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The purpose of this paper is to provide an organizing lens for viewing the distinct contributions to knowledge production from those research communities addressing the impact of competitive strategy on company performance in general, and the influence of cost leadership and differentiation strategy on organizational performance in detail.

The research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed by illustrating the research title, objectives, method, data analysis, sample size, variables and country.

The main factor that influenced the competitive strategy is strategic growth; strategic growth has a significant influence on competitive strategy. Furthermore, competitive strategy will boost firm network, performance measurement and organization behavior. In the same way, the internal goal factor will enhance organizational effectiveness. Also, a differentiation strategy will support management practice factors, strategic positions, product price, product characteristics and company performance.

This study contributes to the literature by identifying a framework of competitive strategy factors, company performance factors, cost leadership strategy factors, differentiation strategy factors and competitive strategy with global market factors. This study provides a complete picture and description of the resulting body knowledge in competitive strategy and organizational performance.

There is currently a gap in the research regarding the effect of corporate culture on corporate innovation capability. Based on cultural hierarchy theory, in this paper, we explore the interactions between cultural factors and innovation capability in emerging market firms (EMFs). We discuss the mechanisms by which incentive, institutional, and vibrant corporate cultures influence corporate innovation capability. Furthermore, we consider the transformation of artificial general intelligence (AGI) from a tool into a colleague and how this affects the relationship between corporate culture and innovation capability.

An online questionnaire was distributed to corporate employees to explore their attitudes towards AGI and corporate culture. In total, 523 valid questionnaires were empirically analysed using partial least squares structural equation modelling and multigroup analysis (MGA).

The results showed that incentive culture, institutional culture, and vibrant culture had a positive impact on corporate innovation capability. MGA revealed significant differences between employees who considered AGI a tool and those who considered it a colleague. Employees who treated AGI as a colleague were likely to be influenced by a vibrant culture, whereas employees who treated AGI as a tool were likely to be influenced by an incentive or institutional culture.

Building on cultural hierarchy theory, our study provides a new theoretical framework to enrich current research on the relationship between corporate culture and AGI. The study can help EMF managers adjust incentive and institutional cultures before AGI shifts from being a tool to a colleague and negatively impacts innovation capacity.

This study explores the complex interaction of environmental policies on corporate cash and capital investment decisions.

The study utilizes a 10-year dataset from 2010 to 2019, comprising publicly listed firms from 10 prominent Asian countries. The analysis was conducted by employing the System GMM.

The regression has revealed that most of the business investments are negatively affected by environmental regulation (ENR), while green innovation (GNI) is positively significant to investments. Moreover, we indicated that ENR raises the cash balance, while GNI tends to reduce it. There was a strong negative correlation found between cash reserves and investment; this implies a crowding-out effect: excess liquidity dilutes the propensity for capital expenditure. The findings emphasized cash balances as a moderator in the relationship between environmental policies and investments. More specifically, maintaining greater cash reserves is an insulating mechanism against the otherwise damaging impact of stringent ENR on corporate investment decisions and a protective measure for financial soundness against external environmental stress.

It is especially important considering the heterogeneous effects obtained across high-income, upper-middle-income and lower-middle-income countries, responding differentially to environmental policies. The results show support for a balanced integration of fiscal incentives, subsidies or tax credits, especially in lower-middle-income countries, to promote sustainable practices without imposing prohibitive compliance costs.

The current analysis supplements the new insights regarding the transformation channel of environmental policies into industrial investment and how cash holdings diversify this channel.