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This study aimed to examine consumers’ impulse purchases of luxury products in the metaverse, specifically by exploring how consumers’ motivational and emotional experiences affect virtual luxury product purchases in the metaverse.

An online survey was administered to a total of 230 users of various metaverse platforms in China. The data were analysed using partial least squares structural equation modelling (PLS-SEM) disjoint two-stage approach.

The findings indicated that motivational experience (goal importance and goal interest) and positive emotion (fantasy, feeling and fun) have positive effects on impulse buying of luxury products in the metaverse, but none for negative emotions (loneliness and isolation).

This study indicated that understanding and leveraging consumers’ motivational experiences and positive emotions can drive their impulse buying behaviour of luxury products in the metaverse, hence providing virtual and brand retailers with a testbed for their products before they launch in the physical market.

This study enriches our comprehension of consumers’ metaverse luxury purchases by delving into the impacts of motivational and emotional experiences on impulse buying behaviours.

The Indonesian Waqf Board and United Nation Development Program are developing green waqf in Indonesia. Development of green waqf in Indonesia as a response to save the earth from environmental damage and other social impacts. This paper aims to measure public perceptions about willingness to participate in making donations to the green waqf program in Indonesia.

Modifying the Theory of Reasoned Action framework, questionnaire data were collected from 311 Muslims in Indonesia. Data were analyzed using the partial least squares structural equation modeling method.

The findings show that attitude, subjective norm, product knowledge and trust influence the Muslims in Indonesia to donate to green waqf. In contrast, Islamic religiosity harms the intention to donate in green waqf but is insignificant.

This research was conducted using a quantitative approach with a limited sample of several communities, so the results cannot be generalized. Further investigation needs to be carried out by involving a more diverse sample to get better results. However, the results of this study can be used as an illustration of how Muslims behave in donating green waqf.

These results imply that to develop green waqf in Indonesia, especially in attracting waqf candidates willing to make donations, waqf institutions must carry out engineering to shape the attitude of prospective donors through various activities such as socialization and education of the green waqf program. Waqf institutions must also build public trust by involving public figures to campaign for the green waqf program. This will likely increase prospective donors’ active participation in donating their money to develop green waqf in Indonesia.

Waqf is a severe concern for the Indonesian Government, including waqf for the environment. To the bets of the authors’ knowledge, this paper is the first attempt to look at the behavior of the green waqf model in Indonesia. Thus, the acceleration of waqf development can be realized and is expected to impact the community significantly.

This study aims to evaluate and compare the occurrence of sweet craving and eating practices related to the consumption of sweets among undergraduate students of health courses in Brazil and Spain, as well as associated factors.

Sociodemographic data, presence of sweet craving and characterization of practices related to the consumption of sweets were assessed.

The prevalence of sweet craving was higher among Brazilian students (46.6% vs. 32.9%, p = 0.020). The percentage of students who reported they could not resist the sweet cravings (p < 0.001); consumed sweets to feel better (p < 0.001); ate increasingly higher quantities of sweets (p < 0.001); and consumed more sweets than intended (p < 0.001), was also higher among Brazilian ones. Gender, age and college major were not associated with sweet craving. However, the fact that students were Brazilian was independently associated with consuming sweets to feel better [odds ratio (OR): 4.02; 95% confidence interval (CI95%): 2.39–6.77], eating increasingly higher quantities of sweets (OR: 5.79; CI95%: 2.86–11.71) and always eating more than intended (OR: 3.33; CI95%: 2.03–5.46). Body mass index (BMI) was independently associated with sweet craving in both countries (OR: 1.09; CI95%: 1.03–1.16). The results of the present research show that cultural elements are interwoven with craving and eating practices related to sweets.

The manuscript investigated the occurrence of sweets cravings and eating habits related to the consumption of sweets among university students of health courses in Brazil and Spain, as well as the associated factors. The results highlight the influence of cultural elements on eating practices related to sweets. The research is relevant to the journal Nutrition and Food Science for its contribution to understanding cultural differences in food choices and their impact on health, which can inform strategies to promote healthy eating habits in different contexts.