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This study aims to examine the relationship between communication satisfaction experienced by employees in two leading multinational retailers operating in Argentina and their organizational commitment. Specifically, it identifies which communication approaches best explain or predict employees’ affective and continuance commitment to their organization.

The research model combines an adapted and translated version of Downs and Hazen’s communication satisfaction questionnaire as the independent variable and the affective and continuous components of organizational commitment based on Meyer and Allen´s three-component model as the dependent variables. This empirical and causal study surveyed 372 store employees from a French and a Spanish international supermarket chains in the metropolitan area of Buenos Aires.

The results indicate that formal communication management has the greatest impact on affective commitment (AC), while communication with supervisors is also significant, albeit to a lesser extent. Furthermore, these insights reveal that improving formal communication practices is a key resource for managers seeking to influence store employees’ AC in Argentina’s dynamic and challenging retail landscape.

This pioneering study fills a knowledge gap in organizational communication literature, offering valuable region-specific insights to improve communication satisfaction and commitment among Latin America retail store employees, thereby informing evidence-based management practices.

Esta investigación examina la relación entre la satisfacción con la comunicación que experimentan los empleados de dos cadenas de supermercados internacionales líderes, en Argentina, y su compromiso organizacional. Específicamente, identifica qué enfoques de comunicación explican o predicen mejor el compromiso afectivo y continuo de los empleados hacia su organización.

El modelo de investigación combina una versión adaptada y traducida del cuestionario de satisfacción con la comunicación, de Downs y Hazen como variable independiente y los componentes afectivo y continuo del compromiso organizacional, basado en el modelo de tres componentes de Meyer y Allen, como variables dependientes. El estudio empírico y causal obtuvo respuestas de 372 empleados de tiendas de dos cadenas multinacionales una de origen francés y otra española, ubicadas en el área metropolitana de Buenos Aires.

Los resultados indican que la gestión formal de la comunicación es la que tiene el mayor impacto sobre el compromiso afectivo (CA), mientras que la comunicación con los jefes directos también resultó significativa, aunque en menor medida. Los resultados también revelan que mejorar las prácticas de comunicación formal es uno de los recursos clave a disposición de los directivos para influir en el CA de los empleados de tienda en el desafiante y dinámico contexto de negocio minorista en Argentina.

Este estudio representa un esfuerzo pionero que llena un vacío en la literatura organizacional, ofreciendo enfoques prácticos para desarrollar la satisfacción con la comunicación y el compromiso entre los empleados de tienda de la región, sentando las bases para futuras investigaciones sobre prácticas de gestión efectivas en Latino América.

Esta investigação examina a relação entre a satisfação com a comunicação percebida pelos empregados de duas cadeias de supermercados internacionais líderes na Argentina e o seu comprometimento organizacional. Especificamente, identifica quais as abordagens de comunicação que melhor explicam ou prevêem o comprometimento afetivo e de continuidade dos empregados com a sua organização.

O modelo de investigação combina uma versão adaptada e traduzida do questionário de satisfação com a comunicação de Downs e Hazen como variável independente e os componentes afetivo e contínuo do comprometimento organizacional, baseado no modelo de três componentes de Meyer e Allen, como variáveis dependentes. O estudo empírico e causal obteve respostas de 372 funcionários de lojas de duas cadeias multinacionais, uma de origem francesa e outra espanhola, localizadas na área metropolitana de Buenos Aires.

Os resultados sugerem que a gestão de comunicação é a que tem o maior impacto sobre o comprometimento afetivo (CA), enquanto a comunicação com os chefes diretos também se revelou significativa, embora em menor medida. Revela também que a melhoria das práticas de comunicação formal é crucial para os gestores que pretendem influenciar o CA dos empregados das lojas no dinâmico e desafiante panorama do retalho argentino.

Este estudo representa um esforço pioneiro que preenche uma lacuna na literatura organizacional, oferecendo abordagens práticas para desenvolver a satisfação com a comunicação e o comprometimento entre os funcionários de lojas da região, lançando as bases para futuras pesquisas sobre práticas de gestão eficazes na América Latina.

This study aims to integrate research on multimodal congruency with the stereotype-content model to offer a novel explanation of why and when consumers respond favorably to vision-sound congruency in online service settings.

A mixed methods approach included a field study (360° panoramic desktop-virtual tour of a winery) and a laboratory study (fully immersive virtual realtiy (VR) tour of a pub). The explanatory mechanism was tested through conditional process analyses, specifically, a custom-made serial mediation model where effects of cross-modal congruency were channeled through telepresence and warmth/competence with familiarity with the service provider included as a moderator. Category knowledge and involvement were included as controls. Study 2 additionally accounted for sensory olfactory and haptic information present in the consumer’s physical location.

