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The agri-food industry is experiencing a revolutionary shift due to the introduction of Industry 4.0 technologies to improve efficiency, transparency and sustainability. The importance of agri-food supply chains (AFSC) in promoting sustainability is expanding as the globe struggles with issues including resource scarcity, climate change and population growth. In order to better understand how Industry 4.0 might improve sustainability in a world that is changing quickly, this work aims to focus on identifying various sustainability assessment factors influencing AFSC to increase overall sustainability, minimize resource consumption, cut waste and streamline operations.

Important sustainability assessment factors are identified from the past academic literature and are then validated using the fuzzy-Delphi method. A method called decision-making trial and evaluation laboratory (DEMATEL) is used to examine and analyze structural models with complex causal linkages. The results are then validated using sensitivity analysis.

The factors that emerged as the highest ranked for evaluating the sustainability of Industry 4.0 in AFSC are market competitiveness, and knowledge and skill development, followed by resource efficiency. Industry 4.0 technologies are essential for increasing the marketability of agricultural products because of the major implications of market competitiveness. The significance of knowledge and skill development draws attention to Industry 4.0’s contribution to the promotion of chances for farmers and agricultural employees to increase their capability.

By outlining the nexus between Industry 4.0 technologies and sustainability, the study presents a comprehensive framework that would be relevant for researchers, policymakers and industry stakeholders who want to leverage Industry 4.0 technology to build more sustainable AFSC in the future. The study findings can help the farmers or producers make sensible choices that adhere to sustainability standards and guarantee long-term financial viability.

The originality of this work lies in the identification of sustainability assessment factors especially for AFSC in the era of digitalization which has not been discussed previously.

Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled, and when the allegation is found to be baseless).

We study comments posted by followers of two falsely alleged social media influencers (SMI) on their YouTube and Instagram channels. Latent Dirichlet allocation (LDA) followed by netnography is used for thematic analysis. LDA is a social media topic modeling method that processes a statistically representative set of words to explain the tone and tenor of qualitative conversations. A sentiment analysis of the comments is done using SentiStrength.

When an allegation is leveled initially, the response from followers is overwhelmingly negative toward the influencer owing to moral coupling. However, when the allegations are proven to be false, the followers return to a positive opinion of the influencer, owing to feelings of dissonance and guilt.

The study contributes to the fields of influencer marketing, cognitive dissonance and moral reasoning. It highlights how endorsers can take advantage of the positive sentiment that arises once an accused SMI’s transgression is proven false.

This study introduces the concept of “Sentiment Reversal,” which is exhibited in the social media space. In this phenomenon, sentiments move from negative to positive toward the falsely accused SMI as they are vindicated of the previous charge.

Recent worldwide developments have altered how businesses operate. As a result, when making business decisions, the emphasis for many industries has shifted towards digital adoption to ensure sustainability, and the food supply chain is no exception. However, a substantial gap exists in assessing the barriers to a digitised food supply chain enabled by Industry 5.0 technologies. This study strives to bridge the gap by identifying and assessing the barriers to improved traceability.

For this study, a mixed method approach was used encompassing both qualitative and quantitative techniques, including an online survey, exploratory factor analysis (EFA), and the fuzzy evidential reasoning approach (FERA). The literature survey and expert opinion first yielded a list of 18 barriers, which were subsequently examined using EFA. As a result, four barriers were removed. The remaining 14 barriers were then assessed using FERA from the perspectives of the Technology, Organisation and Environment (TOE) framework. Further, a sensitivity analysis was performed to test the model’s reliability.

The present study resulted in the prioritisation of barriers from the TOE perspective. According to the findings, the top three barriers that impede the traceability of Industry 5.0-enabled digital food supply chains are Limited Digital and Physical Infrastructure, Inadequate Capital Investment, and the Intricate Supply Chain Framework.

The findings from this research will prove valuable for decision-makers, practitioners and policymakers in developing methods for improving traceability within the digital food supply chain. Concerned stakeholders may use the findings to identify and take immediate action for better decision-making.

This study’s originality lies in its position as one of the first to identify and examine the challenges to better traceability in an Industry 5.0-enabled digital food supply chain. It also adds value by broadening the TOE framework’s scope in the Industry 5.0-enabled digital food supply chain context.

The domains of Industry 4.0 and Smart Farming encompass the application of digitization, automation, and data-driven decision-making principles to revolutionize conventional sectors. The intersection of these two fields has numerous opportunities for industry, society, science, technology and research. Relatively, this intersection is new, and still, many grey areas need to be identified. This research is a step toward identifying research areas and current trends.

The present study examines prevailing research patterns and prospective research prospects within Industry 4.0 and Smart Farming. This is accomplished by utilizing the Latent Dirichlet Allocation (LDA) methodology applied to the data procured from the Scopus database.

By examining the available literature extensively, the researchers have successfully discovered and developed three separate research questions. The questions mentioned above were afterward examined with great attention to detail after using LDA on the dataset. The paper highlights a notable finding on the lack of existing scholarly research in the examined combined field. The existing database consists of a restricted collection of 51 scholarly papers. Nevertheless, the forthcoming terrain harbors immense possibilities for exploration and offers a plethora of prospects for additional investigation and cerebral evaluation.

This study examines the Industrial Revolution's and Smart Farming's practical effects, focusing on Industry 4.0 research. The proposed method could help agricultural practitioners implement Industry 4.0 technology. It could additionally counsel technology developers on innovation and ease technology transfer. Research on regulatory frameworks, incentive programs and resource conservation may help policymakers and government agencies.

