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Given the growing use of virtual reality (VR) technology in marketing, our research focuses on the development trajectory of research in the marketing field from 2012 to 2022 to identify essential phases and sub-trends within this topic.

This study employs a main path analysis (MPA) methodology to analyze academic articles related to VR in marketing from the Web of Science database.

The research on VR in marketing has experienced significant growth over the past 10 years and is projected to continue thriving in the future. During the past decade, research in this field has transitioned from exploring VR affordances in marketing to realizing the potential of VR in marketing. From the information systems perspective, the three primary research trends that have garnered the most attention from researchers are VR technology as an artifact, marketers’ motivational approach and consumers’ motivational approach. With the continual advancement of VR technology, the research trend of Metaverse marketing will gradually displace VR in marketing.

To the best of our knowledge, this is the first research using MPA to explore the development trajectory of VR in marketing and provide a comprehensive picture of it under the Affordance-Actualization theory.

This paper examines the evolution of massive open online courses (MOOCs) literature over the past 15 years and identifies its significant developments.

Utilizing main path analysis (MPA) on a dataset of 1,613 articles from the Web of Science (WoS) databases, the authors construct the main pathway in MOOC literature through a citation analysis. Pajek software is used to visualize the 34 influential articles identified in the field.

Three phases emerge in MOOC research: connectivism as a learning theory, facilitating education reform and breaking barriers to MOOCs adoption. Multiple-Global MPA highlights sub-themes including self-regulated learning (SRL), motivation, engagement, dropouts, student performance and the impact of COVID-19.

First, data limitations from the WoS core collection might not cover all research, but using reputable sources enhances data validity. Second, despite careful algorithm selection to enhance accuracy, there remains a limitation inherent in the nature of citations. Such biased citations may result in findings that do not fully align with scholars' perspectives.

The authors' findings contribute to the understanding of MOOCs literature development, enabling educators and researchers to grasp key trends and focus areas in the field. It can inform the design and implementation of MOOCs for more effective educational outcomes.

This study presents novel methodologies and important findings for advancing research and practice in MOOCs.

The purpose of this study is to perform bibliometric analysis to systematically and comprehensively examine the current landscape of digital knowledge, integration and performance in the transformation of sustainability accounting, reporting and assurance.

This research uses a systematic literature review, following the Scientific Procedures and Rationales for Systematic Literature Review protocol and uses various bibliometric and performance analytical methods. These include annual scientific production analysis, journal analysis, keyword cooccurrence analysis, keyword clustering, knowledge gap analysis and future research direction identification to evaluate the existing literature thoroughly.

The analysis reveals significant insights into the transformative impact of digital technologies on sustainability practices. Annual scientific production and journal analyses highlight key contributors to the adoption of digital technologies in sustainability accounting, reporting and assurance. Keyword cooccurrence analyses have identified key themes in sustainability accounting, reporting and assurance, highlighting the transformative role of digital technologies such as artificial intelligence (AI), blockchain, Internet of Things (IoT) and big data. These technologies enhance corporate accountability, transparency and sustainability by automating processes and improving data accuracy. The integration of these technologies supports environmental, social and governance (ESG) reporting, circular economy initiatives and strategic decision-making, fostering economic, social and environmental sustainability. Cluster-by-coupling analyses delve into nine broader revealing that IoT improves ESG report accuracy, eXtensible Business Reporting Language structures ESG data and AI enhances life cycle assessments and reporting authenticity. In addition, digital transformation impacts environmental performance, big data optimizes resource use and edge computing improves eco-efficiency. Furthermore, this study identifies avenues for future research to advance the understanding and implementation of digital technology in sustainability accounting, reporting and assurance practices.

Academically, this research enriches the understanding of how digital technologies shape sustainability practices and identifies gaps in digital knowledge and integration. Practically, it provides actionable insights for organizations to improve sustainability reporting and performance by effectively leveraging these technologies. Policy-wise, the findings advocate for frameworks supporting the effective implementation of these technologies, ensuring alignment with global sustainability goals.

This study offers a detailed analysis of the performance and intellectual framework of research on implementing digital technology in sustainability accounting, reporting and assurance. It highlights the evolving research landscape and emphasizes the need for further investigation into how emerging technologies can be leveraged to achieve sustainability goals.

The Penrose effect, or the limitation of the growth rate during expansion due to managerial constraints, has been examined in the context of business diversification, withdrawal and MNE’s foreign direct investment, primarily in the for-profit sector. However, insufficient attention has been paid to its impact on professional service firms, particularly in the context of their expansion through service exports. The main purpose of this study is to examine the Penrose effect in the internationalization of professional service firms through service exports.