Congruency between vision and sound positively influences consumer intention to visit the environment in person, to purchase online and to engage in positive word-of-mouth. These effects are channeled through enhanced feelings of telepresence as well as more favorable perceptions of service provider warmth. Congruency effects are robust in the presence of additional sensory input in the offline environment and across levels of involvement and knowledge but may depend on a consumer’s familiarity with the setting.

The study offers a novel process explanation for how cross-modal congruency in online service settings influences consumer intention. Examining two specific sensory modalities and two service settings presents limitations.

The findings help service providers to better understand how perceptions of warmth and competence transmit cross-modal congruency effects, resulting in more favorable responses.

To the best of the authors’ knowledge, this work is among the first to adopt a stereotype-content and multimodal congruency perspective on consumer response to online service settings.

This study aims to examine the relationship between self-perceived talent status (SPTS) and positive employee outcomes (work engagement and organisational commitment), mediated by organisational justice (distributive and procedural justice). The authors define SPTS as employees’ self-conceptualisation of talent, formed by inferring the organisation’s initiatives regarding training and development opportunities and through informal recognition by others.

The authors measured SPTS using eight items on a five-point scale. Through an internet survey company, the authors initially surveyed 1,207 full-time employees from 300 Japanese companies with ≥ 300 employees. In the second round of the survey, conducted after approximately two weeks, 876 (82.9%) responses were collected from the initial 1,207 respondents, which were used for the final analysis.

SPTS was directly and positively related to work engagement, organisational commitment, distributive justice and procedural justice. In learning organisations, SPTS was positively but indirectly related to work engagement and organisational commitment, mediated by distributive justice. In non-learning organisations, SPTS was positively but indirectly related to work engagement and organisational commitment, mediated by procedural justice.

Given SPTS’s positive impact on employee outcomes, to eliminate the information asymmetry between organisations and talent due to strategic ambiguity, organisations should increase SPTS by helping talents perceive the plethora of development opportunities in the talent pool.

The results demonstrate the utility of SPTS for improving employee outcomes based on strategic talent management (TM) mechanisms including talent rewards, talent development opportunities and promotions. Furthermore, the results demonstrate that distributive justice plays an important role in the build-based TM context of learning organisations.

This study aims to determine the degree of knowledge acquired by university professors after receiving virtual training on the sustainable development goals (SDGs) and their relationship with the contents of the subjects taught.

A 40-h virtual course on SGDs and higher education was designed. To evaluate professor knowledge, a questionnaire was administered to professors from different fields of knowledge. The questionnaire consists of 25 questions divided into two sections: Section 1: Q1–Q8 (knowledge and access to information) and Section 2: Q9–Q25 (the relationship of the subjects taught with the 17 SDGs). The virtual classroom was used to do the questionnaire and it lasted 10 min. The internal consistency of the different constructs was analyzed by Cronbach’s alpha, Kaiser–Meyer–Olkim test and Marlett test. Descriptive and inferential analysis were also performed.

Statistical analysis showed a high reliability for the constructs (smallest Cronbach’s alpha = 0.908). Virtual teaching to teachers significantly improves the results of Section 1 (Q1–Q8) (p < 0.001) and Section 2 (Q9–Q25) (p < 0.001) of the questionnaire. Teachers aged 40–50 years significantly associate the contents of their subjects with SDG1 (Q9, p = 0.02), SDG2 (Q10, p = 0.00) and SDG8 (Q16, p = 0.04) previous course. In addition, the area of origin may influence knowledge about the SDGs. At the end of the course, there were no significant differences between teachers by age, field of knowledge or academic category.

Virtual training on SDGs unifies the knowledge of university faculty, promoting academic curricula aligned to sustain-able training, regardless of age, gender, academic category or field of knowledge.

This study aims to examine the impact of an organization’s internal and external corporate social responsibility (CSR) initiatives on employee job satisfaction and organizational commitment.

Drawing on the social identity perspective, the authors proposed and tested a mediation model to understand the psychological mechanisms underlying the effects of CSR. The study sample comprised 263 employees from Italian manufacturing firms.

Our findings indicate that external CSR orientation is positively associated with employee job satisfaction and organizational commitment. Furthermore, the mediating effect of job satisfaction partially explains the positive relationship between external CSR orientation and organizational commitment. Moreover, we found that the positive impact of external CSR on employee outcomes is strengthened when combined with internal CSR.

This research has practical and theoretical implications for organizations seeking to enhance employee engagement and commitment through CSR initiatives and sheds light on how CSR can shape employee attitudes and behaviors toward the organization.