The paper proposes that the incorporation of Industry 4.0 technology into agricultural operations can enhance efficiency, production and sustainability. Furthermore, it highlights the significance of creating user-friendly solutions specifically tailored for farmers and companies. The study indicates that the implementation of supportive legislative frameworks, incentive programmes and resource conservation methods might encourage the adoption of smart agricultural technologies, resulting in the adoption of more sustainable practices.

This study examines the Industrial Revolution's and Smart Farming's practical effects, focusing on Industry 4.0 research. The proposed method could help agricultural practitioners implement Industry 4.0 technology. It could additionally counsel technology developers on innovation and ease technology transfer. Research on regulatory frameworks, incentive programs and resource conservation may help policymakers and government agencies.

Based on a thorough examination of existing literature, it has been established that there is a lack of research specifically focusing on the convergence of Industry 4.0 and Smart Farming. However, notable progress has been achieved in the field of seclusion. To date, the provided dataset has not been subjected to analysis using the LDA technique by any researcher.

Based on Indian conceptualisation of workplace spirituality, this study aims to examine the linkage between four dimensions of workplace spirituality (swadharma, authenticity, lokasangraha and sense of community) and work-to-family (WTF) enrichment. It also explored the mediating effect of psychological and social capital and the moderating effect of gratitude.

A sample of 387 women employees of Indian hospitality industry was collected in three waves. The collected data were analysed in three stages. Firstly, reliability, validity and multicollinearity were assessed using appropriate statistical measures like Cronbach’s alpha, composite reliability and average variance explained. Secondly, the relationship between four dimensions of workplace spirituality and WTF enrichment were examined using correlation and hierarchical regression. Several demographic variables like marital status, age, experience and income level were controlled. Thirdly, the moderating effect of gratitude and mediating effects of psychological and social capital were analysed using PROCESS macro.

The results showed adequate reliability and validity estimates. Also, four dimensions of Indian workplace spirituality were significantly related to WTF enrichment with these dimensions of workplace spirituality collectively explaining 46.8% variations in WTF enrichment. The results also concluded significant meditating effect of psychological and social capital. It also asserted significant moderating effect of gratitude.

The study is based on longitudinal data collected to test seven hypotheses of the study.

This paper aims to examine the structure and content of religious tourism destination image through the reviews of visitors to Makkah and Medina, two of the world’s most popular Muslim pilgrimage sites.

This is an exploratory netnographic study of the 913 reviews posted on TripAdvisor from 2018 to 2022. The structure (dimensions and attributes) and content (variables) comprising the construct of religious tourism destination image emerge through manual thematic analysis and confirmed through content analysis.

Religious tourism destination image is a three-dimensional – cognitive, affective and conative – construct comprising both religion-specific, generally sacred and secular variables in a single, indivisible crystallization of experience.

Destination marketing organizations and marketers of tourism enterprises should regularly analyze visitor reviews posted on social media and carefully manage all variables of the religious tourism destination image, specifically stressing the religious aspect.

To the best of the authors’ knowledge, this is the first systematic analysis of the structure and content of religious tourism destination image based on detailed consumer evaluations and unprompted storytelling.

The coronavirus disease 2019 (COVID-19) epidemic has given an upsurge to online retailing in Pakistan. This shift has escalated the issues about privacy concerns among consumers. Keeping in view the growing concerns, the objective of this study is to investigate customer patronage in online shopping and the role of privacy concerns in this relationship.

To generalize the relationship between antecedents and outcomes of privacy concerns, a cross-disciplinary macro model was used. Data were collected through a survey method from the consumers who used credit and debit cards during online shopping.

Results show that government regulations have a significant positive relationship with privacy concerns and customer patronage. Privacy concerns are found to have a significant negative relationship with organizational ethical care while customer patronage was found to have a significant positive relationship with organizational ethical care. Customer patronage was also found to have a significant negative relationship with privacy concerns. Privacy concerns mediated the relationship between government regulations and customer patronage, whereas privacy concerns does not mediate the relationship between organizational ethical care and customer patronage.

The research adds to the existing literature and highlights the customer behavior toward online shopping/e-commerce in developing economies. The research gives a direction to stakeholders to counter privacy concerns and ensure safer e-commerce practices.

This paper aims to investigate the impact of perceived usefulness of online reviews and crowd cues on restaurant selection. In addition, the authors also examine the moderating role of perceived crowding and gender in this process.

The proposed hypotheses were tested with survey data (N = 200) collected from customers visiting full-service restaurants in Malaysia. The data were analyzed using SEM through Smart PLS.

The findings supported that the perceived usefulness of online reviews and perceived crowding have a positive effect on a consumer's purchase intentions, i.e. their decision of restaurant selection. Besides, a higher level of perceived crowding strengthens the relationship between the perceived usefulness of online reviews and their purchase intentions. This finding delineates that consumers prefer to dine in a crowded place with useful online reviews in an unfamiliar place. Finally, the results show that the effect of the usefulness of online reviews on purchase intentions does not vary with respect to gender (no significant contingent effect). However, the effect of perceived crowding varies with respect to gender – male customers have higher intentions to join crowded restaurants as compared to females.

Limitation of this study is its cross-sectional research design; data were collected in a single time frame. Longitudinal research design can be used to get in-depth knowledge of this phenomenon. Secondly, a non-probability sampling technique was used in this study, future research can used probability sampling technique to enhance generalizability of the study. Moreover, this study focused on the human crowding aspect, future studies can cover both aspects of crowding (human crowding and spatial crowding) in retailing or other service sectors (Blut and Iyer, 2020).

This study has multiple practical implications.

This study extends the current research on usefulness of online reviews and perceived crowding by investigating its direct and conditional effects. Specifically, the authors contribute in extant research by explaining its differential effects for male and female customers, when they select which restaurants to dine.