This study focuses on large Japanese patent firms as traditional professional service firms and constructs panel data for 48 large patent firms over the observation period from 2002 to 2010 to test our hypotheses.

Our results demonstrate a negative relationship between degree of internationalization and international business growth, thus confirming the Penrose effect. Furthermore, we found that the degree of internationalization has a curvilinear relationship with international business growth and that institutional distance does not have a negatively moderating effect on the relationship between the degree of internationalization and international business growth.

This study made a theoretical contribution to Penrose's growth theory and previous studies on international management and professional service firms and international management by showing that the Penrose effect can be observed in the international expansion of professional service firms through service exports. Moreover, this study identifies the factors that modify the Penrose effect, thereby making a significant theoretical contribution.

The study aims to draw lessons from other countries and propose a framework for developing smart libraries in transformation in South Africa. The framework will be useful to policymakers and scholars in library and information science.

This study used a qualitative approach based on a systematic literature review and the researchers’ experience concerning the transformation of smart libraries in South Africa. The researchers selected databases to access full-text, abstract or full-text linking facilities. The researchers generated the study’s literature review using keywords derived from themes. The keywords used include “smart libraries,” “functions of smart libraries” and “smart library infrastructure,” based on the objectives of the study.

The findings reveal that developing smart libraries in South Africa is feasible, but all stakeholders must cooperate and collaborate to create smart libraries. The findings of this study show that South Africa can draw lessons from other countries on the way forward in developing smart libraries. The results indicate that lack of funding, digital infrastructure and technical skills are among the factors inhibiting the development of smart libraries.

The issue of smart libraries has become a key on the agenda on a global scale, and South Africa is no exception to such developments. This study proposes a framework for developing smart libraries based on lessons learned within and outside South Africa.

This paper aims to identify modern construction techniques for affordable housing, such as prefabrication and interlocking systems, that can save time and cost while also providing long-term sustainable benefits that are desperately needed in today's construction industry.

The need for housing is growing worldwide, but traditional construction cannot cater to the demand due to insufficient time. There should be some paradigm shift in the construction industry to supply housing to society. This paper presented a state-of-the-art review of modern construction techniques practiced worldwide and their advantages in affordable housing construction by conducting a systematic literature review and applying the backward snowball technique. The paper reviews modern prefabrication techniques and interlocking systems such as modular construction, formwork systems, light gauge steel/cold form steel construction and sandwich panel construction, which have been globally well practiced. It was understood from the overview that modular construction, including modular steel construction and precast concrete construction, could reduce time and costs efficiently. Further enhancement in the quality was also noticed. Besides, it was observed that light gauge steel construction is a modern phase of steel that eases construction execution efficiently. Modern formwork systems such as Mivan (Aluminium Formwork) have been reported for their minimum construction time, which leads to faster construction than traditional formwork. However, the cost is subjected to the repetitions of the formwork. An interlocking system is an innovative approach to construction that uses bricks made of sustainable materials such as earth that conserve time and cost.

The study finds that the prefabrication techniques and interlocking system have a lot of unique attributes that can enable the modern construction sector to flourish. The study summarizes modern construction techniques that can save time and cost, enhancing the sustainability of construction practices, which is the need of the Indian construction industry in particular.

This study is limited to identifying specific modern construction techniques for time and cost savings, lean concepts and sustainability which are being practiced worldwide.

Modern formwork systems such as Mivan (Aluminium Formwork) have been reported for their minimum construction time which leads to faster construction than traditional formwork.

The need for housing is growing rapidly all over the world, but traditional construction cannot cater to the need due to insufficient time. There should be some paradigm shift in the construction industry to supply housing to society.

This study is unique in identifying specific modern construction techniques for time and cost savings, lean concepts and sustainability which are being practiced worldwide.

The purpose of this study is to evaluate the tea stem natural dye was extracted from tea stem waste and applied to dyeing silk fiber, after which the properties of dyed samples were tested and analyzed.

The dyeing process was optimized using the response surface methodology (RSM) approach. Dyeing temperature, pH and time were chosen as variables and the color difference value as a response. The properties of dyed samples were tested and analyzed.

The optimized dyeing process was as follows: dyeing temperature 70°C, pH 3.5 and time 110 min. The K/S and color difference value of silk fiber dyed with the optimal process dye enzymatic oxidation with laccase was 1.4 and 27.8, respectively. The silk fiber dyed has excellent color fastness, antioxidant and antibacterial property, which greatly increases the added value of the dyed products. Furthermore, the optimized dyeing process did not significantly affect the strength properties and handle of the silk fiber.

