that danmaku volume plays a more substantial role in determining user engagement than danmaku valence.

This research offers theoretical insights into the dynamic impact of danmaku on user engagement. The innovative conceptualization and measurement of user engagement advance research on pseudo-synchronous communication engagement. Furthermore, this study offers practical guidelines for effectively managing danmaku comments on online video platforms.

This study aims to investigate the moderating role of corporate social responsibility (CSR) commitment in the relationships between antecedents and outcomes of consumer situational scepticism towards luxury brands.

The study used a questionnaire administered through a consumer panel, using established scales. A 2 (fictional, non-fictional) × 2 (low commitment, high commitment) factorial experimental design with four cells was implemented.

The results revealed that values-driven motives were associated with lower consumer situational scepticism, whereas egoistic-driven motives were linked to higher levels of consumer situational scepticism, regardless of the CSR commitment level of the luxury brand. However, the impact of strategic-driven motives and stakeholder-driven motives on consumer situational scepticism was only significant within the low commitment condition. Consumer situational scepticism was found to lead to lower brand resonance and resilience to negative information in both low and high commitment conditions.

This study contributes new knowledge by highlighting the crucial role of motives in shaping consumer perceptions, including scepticism, brand resonance and resilience to negative information, ultimately influencing consumer advocacy. The study further demonstrates that high commitment weakens the relationship between strategic-driven and stakeholder-driven motives and consumer scepticism. Moreover, high commitment also weakens the relationship between scepticism and the key outcomes examined in the study.

The 7th decade manager (7DM) is an overlooked and under-researched group in organisation studies. This paper explores the changes which 7DMs experience in later life through the lenses of age, work and identity.

An interpretivist methodology was adopted and data were obtained via semi-structured interviews with 32 managers across 10 different sectors in England and Scotland. These data were analysed thematically.

Change manifested itself in various contradictory ways across three domains of age, work and identity. Age was experienced dichotomously, with these 7DMs identifying as subjectively younger yet openly (if reluctantly) accepting signs of ageing. They appeared more tolerant and kinder but could be impatient and outspoken. Work remained important, providing structure, a sense of purpose and camaraderie; however, career progression was not. Altruistically, the 7DMs exercised generativity by providing their colleagues with counsel in both work and personal matters. Their sense of self and identity work featured prominently, particularly in the liminality associated with the impending cessation of work. Preparation for the psychosocial transition to retirement was lacking.

This project would have benefitted from a larger and broader cohort demographic. Whether there are any significant gender or ethnic differences in attitudes, values or approaches to work cannot be ascertained from the data obtained. Future studies should therefore include a greater diversity of participants. There may also be merit in investigating if any differences exist for the ex-military 7DM manager compared to others.

Organisations can benefit from greater recognition of the value experienced managers in their later working lives can bring. Both the broader community of managers and their employers would benefit from leveraging the experience, knowledge and attributes of older managers in their passage through their 7th decade and better prepare younger people to succeed them.

Different agencies such as government, employers, professional bodies like the Chartered Institute of Personnel and Development, Trade Unions or consultancies may wish to explore the benefits and practicalities of preparing the individual for the transition to retirement. Importantly, this should address the psychosocial connotations associated with ceasing work. Whilst this applies to all 7th decade workers, we suggest that there are some challenges that are peculiar to being an older manager.

Whilst much is known about older workers, research relating to older managers, especially those in their seventh decade, is largely absent. This paper illustrates the changes and challenges they experience in both their professional and personal lives, some of which seem to be unique to this age group and many of which would benefit from being addressed in organisational policy and practice as well as further research.

This paper aims to explore practice innovation and organizational resiliency during exogenous service ecosystem disruptions. This inquiry focuses on the extreme disruption caused by the COVID-19 pandemic, which required service firms to recodify long-established service scripts, adapt digital and physical material elements of the service encounter and ultimately reconfigure a system of practices. The specific context is forced practice innovation in Starbucks servicescape (kiosks and coffeehouses). Starbucks is best known for its custom beverages and third-place strategy. Their strict adherence to a complex service script and unique ordering practices altered during pandemic stay-home disease prevention mandates.

Thematic coding consistent with prior research on practice innovation and diffusion and a grounded theory methodology was conducted. Data were triangulated and analyzed within and across a variety of sources. These include field notes from direct observation, interviews, focus groups, firm-authored collateral in the form of marketing communications and third-party authored secondary sources such as news, social media, blogs and forums.

