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The COVID-19 pandemic has brought unprecedented challenges to businesses worldwide, compelling them to swiftly adapt their strategies to the evolving landscape. This study explores the relationships between uncertainty shocks (i.e. COVID-19), strategic responses, and performance outcomes, with a specific focus on general and green strategic responses.

Drawing from a sample of sustainability-oriented exporters in different industries, we examine the impact of these responses on market, financial, and operation performance by gathering data from 212 managers in Vietnam – an emerging country, and then applying PLS-SEM for analysis.

Our findings reveal that sustainability-oriented exporters have exhibited adaptability by adopting general and green strategic responses in the face of the pandemic’s disruptions. Green strategic responses positively influence market, financial, and operational performance, underscoring the strategic significance of integrating sustainability considerations. However, while general strategic responses show alignment with uncertainty risks, they just impact operational performance, but do not significantly influence market and financial outcomes.

Future research should consider diversifying the sample to encompass a wider range of firm types and geographical locations to enhance the external validity of the results. In addition, the study does not extensively explore the mechanisms that mediate or moderate the relationships between uncertainty shocks, strategic responses, and performance outcomes.

The study’s implications guide practitioners toward agile responses that balance adaptability, sustainability, and performance. This study provides timely insights for sustainability-oriented firms, managers, policymakers, and researchers aiming to navigate disruptions effectively and sustainably.

These findings contribute to the fields of strategic management and sustainability by emphasizing the complexities of strategic responses during uncertainty shocks, and disruptions and the pivotal role of sustainability-driven strategies in enhancing performance.

Environmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.

The study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.

The ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.

These findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests’ environmental attitudes and behaviors.

The paper’s key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists’ environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists’ behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.

Project management (PM) involves planning, allocating, directing and controlling project resources within a set of predetermined objectives. The modern definition of PM has evolved and grown into a broader concept. This paper supports the notion that PM evolved into four distinct phases: PM 1.0 is primarily concerned with planning, PM 2.0 with collaboration, PM 3.0 with proactive adaptation and PM 4.0 with using innovative technologies. Research efforts tackled critical aspects of PM, but none of them provided a clear foundation for the full context of PM principles and how they complement one another. This study fills this knowledge gap by investigating the evolution of PM over time.

The authors collected a dataset of research papers between 1960 and 2022 and performed a bibliometric analysis on the collected dataset to isolate the main trends that define the evolution of PM phases.

Results show that all PM phases overlap in terms of overarching themes, concepts, principles and contributions. More importantly, PM 5.0 may be around the corner to facilitate effective and efficient handling of time, cost, scope and risks within the ever-growing complexity of project initiatives.

This paper provides a data-driven study for a holistic understanding of the key trends in PM and the associated expectations of future research directions. This will be of interest to stakeholders within the overall PM domain and multidisciplinary work related to the construction industry.

To extend consumer–brand relationship research to the satisfaction of social needs, we introduce a new construct to assess consumer propensity to develop brand relationships based on the satisfaction of social needs through brands and provide a scale to measure this construct.

We implement a two-stage procedure based on the literature and expert judgments to formulate questions based on questionnaire data, and refinement processes and validation analyses are applied to measure the validity and reliability of the scale.

We developed a scale for measuring consumer propensity for establishing brand relationships that covers five dimensions: belonging, control, understanding, self-enhancement and trust. The scale was validated and found to be reliable.

This research could benefit from model testing using samples from outside the USA, thus incorporating the role of culture and considering behavioral outputs.

The identification and operationalization of the propensity to relate to brands are important in market segmentation for more efficiently deepening brand relationships. Additionally, this conceptualization improves our understanding of the elements that contribute to the relationship between brands and consumers: belonging, control, understanding, self-enhancement and trust.

Although the consumer–brand relationship is recognized in the literature, the satisfaction of social needs via this relationship has been ignored. This paper aims to enhance our understanding of person–brand relationships by proposing a scheme for analyzing the degree of need satisfaction facilitated by this relationship.

This paper aims to provide a full introduction, new classification, comparison and investigation of the challenges as well as applications of layerless 3D printing, which is one of the industry 4.0 pioneers.

Given the significance and novelty of uniform 3D printing, more than 250 publications were collected and reviewed in an unbiased and clear manner.

As a result, the majority of uniform parts printed in polymer form are known up to this point. In a novel division for better researchers’ comprehension, uniform printing systems were classified into three categories: oxygen inhibition (OI), liquid lubrication (LL) and photon penetration (PP), and each was thoroughly investigated. Furthermore, these three approaches were evaluated in terms of printing speed, precision and accuracy, manufacturing scale and cost.

The parameters of each approach were compared independently, and then a practical comparison was conducted among these three approaches. Finally, a variety of technologies, opportunities, challenges and advantages of each significant method, as well as a future outlook for layerless rapid prototyping, are presented.