This study brings a novel contribution to the field by examining the impact of both internal and external CSR initiatives on employee job satisfaction and organizational commitment.

We examine negative emotions’ influence on consumer satisfaction and loyalty when repurchasing a product or service after experiencing failures in the financial services sector.

The sample comprised 735 valid surveys of customers who encountered such service failures. An initial model incorporating 14 negative emotions was narrowed down to the most robust one, comprising three emotions, after data collection and statistical validation.

Consumer dissatisfaction is explained by affective (pleasure) rather than cognitive factors (disconfirmation) in the financial services context. Loyalty is influenced only by affective (pleasure and activation) rather than cognitive elements (disconfirmation) in the dissatisfaction generation process, indicating that loyalty is not a cognitive but an affective one. Finally, an affective judgment (activation) rather than a cognitive one (disconfirmation) explains consumer’s recommendation of a product or service despite encountering failures.

This is the first study to focus exclusively on negative emotions, revealing that the pleasure dimension is a significant antecedent of dissatisfaction. By demonstrating that emotional factors rather than cognitive assessments dominate both satisfaction and loyalty responses, this study offers a unique contribution to understanding consumer behavior after service failures in financial services, with practical implications for service recovery strategies.

Este estudio examina el impacto de las emociones negativas en la satisfacción y lealtad del consumidor al volver a adquirir un producto o servicio después de experimentar fallas en el sector de servicios financieros.

La muestra incluyó 735 encuestas válidas de clientes que enfrentaron dichas fallas en el servicio. Un modelo inicial que incorporaba 14 emociones negativas se redujo, tras la recolección de datos y la validación estadística, a un modelo más robusto que comprende tres emociones.

La insatisfacción del consumidor se explica por factores afectivos (agrado) en lugar de cognitivos (desconfirmación) en el contexto de servicios financieros. La lealtad está influenciada únicamente por elementos afectivos (agrado y activación) y no por elementos cognitivos (desconfirmación) en el proceso de generación de insatisfacción, lo que indica que la lealtad no es de naturaleza cognitiva, sino afectiva. Finalmente, un juicio afectivo (activación), más que uno cognitivo (desconfirmación), explica la recomendación de un producto o servicio por parte del consumidor, incluso tras haber enfrentado fallas.

Este es el primer estudio que se enfoca exclusivamente en las emociones negativas, revelando que la dimensión de agrado es un antecedente significativo de la insatisfacción. Al demostrar que los factores emocionales, más que las evaluaciones cognitivas, dominan tanto las respuestas de satisfacción como de lealtad, este estudio ofrece una contribución única para comprender el comportamiento del consumidor tras fallas en los servicios financieros, con implicaciones prácticas para las estrategias de recuperación del servicio.

This paper aims to examine the impact of innovation effort on exports of resource constrained emerging market firms (EMFs) and boundary conditions imposed by complementary tangible and intangible resources on this relationship, using the lens of the knowledge-based view (KBV).

Analysis is based on annualized data from 19,057 Indian firms over the period of 2009–2017, controlling for endogeneity and selection bias (using Heckman correction), firm-level controls, year and sectoral fixed effects, within robust Tobit and ordinary least squares regressions. Export intensity and R&D intensity are the key dependent and independent variables, respectively.

The baseline impact of innovation effort on exports is found to be a concave inverted U-shape, exhibiting decreasing returns. Availability of complementary resources significantly impacts the nature of this relationship by weakening it for more resource-constrained firms. Faced with relatively greater scale-related constraints, the impact of innovation effort on exports disappears. Greater process-related constraints weaken the relationship as well.

Theoretically, these findings shed light on a nuanced relationship between a firm’s search for knowledge assets and access to foreign markets within resource constrained emerging market contexts. The limitations in the use and applicability of the KBV for EMFs’ internationalization success are highlighted, with suggested directions of future research.

Long regarded as a far-fetched notion, companies from post-socialist economies (PSEs) increasingly compete with companies from advanced economies in their domestic markets and abroad. This study identifies PSE companies' motives and determinants of outward foreign direct investment (OFDI) in advanced economies.

This study analyses Slovenian business activities in Germany by juxtaposing eight Slovenian investors and three exporters using a multiple case study approach. The authors use content analysis to examine rich data from semi-structured interviews, databases and internal and external documents to provide comprehensive and in-depth insights into PSE investments in advanced economies.

The authors identify market-seeking motives and competitive advantages which differ from those of other emerging economy companies and offer theoretical suggestions. In contrast to findings from other emerging economies, the authors identify firm- and country-specific advantages, such as high technology, high service quality, a highly educated labour force, and European Union membership, which Slovene companies have employed to enter the advanced German market.

