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This study aims to provide a comprehensive bibliometric analysis of sports sponsorship research over the last 3 decades (1993–2024). By mapping the intellectual landscape of this field, the study seeks to identify key trends, prominent themes and the most influential authors and journals. Furthermore, the research addresses the ongoing challenge of evaluating the effectiveness of sponsorship investments, particularly in the digital age. The goal is to highlight emerging research areas.

This study employs a bibliometric analysis using the SPAR-4-SLR protocol to systematically review the literature on sports sponsorship from 1993 to 2024. Data were sourced from the Web of Science (WoS) database, filtering results for articles written in English and excluding non-academic publications. A combination of bibliometric techniques – co-citation, co-word and co-authorship network analysis – was applied to examine intellectual structures and trends in the field. The Bibliometrix software was used for data analysis, providing a comprehensive evaluation of research productivity, collaboration patterns and emerging themes.

The bibliometric analysis reveals a significant increase in global sports sponsorship research, with a 12.69% annual growth rate from 1993 to 2024. Key themes such as corporate social responsibility (CSR), consumer behaviour and government regulation emerged as central topics. The study also highlights growing research interest in digital sponsorships, particularly within the eSports industry. Additionally, co-authorship analysis demonstrates increasing international collaboration, with 30.2% of publications involving multiple countries. The findings provide a clearer understanding of the intellectual landscape of sports sponsorship and suggest emerging research opportunities, particularly in digital marketing and advanced data analytics.

The analysis relies solely on the WoS database, which may have excluded relevant publications indexed in other databases such as Scopus or Google Scholar. Although WoS provides high-quality data, future research should integrate multiple databases to achieve a more comprehensive coverage of the field. Additionally, this study focuses primarily on articles published in English, potentially overlooking significant contributions from non-English sources.

This study provides a unique contribution by conducting the first comprehensive bibliometric analysis of sports sponsorship research over a 30-year period (1993–2024). By applying the SPAR-4-SLR protocol, it identifies emerging research areas such as the integration of big data and the role of psychophysiological methods in measuring sponsorship effectiveness. The research also highlights the increasing importance of digital sponsorship in industries like eSports. This work offers new insights into global collaboration patterns and reveals underexplored topics like the balance between global and local sponsorship strategies, thus providing valuable directions for future research and practical applications.

The purpose of this paper is to shed light on the studies regarding the influential elements that contribute to the sustainability of continuous improvement (CI) programs. It aims to define the notion of sustainability and to identify and explore the influential elements that could encompass such a definition.

A comprehensive literature review was conducted to categorise various interpretations of sustainability into distinct dimensions. This approach also identified 16 influential elements that have the potential to sustain CI programs. A self-assessment survey involving 80 French companies was used to evaluate these elements through the Plan, Do, Check, Act framework. In addition, a maturity-benchmark model is introduced to help evaluate the degree of maturity of the most influential elements of CI programs.

The results highlight the inherent paradox in sustaining CI programs, where robustness and adaptability must coexist. The study identifies a relationship between influential elements and organisational maturity levels, offering actionable insights to help companies advance through these stages. Human-centered elements, such as leadership and employee engagement, have the greatest impact on CI sustainability, emphasizing the importance of fostering a people-centric culture. Conversely, operational elements are less influential, suggesting a need for balanced strategies.

This paper discusses a topic that is rarely addressed, namely, how to sustain CI programs within a CI framework. This paper provides a novel synthesis of influential elements and their relationships to organisational maturity within a CI framework, challenging traditional static views of sustainability. By emphasizing the dynamic and evolving nature of CI programs, it bridges theory and practice, offering organisations a practical model for continuous reassessment and adaptation.

Flexible work, defined by its adaptability to changing global conditions, marks a shift from traditional to modern practices. In this environment, employees can choose their preferred working style. This study reviews existing research and highlights new themes in the field.

The research data has been organized through a bibliometric analysis, including a systematic literature review and thematic analysis. Using Scopus, data from 2000 to 2024 was collected, and 400 articles were finalized for study on FWC. Vos Viewer, R Studio and Excel were used for analysis.