Data reveal how practice innovation occurs through the reconfiguration of a system of practices, which support organizational resiliency and can force brand evolution, in prolonged exogenous service ecosystem disruptions. The COVID-19 pandemic required service industries to adapt and recodify service scripts and alter physical and digital elements of service encounters. While the pandemic affected all firms in the sector, we argue that Starbucks' established scripts and third-place strategies, which characterized the brand experience, were particularly vulnerable. We find that practice innovation occurs through the reconfiguration of practice elements – competences, meanings and materiality – and restructures the service encounter. Practice codification, transposition, adaptation and stabilization support organizational resiliency and brand evolution. We find that Starbucks' brand experience emphasis on the third place is reconceptualized from an in-person community-based retailscape to a platform-based strategy necessitating script recodification and practice adaptation. Our analysis of Starbucks' kiosks and coffeehouses illuminates how a distinctly branded service encounter is constituted by a system of practices that can be reconfigured and diffused anew in the face of disruption.

The conceptualization of practice innovation as systems reconfiguration establishes a novel approach to understanding innovation in service ecosystems. The COVID-19 pandemic is a unique context to study a sector-wide exogenous extended service disruption. We focus on a firm with an elaborate pre-pandemic service script and commitment to a third-place brand experience guiding its system of practices. We reveal unique insights on practice innovation within service ecosystems during exogenous prolonged disruptions in which brands evolve through the recodification of service scripts and sustained reconfiguration of systems of practice.

Technology-mediated learning (TML) is gaining popularity among business organizations for upskilling their employees. However, high dropout rates have limited its effectiveness. Thus, we explore, if and how personalization of TML can improve its adoption and effectiveness in workplaces from the lens of the unified theory of acceptance and use of technology (UTAUT2) theory.

An exploratory sequential mixed-method design was used for this study. Study 1 included interviews (N = 27) of Learning and Development (L&D) leaders and employees (learners) of large global organizations, about their experiences with TML. Emergent themes led us to our research model, which integrates constructs of personalization, technology adoption and transfer of training (TT). In Study 2, a cross-sectional study was conducted. Data were collected from employees who have experienced TML (N = 406) and analyzed using PLS-SEM.

Findings suggested that personalization of TML positively influenced intent to use TML and transfer skills, thereby improving TML effectiveness and proving its relevance in workplaces. Precisely, personalized TML recommendations from managers impacted (1) behavioral intention (BI) and TT directly; (2) BI through performance expectancy (PE); (3) TT through social influence and BI individually; and (4) TT through PE and BI sequentially. Likewise, allowing employees the flexibility to choose TML based on their interests influenced (1) BI directly and via hedonic motivation (HM) and (2) TT via HM and BI individually and sequentially.

Using our model, L&D practitioners may design and personalize their TML ecosystems to foster adoption and transfer of training in workplaces.

Personalization of learning in workplaces has received scant attention; thereby, our study expands existing knowledge in this relatively nascent field of research.

In the rapidly evolving digital economy, businesses face formidable pressures to maintain their competitive standing, prompting a surge of interest in the intersection of artificial intelligence (AI) and digital transformation (DT). This study aims to assess the impact of AI technologies on corporate DT by scrutinizing 3,602 firm-year observations listed on the Shanghai and Shenzhen stock exchanges. The research delves into the extent to which investments in AI drive DT, while also investigating how this relationship varies based on firms' ownership structure.

To explore the influence of AI technologies on corporate DT, the research employs robust quantitative methodologies. Notably, the study employs multiple validation techniques, including two-stage least squares (2SLS), propensity score matching and an instrumental variable approach, to ensure the credibility of its primary findings.

The investigation provides clear evidence that AI technologies can accelerate the pace of corporate DT. Firms strategically investing in AI technologies experience faster DT enabled by the automation of operational processes and enhanced data-driven decision-making abilities conferred by AI. Our findings confirm that AI integration has a significant positive impact in propelling DT across the firms studied. Interestingly, the study uncovers a significant divergence in the impact of AI on DT, contingent upon firms' ownership structure. State-owned enterprises (SOEs) exhibit a lesser degree of DT following AI integration compared to privately owned non-SOEs.

This study contributes to the burgeoning literature at the nexus of AI and DT by offering empirical evidence of the nexus between AI technologies and corporate DT. The investigation’s examination of the nuanced relationship between AI implementation, ownership structure and DT outcomes provides novel insights into the implications of AI in the diverse business contexts. Moreover, the research underscores the policy significance of supporting SOEs in their DT endeavors to prevent their potential lag in the digital economy. Overall, this study accentuates the imperative for businesses to strategically embrace AI technologies as a means to bolster their competitive edge in the contemporary digital landscape.