This study represents the first application of springboard theory to explain PSE company investment in advanced economies. The authors offer contextualised explanations of PSE investments in advanced host economies, which have been lacking thus far. The authors also contribute to the scarcity of studies on the effects of supranational institutions on OFDI from emerging economies.

Our paper examines how formal institutional agents influence the legitimacy of companies in a highly regulated industry. We focus on the Brazilian personal protective equipment (PPE) industry because its characteristics are particularly suited to this investigation. Companies are subject to isomorphic pressures imposed by regulatory demands they must comply with for successful market entry, and the institutional environment plays a significant role in shaping organizations’ strategic decision-making. However, customer purchasing decisions are often influenced by price rather than by an organization’s performance in pre-certification testing.

We conducted a case study, holding 13 semi-structured interviews with key stakeholders, including PPE manufacturers, their suppliers and customers, representatives from formal institutional agents, industry experts and consultants.

Our findings highlight the role of formal institutional agents in creating and implementing the rules of the institutional environment. However, we found that the regulatory framework alone has insufficient credibility to establish legitimacy for PPE manufacturers from the perspective of their consumers. This is in part because of weak regulatory oversight, manifested as the absence of enforcement through post-certification inspections, which is possibly due to mimetic isomorphism.

Our study contributes to the field of organizational legitimacy by analyzing and offering insights into the role of formal institutional agents in a regulated industry. In the empirical field, it helps organizations to understand how institutions impact customers’ perception of legitimacy in the market, paradoxically, by showing that sometimes the impact is negligible.

This study aims to examine the influence of collectivism, brand prestige and brand identification on green brand loyalty among Generation Z and older generation travellers in India. Loyal consumers are essential for the long-term success of hotels.

A single cross-sectional design is used in the study, with a total of 277 Generation Z and 299 Older generation travellers surveyed directly at three different tourist destinations in India. The PLS-SEM approach is used to analyse the data.

The study’s findings showed that among Generation Z travellers, factors such as collectivism, brand identification and brand prestige play a significant role in shaping green brand loyalty towards hotels. Furthermore, we noted that collectivism directly influences brand prestige and identification. Conversely, for the older generation, the study did not substantiate the impacts of collectivism on green brand loyalty nor the relationship between brand identification and green brand loyalty.

This study uniquely contributes to the literature by revealing generational differences in the influence of collectivism and brand factors on green brand loyalty within the Indian hotel industry.

本研究探讨了集体主义、品牌声望和品牌认同对印度 Z 世代和老一代旅行者绿色品牌忠诚度的影响。 忠诚的消费者对于酒店的长期成功至关重要。

该研究采用单一横断面设计, 直接在印度三个不同的旅游目的地对总共 277 名 Z 世代和 299 名老一代旅行者进行了调查。 PLS-SEM 方法用于分析数据。

研究结果表明, 在 Z 世代旅行者中, 集体主义、品牌认同和品牌声望等因素在塑造酒店绿色品牌忠诚度方面发挥着重要作用。 此外, 我们注意到集体主义直接影响品牌声誉和认同。 相反, 对于老一代人来说, 该研究没有证实集体主义对绿色品牌忠诚度的影响, 也没有证实品牌认同与绿色品牌忠诚度之间的关系。

这项研究揭示了集体主义和品牌因素对印度酒店业绿色品牌忠诚度影响的代际差异, 对文献做出了独特的贡献。

Este estudio examina la influencia del colectivismo, el prestigio de la marca y la identificación de la marca en la lealtad a la marca ecológica entre la Generación Z y los viajeros de la generación anterior en la India. Los consumidores leales son esenciales para el éxito a largo plazo de los hoteles.

En el estudio se utiliza un diseño transversal único, con un total de 277 viajeros de la Generación Z y 299 de la Generación Mayor fueron encuestados directamente en tres destinos turísticos diferentes en la India. El enfoque PLS-SEM se utiliza para analizar los datos.

Los hallazgos del estudio mostraron que entre los viajeros de la Generación Z, factores como el colectivismo, la identificación de marca y el prestigio de la marca juegan un papel importante en la configuración de la lealtad hacia las marcas ecológicas hacia los hoteles. Además, observamos que el colectivismo influye directamente en el prestigio y la identificación de la marca. Por el contrario, para la generación mayor, el estudio no corroboró los impactos del colectivismo en la lealtad a la marca verde, ni la relación entre la identificación de marca y la lealtad a la marca verde.

Este estudio contribuye de manera única a la literatura al revelar diferencias generacionales en la influencia del colectivismo y los factores de marca en la lealtad a las marcas ecológicas dentro de la industria hotelera india.