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The present study developed an integrated model to evaluate the relationship between service quality, brand image, customer satisfaction and customer loyalty in the context of Myanmar’s construction industry.

Data on the study variables were gathered from a cross-sectional survey of 210 client organizations that own private buildings in Myanmar. A factor analysis-validated structural equation model was developed to assess the research hypotheses and conceptual framework.

The results supported an integrated model in which brand image partly mediated the effects of service quality on customer satisfaction. Besides, the brand image and customer satisfaction fully mediated the impact of service quality on customer loyalty. Brand image exerted indirect effects on customer loyalty through customer satisfaction. The study further identified the direct effects of service quality on brand image and customer satisfaction, brand image on customer satisfaction and customer satisfaction on customer loyalty.

While prior studies have explored service quality in the construction industry, no integrated model has been developed to identify the relationship between service quality, brand image, customer satisfaction and customer loyalty in construction project settings. This study filled this critical gap in the literature by offering a unique perspective on the study variables and their interrelationships.

This study aims to investigate the process of adjustment for international construction professionals when facing new technical contexts. It introduces a framework called construction technical intelligence (CTI) and seeks to provide valuable insights and practical guidance for professionals involved in international construction projects.

In this study, a grounded theory approach was employed, which included conducting in-depth interviews with 28 professionals engaged in international construction projects. The qualitative data gathered from these interviews underwent systematic analysis to identify important categories and develop theoretical perspectives.

The findings demonstrate the framework of CTI, which encompasses four essential dimensions that play a significant role in facilitating the successful adjustment of international construction professionals to new technical contexts. These dimensions underscore the multidimensional nature of CTI and offer valuable insights into the necessary capabilities for professionals to thrive in dynamic and globalized construction environments.

By proposing this comprehensive framework, the study contributes to the knowledge and understanding of the technical adjustment process for international construction professionals. It also establishes a foundation for future quantitative research to validate and refine the proposed model, enabling a deeper comprehension of the dynamics involved in professionals' technical adjustment.