The research emphasizes embracing a flexible work culture, crucial for workforce adaptability. This can be achieved through telecommuting, compressed workweeks, part-time schedules and flexible hours. The study categorizes four main themes through cluster analysis: T1 (Framework, employee well-being and work experience), T2 (Gender-based study, supervisor support, perceived usability and career development), T3 (Parental experience, child care and virtual offices) and T4 (Present and futuristic agenda, work-intensification, teleworking and traditional vs modern work environment).

This study will offer a blueprint for modern office job requirements. This Work structure will assist in addressing several difficulties for the business and its personnel, enabling managers and staff to effectively manage workloads while embracing flexibility to promote a positive workplace culture.

This study's prime implication is to provide clarity to managers to start working in a new modernize work set up where managers can help employees to build resilience and enjoy pros and work upon the cons within their work setup.

This paper emphasizes the need to boost employee resilience and modernize traditional work systems. Key recommendations for improving workplace culture and well-being include recognizing gender differences in telework acceptance and providing related training, fostering ethical work practices and positive interpersonal beliefs and enhancing managers' leadership skills through targeted training.

This paper explores flexible work cultures, focusing on caregivers and elder care, to guide researchers and organizations in enhancing work–life balance.

This study provides a comprehensive analysis of the transition from Building Information Modelling (BIM) to digital twins (DT) in the construction industry. Specifically, the research explores the current state (themes and trends) and future directions of this emerging research domain.

A multi-stage approach was employed that combines scientometric and systematic review approaches. The scientometric analysis involves quantitative assessment of scientific publications retrieved from the Web of Science database – using software tools like VOSviewer and HistCite. The systematic review involved a rigorous synthesis and evaluation of the existing literature to identify research gaps, themes, clusters and future directions. Clusters obtained from the scientometric analysis of the co-occurrence network were then used as a subject base for a systematic study.

Emergent findings reveal a rapidly growing interest in BIM-DT integration, with over 90% of publications since 2020. The United Kingdom, China and Italy are the leading contributing countries. Five prominent research clusters identified are: (1) Construction 4.0 technologies; (2) smart cities and urban environments; (3) heritage BIM and laser scanning; (4) asset and facility management; and (5) energy and sustainability. The study highlights the potential of BIM-DT integration for enhancing project delivery, asset management and sustainability practices in the built environment. Moreover, the project’s life cycle operation phase has garnered the most attention from researchers in this field compared to other phases.

This unique study is comprehensive in its approach by combining scientometric and systematic methods to provide a quantitative and qualitative evaluation of the BIM-DT research landscape. Unlike previous reviews that focused solely on facility management, this study’s scope covers the entire construction sector. By identifying research gaps, challenges and future directions, this study establishes a solid foundation for researchers exploring this emerging field and envisions the future landscape of BIM-DT integration in the built environment.

Masstige (mass-produced and affordable luxury) goods are receiving increasing literature-based attention. However, despite existing advances, insight into how different cultural backgrounds shape consumer perceptions, attitudes and behaviors toward masstige goods remains tenuous. Correspondingly, this study aims to examine the association of masstige luxury with customers’ love for and brand engagement with masstige products across cultures.

This study used a sample comprising 342 Indian and 354 Canadian masstige customers. Partial least squares structural equation modeling was used to analyze the data.

The results corroborate brand prestige and identification as key antecedents to customers’ love for masstige brands, which in turn impact their brand engagement. Surprisingly, the authors find that the effects of brand prestige and brand identification on brand love and customer brand engagement do not significantly differ between Indian and Canadian customers. However, the positive effect of brand identification and brand love on customer brand engagement is stronger for Indian customers than for Canadian customers.

This study addresses an important literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands. It offers key theoretical and practical implications for masstige marketing.

Identifying differential effects among Indian and Canadian customers provides a foundation for tailoring marketing approaches in the masstige sector.

This study addresses a critical literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands, offering key theoretical and practical implications for masstige marketing.

