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Article
Publication date: 7 February 2025

Lin fang Wang, Brian Yim, Doori Song and Yi Zhang

Adopting the context, input, process and product (CIPP) evaluation assessment model, this study aims to achieve three objectives: (1) to identify the characteristics of…

Abstract

Purpose

Adopting the context, input, process and product (CIPP) evaluation assessment model, this study aims to achieve three objectives: (1) to identify the characteristics of educational activities conducted by the International Table Tennis Federation (ITTF) museum; (2) to explore the key factors that promote and optimize the educational objectives of the ITTF museum and (3) to develop a framework that attempts to unpack the complex and dynamic processes of activities conducted by the ITTF museum.

Design/methodology/approach

A qualitative research using in-depth interviews was conducted to explore the functions and activities of the ITTF museum.

Findings

The path of educational activities carried out is expressed in four aspects: (1) educational background including philosophy and purpose, advantages possessed and the learning needs and readiness of the audience; (2) the resource input includes resource allocation, venue structure, funding channels and the basis of activity program design; (3) the educational activity process includes external cooperation and exchange, the specific content of the activity programs, the teaching strategies and methods during the activities and the response to the challenges of the epidemic and (4) the results of the activities include the number of audience and population distribution, evaluation and feedback of the activities, ways and means of promoting the activities and difficulties and challenges faced.

Research limitations/implications

In the follow-up studies, quantitative research can be conducted by developing a questionnaire based on the current study’s findings. Evaluation scales can be set to continue to enrich and improve the uncovered research content, which is conducive to promoting the objectives of the ITTF museum and giving full play to the educational function, thus enriching the research of sports museums.

Originality/value

The contributions of this study are as follows. First, it enriches the application of the CIPP assessment model in the context of sports museums. It helps the ITTP museum better perform its educational function and provides a reference for future activities of sports museums.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 2 July 2024

Zeinab Zaremohzzabieh, Seyedali Ahrari, Haslinda Abdullah, Rusli Abdullah and Mahboobeh Moosivand

This study aims to meta-analytically investigate the impact of educational technology interventions on the development of creative thinking in educational settings. In recent…

Abstract

Purpose

This study aims to meta-analytically investigate the impact of educational technology interventions on the development of creative thinking in educational settings. In recent years, the debate among researchers has persisted regarding the impact of various educational technologies, including interactive learning environments, digital instruction and platforms, and educational games and robotics, on students' creative thinking in diverse educational settings due to inconsistent findings.

Design/methodology/approach

This study, conducting a meta-analysis by synthesizing 35 relevant empirical studies with 2,776 participants, aims to investigate the association between educational technology interventions and the Torrance Tests of Creative Thinking (TTCT) and its subscales (fluency, flexibility, originality and elaboration).

Findings

No evident publication bias was found. From a general perspective, the results demonstrate a moderate level of influence of educational technology on the overall TTCT scale, with high heterogeneity attributed to the adopted instruments, mixed methods and target outcomes. Additionally, the results indicate that only three of the TTCT subscales (fluency, flexibility and originality) are influenced by educational technologies. Among the interventions, interactive learning environments yielded medium to the largest mean effect size. Furthermore, moderator analyses suggest that the effects of interventions on two subscales of TTCT (flexibility and originality) are moderated by school types, research design and the duration of intervention. The conclusion drawn is that interventions promoting students' creative thinking in different educational settings are efficacious.

Originality/value

Despite the low homogeneity of the results, which might have influenced the findings, the large fail-safe N suggests that these findings are robust. The study examined potential causes of heterogeneity and emphasized the importance of further research in this area.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 25 October 2024

Luning Zang, Wenxiao Xiong, Yuying Liu and Ting Dai

To investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic…

Abstract

Purpose

To investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic changes in these behaviors.

Design/methodology/approach

We used cognitive appraisals and coping theory as well as justice theory, to analyze comment data from the Xiaomi Community with natural language processing and binary logistic regression.

Findings

Our results indicate that cognition and emotion are unnecessary for positive customer engagement. Users expressing different cognitions and emotions exhibit varied positive engagement behaviors. The behavioral dimension was the most frequently combined, followed by the affective and cognitive dimensions. Managers should adopt material or spiritual incentives to encourage users with positive emotions and cognition to become loyal. Additionally, addressing comments with distributive justice cognition can promote positive customer engagement.

Originality/value

This study clarifies the complex interplay between cognition, emotion and customer engagement behaviors, providing actionable insights for brand managers to foster customer loyalty and positive customer engagement.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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