Researchers have not used statistical analysis to optimize the process of dyeing process of silk fiber by tea stem natural dye enzymatic oxidation with laccase using response surface methodology. Additionally, this dyeing process was a low-temperature dyeing process, which not only saves energy consumption and reduces silk fiber damage but also obtains superbly dyeing results and biological functional properties, achieve the effects of waste utilization and clean dyeing.

The Internet of Things (IoT) offers substantial potential for improving efficiency and effectiveness in various applications, notably within the domain of smart construction. Despite its growing adoption within the Architecture, Engineering, and Construction (AEC) industry, its utilization remains limited. Despite efforts made by policymakers, the shift from traditional construction practices to smart construction poses significant challenges. Consequently, this study aims to explore, compare, and prioritize the determinants that impact the acceptance of the IoT among construction practitioners.

Based on the integrated model of Unified Theory of Acceptance and Use of Technology (UTAUT2), Task-Technology Fit (TTF), and perceived risk. A cross-sectional survey was administered to 309 construction practitioners in China, and the collected data were analyzed using structural equation modeling (SEM) to test the proposed hypotheses.

The findings indicate that TTF, performance expectancy, effort expectancy, hedonic motivation, facilitating conditions, and perceived risk exert significant influence on construction practitioners’ intention to adopt IoT. Conversely, social influence and habit exhibit no significant impact. Notably, the results unveil the moderating influence of gender on key relationships – specifically, performance expectancy, hedonic motivation, and habit – in relation to the behavioral intention to adopt IoT among construction practitioners. In general, the model explains 71% of the variance in the behavioral intention to adopt IoT, indicating that the independent constructs influenced 71% of practitioners’ intentions to use IoT.

These findings provide both theoretical support and empirical evidence, offering valuable insights for stakeholders aiming to gain a deeper understanding of the critical factors influencing practitioners’ intention to adopt IoT. This knowledge equips them to formulate programs and strategies for promoting effective IoT implementation within the AEC field.

This study contributes to the existing literature by affirming antecedents and uncovering moderators in IoT adoption. It enhances the existing theoretical frameworks by integrating UTAUT2, TTF, and perceived risk, thereby making a substantial contribution to the advancement of technology adoption research in the AEC sector.

Environmental, social and governance (ESG) performance has received significant attention around the world. Could robust ESG performance become a new advantage for supporting companies’ outward foreign direct investment (OFDI) in emerging markets? Prior studies have not articulated the nexus between ESG performance and OFDI. This paper aims to conduct both theoretical and empirical work to clarify the effect, especially the mechanisms of ESG performance on companies’ OFDI.

Using the data of A-share listed companies in China from 2010 to 2020, this paper empirically tests the effect and the mechanisms of ESG performance on companies’ OFDI.

Firstly, robust ESG performance increases the likelihood of companies engaging in OFDI and also augments the scale of such investments. Within the realm of ESG, environmental performance, social performance and governance performance all play important roles in fostering OFDI. Secondly, strong ESG performance promotes OFDI by enhancing the competitive edge and alleviating financial constraints. Also, environmental performance, social performance and governance performance individually contribute to supporting competitiveness and mitigating financial constraints. Thirdly, the effect of ESG performance on OFDI is particularly pronounced for companies targeting developed countries, those operating in heavily polluting sectors and those with significant institutional investor presence.

This study advances the applicability of the stakeholder theory in the realm of firm internationalization. Moreover, the findings of this paper provide new strategies for promoting the OFDI of companies in emerging market economies.

Digital transformation (DX) is advancing in the post-pandemic era, yet regional disparities remain pronounced. This uneven distribution may be attributed to cities’ doing business environment. As the doing business environment comprises various components, we aim to explore how these components interact to affect local firms' DX, thereby identifying which configurations of the doing business environment contribute to firms' DX.

The doing business environment in our study contains seven components: public services, government, legal, innovation, market, human resources and financial services environments. We adopt a fuzzy-set qualitative comparative analysis approach to determine the necessary and sufficient conditions for firms' high-level DX. The sample consists of enterprises listed on the China Science and Technology Innovation Board.

Firstly, a single doing business environment component is unnecessary for firms to produce a high- or non-high-level DX. Secondly, four configurations of the doing business environment explain firms' high-level DX of three general types: doing business environment configurations (1) dominated by the cost hypothesis, (2) synergised by the cost and resource hypotheses and (3) dominated by the resource hypothesis. Thirdly, the configurational paths generating firms’ high- or non-high-level DX are asymmetric and only one doing business environment configuration will lead to firms' non-high-level DX.

This study presents a ground-breaking exploration of the mechanisms driving firms' DX in terms of the city-level doing business environment and its dual functions. Additionally, we elucidate the reasons for the uneven regional distribution of DX development.