The purpose of this study is to examine the quality of African business schools (ABSs) mission statements (MSs) based on the number and types of elements and the relevance of the elements to the UN Sustainable Development Goals (SDGs). MSs are ubiquitous in higher education, but research on ABSs MSs quality and relevance to SDG is non-existent.

A qualitative approach with content analysis was used to systematically examine ABSs MSs retrieved from institutional websites. The MSs were analyzed based on an adopted ten-element framework of MSs for quality and relevance to sustainability.

This study revealed that only 39.4% of the MSs of the top 200 ABSs reviewed were publicly accessible via institutional websites. The examined MS shows a moderate quality (number of elements used) that varied partly by the institutional structural characteristics. On sustainability, six elements of the MS framework were found to be conceptually relevant to SDGs 4, 5, 8, 13 and 17. However, the analysis of ABSs MSs revealed a weak contribution to the SDGs.

Data on some ABSs MSs may have been missed because they are inaccessible, and this study did not measure actual but potential contributions to SDGs via MS elements. A qualitative follow-up study with interviews is necessary to assess how institutions implement the MS elements relevant to the SDGs.

Guidelines for developing and enhancing MSs of African higher education institutions are prescribed to ensure quality and relevance to the current societal needs and for sustainable quality education.

To the best of the authors’ knowledge, this study is the first to examine the quality of the ABSs MSs and their comparability across Africa. This study is also the first to operationalize a ten-element framework of MSs and conceptualize how MS elements are linked to the SDGs.

Technologically-enhanced language education has shifted from computer-assisted language learning (CALL) to mobile-assisted language learning (MALL), including the use of conversational digital agents, and more recently, towards the use of generative artificial intelligence (AI) large language model (LLM) programmes for language learning purposes. This paper aims to explore the interplay between such posthuman communication and posthumanist applied linguistics, and between digital agents and human agency in response to the increasing permeation of AI in life and learning.

A core team of four researchers investigated how digital agents could be leveraged to support immersive target language learning and practice, focusing specifically on the conversational AI that pervaded digitally-mediated communication prior to the release of generative AI. Each researcher engaged in a digital autoethnography using conversational agents found in the digital wilds to learn a target second language via digital immersion.

Through qualitative data analysis of autoethnographic narratives using NVIVO, four key thematic codes characterizing the learning journeys emerged: context, language learning, posthuman engagement and technological parameters. The posthuman learning experiences conflicted with the multisensory, embodied and embedded ethos of posthumanist applied linguistics, indicating that informed human pedagogical agency must crucially be exercised to benefit from the learning potential of posthuman agents. Interactions with conversational agents did provide small-scale, just-in-time learning opportunities, but these fell short of immersive learning.

The methodology and findings offer a unique and valuable lens on the language learning potential of emerging LLM-based generative agents that are rapidly infusing conversational practices.

This study aims to investigate the relationship between patient satisfaction (PS) and the parameters in healthcare and supply chain management (HLSCM).

The structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) method have been employed to identify correlation and possible configuration of causal factors that influence PS, including lack of resilience (LS), lack of visibility (LV), cost management (CM) and integration and interoperability (II).

The results from SEM confirmed that PS is highly correlated with lack of visibility, CM and II as critical parameters. Moreover, fsQCA findings state that the configuration of high levels of both resilience and lack of visibility, as well as high levels of II, are crucial for PS.

The researchers also identified the configuration of factors that lead to low PS. The study’s results could assist healthcare providers in improving their supply chain operations, resulting in more effective and efficient healthcare service delivery and ultimately improving PS.

The fsQCA method used in the study provides a more nuanced understanding of the complex interplay between these factors. The inclusion of supply chain management characteristics as parameters in the evaluation of PS is a novel aspect of this research. Previous studies largely focused on more traditional factors such as physical care, waiting times and hospital amenities. By considering supply chain management factors, this study provides insights into an under-explored area of PS research, which has important implications for healthcare providers looking to improve their operations and PS.