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This research investigates the impact of blockchain technology utilization (BTU) on corporate social responsibility (CSR) through the complementarity role of supply chain transparency (SCT) capabilities while also considering supplier risks.

This research tested hypotheses using covariance-based structural equation modeling using survey data from 197 managers who held decision-making responsibilities in supply chain operations.

The findings suggest that BTU improves CSR via increasing SCT. Supplier risk also plays a role, where engagement with risky suppliers magnifies the positive impact of BTU on SCT, mitigating risks and improving CSR goals. SCT was founded as a full mediator between BTU and CSR, emphasizing its significant role in promoting CSR practices which are becoming more crucial in the global supply chain.

Data were collected via the Prolific data collection platform. An avenue for future investigation could involve replicating or extending this research with participants from additional sources.

This research underscores the significance of employing transparent processes by embracing blockchain technology for better CSR practices. SCT promotes responsible corporate practices for customers’ growing concern for sustainability. This will help businesses to get a competitive advantage by ensuring customers’ concerns for CSR.

Besides the well-known feature of BTU for secure transactions, the findings of this study underscore the value of adopting blockchain technology for better CSR through SCT by being one of the few empirical studies to focus on the utilization of blockchain technology for sustainability practices.

To understand how retail companies are using TikTok, a short-form video social media platform, this study investigates the use of relationship cultivation strategies and message appeals in TikTok videos posted by the top 100 retail companies. The study also examines the extent to which these strategies influence public engagement on TikTok.

A quantitative content analysis was conducted to analyze the use of relationship cultivation strategies and message appeals by the top 100 retail companies on TikTok. The study also applied negative binomial regression to assess the impact of these strategies on public engagement.

The findings show that the positivity strategy was the most frequently used relationship cultivation strategy, followed by networking and assurance. The analysis also revealed that about half of the videos employed at least one message appeal. The use of relationship cultivation strategies and message appeals had significant effects on public engagement.

This study is one of the first to examine the role of relationship cultivation strategies and message appeals in enhancing social media engagement for companies on TikTok.