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The integration of building information modelling (BIM) and life cycle assessment (LCA) is an effective means of achieving sustainability in the built environment. However, research remains scant on BIM-LCA integration in the Ghanaian construction industry (GCI). This study aims to evaluate the barriers to BIM-LCA integration in the GCI from the perspective of construction professionals.

Epistemologically relevant theory was developed using interpretivism and post-positivist principles and tested using primary quantitative data. Firstly, a comprehensive literature review identified and examined BIM-LCA integration barriers. Structured surveys of 216 Ghanaian construction professionals collected data on BIM-LCA integration barriers. Data was then analysed using exploratory factor analysis.

Findings revealed three clusters of barriers, namely, organisational barriers; technical complexity; and knowledge and education. These findings identify and recommend solutions to BIM-LCA integration barriers to standardise processes, raise awareness and integrate project management systems. BIM-LCA adoption will increase productivity, sustainability, construction sector employment (and skills development) and economic growth. This paper concludes with future research on how artificial intelligence and machine learning could improve BIM-LCA integration in building designs. Such work would reveal how new technologies can be used to overcome adoption barriers and promote sustainable building.

This research provides novel knowledge on the barriers to BIM-LCA adoption in Ghana. Practical recommendations for overcoming these barriers are also proposed, e.g. developing standardised procedures and protocols, increasing awareness and education and integrating BIM-LCA into project management systems.

The purpose of this study is to explore the consequences of brand grief resulting from the loss of strong consumer-brand relationships (CBR) and devise a typology of grieving consumers. The paper specifically attempts to understand the effect of brand grief stemming from the termination of CBR due to brand death and brand transgression in the context of product and human brand.

Considering the exploratory nature of this study, qualitative research methodology employing in-depth interviews from consumers of global products and human brands is employed. To derive further insights, the artifacts shared by the consumers were also analyzed.

The research identifies several notable consequences of brand grief, encompassing switching, avoidance, hoarding and diminution of trust. Furthermore, a typology is developed to better understand the diverse reactions to brand grief. This model categorizes grieving consumers into four distinct groups – switchers, evaders, amassers and skeptics – across the three stages of grief: onset, experience and acceptance. These findings are consistent across both product and human brands.

Grounded in theories of possessions, loss and recovery and symbolic interactionism across the salient stages from onset to the experiences and eventual acceptance of brand grief, this research delves into the under-examined consequences of brand grief within the marketing literature. Further, the proposed typologies illuminate the scantly understood behaviors of grieving consumers as they navigate the grieving process following CBR loss due to brand death and transgression.