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This study aims to provide a comprehensive overview of pro-environmental behavior (PEB) research within higher education institutions (HEIs), highlighting current trends and future challenges.

Using 198 journal articles from the Web of Science, the study conducts co-citation, bibliographic coupling and co-word analyses to map influential publications and forecast trends.

The co-citation analysis revealed three distinct clusters: value-driven environmental behavior, intention-based environmental behavior and green organizational practices and employee PEB. The bibliographic coupling and the co-word analysis revealed more nuanced clusters, holistically identifying academic activities towards PEB. The authors conclude that more strategic and PEB-oriented HEI’s actions are crucial due to the social responsibility of the universities for sustainable development.

This paper provides valuable insights into the expanding area of PEB research and climate leadership empowerment within HEIs. The practical implications of this research are significant for HEIs. It guides the creation of effective policies and interventions to foster sustainable behavior and reduce environmental harm. The study shows the development of educational programs and campaigns promoting sustainable practices among individuals and communities, emphasizing the role of HEIs in cultivating a sustainability-conscious generation.